- What A TikTok Ban Would Look Like
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2024
Experts say TikTok could use several loopholes, but losing the appeal wou ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New Laws
MediaDailyNews, Wendy Davis - Thursday, September 19, 2024
Targeted advertising "can pose serious privacy risks to consumers," the FTC sa ...
- Netflix's Sarandos: Streamers Should Be More Transparent With Viewing Data
TV Watch, Wayne Friedman - Friday, September 20, 2024
Is there a "number" out there that talent, agents and press c ...
- On The Radar: How Retailers Can Use Geo-Tracking For Targeting
Email Insider, Ray Schultz - Thursday, September 19, 2024
The new service allows marketers to send emails, texts and notifications ...
- Messenger Users Can Proceed With Biometric Privacy Claim Against Meta
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
Siding against Meta Platforms, a judge is allowing Messenger users to proce ...
- House Committee Advances Online Safety, Privacy Bills
MediaDailyNews, Wendy Davis - Wednesday, September 18, 2024
The House Committee On Energy and Commerce on Wednesday advanced the controversi ...
- Misinformation Watch: Consumers Worry About Impact On The 2024 Election
Publishing Insider, Ray Schultz - Wednesday, September 18, 2024
Americans want attribution of sources and tools like Content Credentials, Adobe repo ...
- Email Break-Ins: Corporate Inboxes Are Very Open To Attacks
Email Insider, Ray Schultz - Wednesday, September 18, 2024
Most firms lack confidence in their email security defenses, OPSWAT reports. ...
- New AI Tool Is Offered To Programmatic Advertisers
Publishers Daily, Ray Schultz - Monday, September 16, 2024
ViantAI automates data-intensive work, freeing users to focus on high-level tasks, t ...
- New Wave Pioneers: The Skills Needed In Today's Media Environment
Publishing Insider, Ray Schultz - Monday, September 16, 2024
Almost three-fourths of media companies say they have to redefine the skillse ...
- VideoAmp Guaranteed Currency For $1B In Buys YTD
Television News Daily, Wayne Friedman - Tuesday, September 17, 2024
For full-year 2024, estimates are that VideoAmp media measured-based guarantees will ri ...
- Influencers, Creators Gain Conversion, Engagement, Bid Rate Data On Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 16, 2024
Humanz drops a tracking pixel on every company's site it works wi ...
- The Brandtech Group Draws The Blueprint For Ethical AI
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Agency in-house and legal teams are settling into the generative AI er ...
- Texas AG Urges Judge To Maintain Restrictions On Ad Targeting To Teens
MediaDailyNews, Wendy Davis - Thursday, September 12, 2024
Texas Attorney General Ken Paxton is urging a federal judge to lea ...
- Google Improves Data Privacy Via 'Confidential Matching'
MediaDailyNews, Laurie Sullivan - Thursday, September 12, 2024
Advanced technology connects first-party data for audience targeting and campaign measurement ...
- Google Smothers AI Hallucinations With Real-World Data
Performance Marketing Insider, Laurie Sullivan - Friday, September 13, 2024
Google researchers think they have found a way to reduce hallucination caus ...
- Mediabrands Touts Global Data Integration Deal, Says It Will Simplify And 'Turbocharge'
MediaDailyNews, Joe Mandese - Thursday, September 12, 2024
The deal with Adverity was struck by IPG Mediabrands' Kinesso unit, a ...
- GAI Complexities Divide, Face Slew Of Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Although 90% of companies plan to invest in generative AI by 202 ...
- Foursquare Unveils Tool Mapping Visits To Purchases
MediaDailyNews, Laurie Sullivan - Tuesday, September 10, 2024
Foursquare developed an in-house measurement tool combining location with purchase data th ...
- Brands Are Ready For AI-Generated Campaigns - What About Their Data?
Data & Programmatic Insider, Laurie Sullivan - Monday, September 9, 2024
Data prompts and software such as content generators are required for bran ...
- AI Concierge: Automating Check-In, Email Messaging For Hotels
Email Insider, Ray Schultz - Monday, September 9, 2024
The AI-powered email ticketing system for hoteliers uses data to serve gues ...
- BuzzFeed Settles Privacy Lawsuit For $9M
Publishers Daily, Ray Schultz - Sunday, September 8, 2024
The class-action suit claimed that BuzzFeed shared visitor data with Facebook. ...
- Nielsen Ratings: It's The Swing States, Stupid
Marketing Politics Weekly, Joe Mandese - Friday, September 6, 2024
If the race for the White House was one of Donald Trump ...
- Ad Blockers: Why Consumers Turn Them Off
MediaDailyNews, Laurie Sullivan - Wednesday, September 4, 2024
More users are looking past the convenience of paying to remove a ...
- Dentsu Unveils Post-GARM Ad Coalition, Backs Credible News Media
MediaDailyNews, Joe Mandese - Thursday, September 5, 2024
The new coalition comes less than a month after the WFA shutter ...
- Privacy May Be Taxing, But At Least There's Now A Taxonomy For It
Planning & Buying Insider, Joe Mandese - Thursday, September 5, 2024
While complying with it may still be a challenge, a new ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- AI Simulates How Consumers Will Respond Before Ads Run
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 3, 2024
Using decades of survey-based research, Ipsos built a method that uses ...
- Google Ad Exec Answers One-Off Campaign Questions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 3, 2024
A shorter holiday shopping season requires even the biggest advertisers to ...
- Google Sharpens Focus On Privacy Consent, As Tinuiti Expands Brand-Safety Partnerships
MediaDailyNews, Laurie Sullivan - Thursday, August 29, 2024
Building a future with first-party data with guardrails means advertisers must fi ...