- 'Ad Voice' Data Still Tops For Broadcast, Cable: Comscore
Television News Daily, Wayne Friedman - Friday, October 11, 2024
In Q2 2023, 87% of all ad time on TV was view ...
- Croud Appoints Stallings First Chief Data Officer
MAD, Fern Siegel - Wednesday, October 9, 2024
His post is part of larger agency moves, including strategic acquisitions ...
- Instacart, Roku Expand Ad Partnership With Shoppable Ads, Targeting
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
Instacart and Roku have expanded their partnership to support campaigns wherever advertise ...
- Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts
MediaDailyNews, Laurie Sullivan - Wednesday, October 9, 2024
The joint study released today by TAG along with the 4As, AN ...
- When Amazon AI Shopping Agents Feel Like Humans
Performance Marketing Insider, Laurie Sullivan - Thursday, October 10, 2024
Amazon wants to build AI agents that will perform specific tasks witho ...
- The Anti-Democratization Of Media
Red, White & Blog, Joe Mandese - Thursday, October 10, 2024
Since I last updated it, the percentage of the world's population livi ...
- Data Dream Deal: Zeta Global To Buy LiveIntent For $250M
Email Insider, Ray Schultz - Wednesday, October 9, 2024
Zeta Global will leverage access to LiveIntent's 2,000+ premium publishers to laun ...
- Democrats' Spending 58% Higher Vs. GOP On Presidential Election TV Ads
Television News Daily, Wayne Friedman - Wednesday, October 9, 2024
From late July- Oct. 9, Democrats have spent $1.1 billion on advertisi ...
- Predictive Data Engine Targets Ads Through Contextual, Attention, Creative
MediaDailyNews, Laurie Sullivan - Monday, October 7, 2024
GumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Fox News Prime-Time Viewers Up 10% In September, MSNBC And CNN Decline
Television News Daily, Wayne Friedman - Tuesday, October 8, 2024
The strongest-performing show for the month was Fox News' "The Five," earni ...
- How To Monetize Dark Traffic
Data & Programmatic Insider, Laurie Sullivan - Monday, October 7, 2024
A new generation of what Ad-Shield calls brutal ad blockers - wi ...
- Picking Up The Signals: B2B Brands Can Add Context To Intent
Email Insider, Ray Schultz - Friday, October 4, 2024
More layered data can help drive AI-crafted emails, ZoomInfo says. ...
- Texas Sues TikTok Over Minors' Data
MediaDailyNews, Wendy Davis - Thursday, October 3, 2024
Texas Attorney General Ken Paxton has sued TikTok for allegedly violating ...
- Yahoo Climbs To The Top Of Mount Snowflake
Performance Marketing Insider, Laurie Sullivan - Friday, October 4, 2024
The progression from ad targeting to web browser cookies to connected I ...
- Amazon Follows Google Into Visual Search To Strengthen Shopping
MediaDailyNews, Laurie Sullivan - Wednesday, October 2, 2024
Amazon announced five visual search features in its shopping app that all ...
- Hart Agency Finds Higher Performance From AI In Bidding Tech
MediaDailyNews, Laurie Sullivan - Thursday, October 3, 2024
Hart VP of Media and Analytics Kira Clifton said the smart biddi ...
- It's Not Your Father's Media-Buying Marketplace
Planning & Buying Insider, Joe Mandese - Thursday, October 3, 2024
First-of-its-kind programmatic marketplace data released by Guideline this morning shows just h ...
- Independent Voters Give 4% More 'Attention' To Political Ads Vs. Average Viewing
Advanced TV Insider, Wayne Friedman - Wednesday, October 2, 2024
Democrats index at 93 for political ad attention, with Republicans 2% high ...
- Horizon Taps Progress Partners' Venuto For New Product/Data Role
MediaDailyNews, Joe Mandese - Tuesday, October 1, 2024
Prior to joining the tech-centric investment banker as COO in 2020, Domen ...
- Statara, Comscore Expand Traditional Audience Segments
MediaDailyNews, Laurie Sullivan - Monday, September 30, 2024
The company believes it has found a way to ensure brands ...
- AT&T's $57 Million Privacy Fine Should Be Upheld, FCC Argues
MediaDailyNews, Wendy Davis - Monday, September 30, 2024
"For years, AT&T sold the location of its wireless customers to i ...
- North America Leads In Programmatic Mobile Ad Spend
Publishers Daily, Ray Schultz - Sunday, September 29, 2024
The total for North America made up 50.2% of the global mobi ...
- Members Of Both Political Parties Share News Consumption Habits
Publishers Daily, Ray Schultz - Thursday, September 26, 2024
Both Democrats and Republicans watch ABC, CBS and NBC, but they diff ...
- Texas Coalition Battles AG Over Curbs On Targeted Ads
MediaDailyNews, Wendy Davis - Wednesday, September 25, 2024
Texas students and the Austin-based ad agency The Ampersand Group are pressi ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- TikTok Reassures Ad Partners With Misinformation Measurement Capability
MediaDailyNews, Colin Kirkland - Tuesday, September 24, 2024
TikTok has expanded its third-party measurement partners while providing the latest resul ...
- Criteo, Ericsson, Meta, Others Sign Open Letter To EU On AI Regulation
MediaDailyNews, Laurie Sullivan - Tuesday, September 24, 2024
The open letter warned that fragmented regulation could cause Europe to fa ...
- ACC Acquires Majority Stake In DKC
MAD, Steve McClellan - Friday, September 20, 2024
DKC, founded in 1991 by PR exec Dan Klores, has expanded i ...
- What A TikTok Ban Would Look Like
Performance Marketing Insider, Laurie Sullivan - Monday, September 23, 2024
Experts say TikTok could use several loopholes, but losing the appeal wou ...
- FTC Blasts 'Commercial Surveillance Ecosystem,' Calls For New Laws
MediaDailyNews, Wendy Davis - Thursday, September 19, 2024
Targeted advertising "can pose serious privacy risks to consumers," the FTC sa ...