- From Rebrand to Real Time: Destination Canada's CMO on Driving Authentic and Agile Marketing
Brand Insider, Barbie Romero - Tuesday, September 30, 2025
Gloria Loree, SVP, Marketing Strategy & CMO also shares why the touri ...
- Simplifying Tests Brings Incrementality To All
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
Measurement and forecasting company Recast has made statistical experimentation accessible to a ...
- Experian, Verve Expand Partnership, Confirm Ad Signal Targeting
MediaDailyNews, Laurie Sullivan - Tuesday, September 30, 2025
The question most asked by buyers is "how do I know t ...
- U.S. Records Second Monthly Decline In August, Another Olympic Comp
MediaDailyNews, Joe Mandese - Tuesday, September 30, 2025
U.S. ad spending fell 3.1% in August, marking the second consecutive month ...
- Google Updates Meridian Model, Enables Non-Media Variables
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 30, 2025
The marketing mix modeling platform now allows marketers to include non-media variabl ...
- Publishers And Creators Fearing Scrapers May Benefit From 'Terms Of Content Use' Language
Publishers Daily, Ray Schultz - Monday, September 29, 2025
The new language from Raptive is available to everyone, not just publishe ...
- Google Goes Postal: It Can Help Senders Reach Gmail Accounts
Email Insider, Ray Schultz - Monday, September 29, 2025
Google's Postmaster Tools come with a dashboard with data on the sp ...
- Tough Privacy Bill Advances In Massachusetts
MediaDailyNews, Wendy Davis - Friday, September 26, 2025
Lawmakers in Massachusetts' Senate unanimously voted on Thursday in favor of ...
- Deloitte: AI Use Calls Attention To Data Privacy, Transparency
MediaDailyNews, Laurie Sullivan - Sunday, September 28, 2025
The rapid pace of generative artificial intelligence growth has alarmed consumers, wi ...
- AI-Tooled CRM: B2C Marketers Are Offered Two New Agents
Email Insider, Ray Schultz - Friday, September 26, 2025
Klaviyo has launched two new agents as part of its AI-powered ...
- Data In The Driver's Seat: 'The Atlantic' Helps Advertisers With Audience Insights
Publishing Insider, Ray Schultz - Thursday, September 25, 2025
"The Atlantic" partners with CivicScience to integrate survey data and consumer intellige ...
- Holding Customers Tight: Retailers Are Offered A New Loyalty Tool
Email Insider, Ray Schultz - Thursday, September 25, 2025
The alliance between Listrak and Rivo is designed to drive personalized ema ...
- Being A Data Junkie Doesn't Make You An Empiricist
Media Insider, Dave Morgan - Thursday, September 25, 2025
Empiricism is about making decisions based on observations and experience, not ju ...
- Meta Makes Its AI Models Available To US Military, Government Allies
MediaDailyNews, Colin Kirkland - Wednesday, September 24, 2025
Meta says its Llama models are available for national security use cas ...
- News/Media Alliance Opposes Text, Data-Mining Exception For Australian Tech Firms
Publishers Daily, Ray Schultz - Wednesday, September 24, 2025
Such an exception would move Australia further away from the United Sta ...
- Good News/Bad News On Where Americans Are Getting Their News
Red, White & Blog, Joe Mandese - Thursday, September 25, 2025
The good news is Americans say they are regularly consuming news. T ...
- Pinpointing Identity: Email Data Sets Can Accelerate Resolution
Email Insider, Ray Schultz - Wednesday, September 24, 2025
Email marketers are being offered a new set of email identity da ...
- Albertsons Can Fuel Performance With Travel Loyalty Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 24, 2025
Loyalty has its place in performance advertising and marketing, but this ...
- Shopify Urges Judge To Throw Out Privacy Suit
MediaDailyNews, Wendy Davis - Monday, September 22, 2025
The lawsuit "takes aim at the routine operation of the internet," Shopi ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- Verve Group Tests Its Wings With Captify Search Intent Data For Ad Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, September 22, 2025
Verve Group has acquired Captify's search intent data. Verve CEO Remco Westerma ...
- Oracle To Recreate TikTok's Algorithm Under New Deal: Reports
MediaDailyNews, Laurie Sullivan - Monday, September 22, 2025
Under the proposed deal, Oracle will recreate and provide security for ...
- Lost In Data: Why Marketers Don't Trust Attribution And Measurement
Performance Marketing Insider, Laurie Sullivan - Monday, September 22, 2025
Marketers are challenged with putting data insights together piecemeal to prove performanc ...
- Dow Jones Acquires Eco-Movement, EV Data Business
Publishers Daily, Ray Schultz - Thursday, September 18, 2025
Eco-Movement has a data platform with public and semi-public EV charging poi ...
- UK's Genius Sports Acquires Boston-Based Sports Innovation Lab
MAD, Steve McClellan - Thursday, September 18, 2025
Genius Sports is the main data aggregator for sports leagues around t ...
- New ESPN, 'Fox One' Streamers Sign 1M Subs In First 10 Days
Television News Daily, Wayne Friedman - Wednesday, September 17, 2025
In its analysis, Antenna says "this new era is off to ...
- Trump Administration Reaches TikTok Deal With China: Report
MediaDailyNews, Colin Kirkland - Monday, September 15, 2025
On Monday, U.S. trade representative Jamieson Greer said the Trump administration h ...
- Walmart Gives Data Tool Search Metrics, An Update
Data & Programmatic Insider, Laurie Sullivan - Monday, September 15, 2025
Search metrics were added to Walmart Data Ventures' Scintilla Digital Landscapes to ...
- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...
- On The Road To 2030, Have You Given Your Palm Print To Whole Foods Yet?
Media 3.0, Joe Mandese - Friday, September 12, 2025
That's how WPP Media's Kate Scott-Dawkins responded when I asked if ...