- Roku Exceeds Q3 Revenue, Will Stop Reporting Household User Data
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
The streaming distributor shocked investors with a decision to stop disclosing month ...
- Meta AI Search Engine Will Reduce Reliance On Google, Microsoft
MediaDailyNews, Laurie Sullivan - Monday, October 28, 2024
Meta AI Senior Engineering Manager Xueyuan Su is reportedly leading the proje ...
- Trump's Stock Meme: TV Ad-Model Trends To Come?
TV Watch, Wayne Friedman - Monday, October 28, 2024
Stock market meme stocks now have a place in history when ...
- CTV Measurement Extends Deeper Into Performance Advertising
MediaDailyNews, Laurie Sullivan - Thursday, October 24, 2024
Customer data platform Hightouch expanded into CTV ad measurement this week, becomi ...
- Who Doesn't Like Christmas Day Football On Netflix? Perhaps A Few
TV Watch, Wayne Friedman - Friday, October 25, 2024
In a recent survey, sports betting data-focused Casino.org says 59% of fa ...
- The CDP Dare: Are You Using Too Many Platforms - And Are They Working?
Email Insider, Ray Schultz - Thursday, October 24, 2024
Few companies feel their customer data platform meets all of their need ...
- Amazon Ads Spend Growth Continues As Google, Others Slow
MediaDailyNews, Laurie Sullivan - Wednesday, October 23, 2024
Digital advertising growth continues to slow across many platforms with the excepti ...
- CIMM Report Reveals An Elephant In The Panel Measurement Room
Planning & Buying Insider, Tony Jarvis - Thursday, October 24, 2024
Thanks to CIMM, the industry now has an incredibly comprehensive and detail ...
- Democrat Vs. GOP September Ad Spend: Growing Impressions, Reach
Advanced TV Insider, Wayne Friedman - Wednesday, October 23, 2024
In three key swing states, Democrat political advertiser impressions are at ...
- YouTube Preps Voters With News, Info, Live Streams
MediaDailyNews, Colin Kirkland - Tuesday, October 22, 2024
Looking to establish itself as a "reliable" source for news and informatio ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Merkle Wins Data, Technology Remit From Amica Mutual Insurance
MAD, Steve McClellan - Monday, October 21, 2024
The multi-year agreement will focus on building out a new marketing ecosyst ...
- Pivoting Transparency To Analyze Each Programmatic Advertisement
Data & Programmatic Insider, Laurie Sullivan - Monday, October 21, 2024
Finding ways to deprecate cookies to protect consumer privacy is not enoug ...
- IPG Unveils Interact Operating System
MAD, Steve McClellan - Thursday, October 17, 2024
IPG is calling the enhanced version of the platform unveiled in Februa ...
- Google To Pause Election Ads After Polls Close As Political Ad Revenue Skyrockets
MediaDailyNews, Laurie Sullivan - Friday, October 18, 2024
"We will pause ads relating to US elections from serving in t ...
- FCC To Tackle Broadband Data Caps
PolicyBlog, Wendy Davis - Thursday, October 17, 2024
"We seek to better understand why the use of data caps continu ...
- Amazon Details Simplified Product Launch, Optimization, Measurement Path
MediaDailyNews, Laurie Sullivan - Thursday, October 17, 2024
Amazon has increasingly become a destination for consumers to discover products, rolli ...
- YouTube Citations In Google AI Overviews Surge
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2024
YouTube AI-related citations have surpassed growth expectations, giving businesses another channel ...
- Straight From The Source: Unifying Data Within A Single Data Warehouse
Email Insider, Ray Schultz - Wednesday, October 16, 2024
The new engagement platform eliminates the need for working with separate CD ...
- AI Titans Go Nuclear
Media 3.0, Laurie Sullivan - Wednesday, October 16, 2024
Amazon has signed agreements to support development of nuclear energy projects wi ...
- Kochava Settles Class-Action Complaints Over Location Data
MediaDailyNews, Wendy Davis - Tuesday, October 15, 2024
Mobile data broker Kochava on Tuesday told a federal judge that ...
- An Uneasy World
Planning & Buying Insider, J. Walker Smith - Wednesday, October 16, 2024
The world today is characterized by an undercurrent of negativity that ...
- Amazon Overhauls Its DSP To Simplify Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 15, 2024
"Simplify" has become a buzzword as the technology that advertising runs ...
- Made For Advertising CTV Apps Accounted For $58M Ad Spend Earlier In 2024
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2024
Made for Advertising in connected television apps waste budgets in a tre ...
- Google Puts Data-Retention Limits On Advertising
MediaDailyNews, Laurie Sullivan - Friday, October 11, 2024
Google Ads will implement a data-retention policy on November 13 that limi ...
- Adobe AI Video Generator, Performance Marketing Will Change How Ads Are Made
MediaDailyNews, Laurie Sullivan - Monday, October 14, 2024
Adobe has released AI tools that advertisers and creators can use ...
- AI Pick-Me-Up: New Tools For Creating Personalized B2B Emails
Email Insider, Ray Schultz - Friday, October 11, 2024
B2B revenue platform 6sense has unveiled several enhancements that it says c ...
- ANA Criticizes FTC's 'Commercial Surveillance' Report
MediaDailyNews, Wendy Davis - Thursday, October 10, 2024
The FTC's recent report about online privacy "failed to discuss or acknowled ...
- 'Ad Voice' Data Still Tops For Broadcast, Cable: Comscore
Television News Daily, Wayne Friedman - Friday, October 11, 2024
In Q2 2023, 87% of all ad time on TV was view ...
- Croud Appoints Stallings First Chief Data Officer
MAD, Fern Siegel - Wednesday, October 9, 2024
His post is part of larger agency moves, including strategic acquisitions ...