- Spotify Brings New Marketing Platform To Audiobook Authors, Publishers
MediaDailyNews, Colin Kirkland - Tuesday, November 26, 2024
"Spotify for Authors" will offer authors and publishers a suite of too ...
- Adobe Holiday Data Shows GAI Chatbot Use Surges 1,700%
MediaDailyNews, Laurie Sullivan - Wednesday, November 27, 2024
As many consumers turn to GAI technology for their holiday shopping, Cyberwe ...
- Ad Growth Decelerates To +0.9% In October: Sports, Elections Cited
MediaDailyNews, Joe Mandese - Wednesday, November 27, 2024
The good news is that October turned in the 18th consecutive mon ...
- AI Trained From 139,000 TV/Movie Scripts - Who Gets Credited? Do Brands Buy In?
TV Watch, Wayne Friedman - Wednesday, November 27, 2024
That level of deep data in terms of writing, voicing, story ar ...
- Google To Make More Than 20 Modifications To Search In Europe
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 26, 2024
The changes are intended to meet Digital Markets Act requirements, but th ...
- With Ever Higher TV Viewership, NFL Looks To Tackle More Dollars
TV Watch, Wayne Friedman - Tuesday, November 26, 2024
One clue would be to analyze those more intense NFL consumers. Da ...
- The New York Times Wants To 'Reshape' The Ad Economy
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2024
Rather than measuring clicks and impressions, the "Times" plans to find ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- FCC Chief Rosenworcel To Depart In January
MediaDailyNews, Wendy Davis - Thursday, November 21, 2024
Under Rosenworcel's leadership, the FCC restored the Obama-era open internet rules, tighten ...
- AI Automation Expected To Ease Pressure To Increase Revenue
MediaDailyNews, Laurie Sullivan - Thursday, November 21, 2024
Eighty percent of digital ad professionals use AI tools for media buyi ...
- Google Chrome For Sale
Performance Marketing Insider, Laurie Sullivan - Friday, November 22, 2024
It's not a simple idea to sell Chrome to solve monopolistic practice ...
- Kendra Scott And Carhartt Find Success In Data
Performance Marketing Insider, Laurie Sullivan - Thursday, November 21, 2024
From Kendra Scott and Carhartt to Pearl Jam and Ringo Starr, It ...
- Google AI Overviews Optimization Techniques Simplified
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 20, 2024
Real-time data and insights through BrightEdge Data Cube X allow marketers ...
- DOJ Will Push Google To Divest Chrome, Verily Also Looks To Pull Away
MediaDailyNews, Laurie Sullivan - Monday, November 18, 2024
The DOJ will ask the judge who ruled Google illegally monopolized t ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- 'Daily Mail' Challenged Attention Metrics, Brand Safety, With Confirming Results
MediaDailyNews, Laurie Sullivan - Sunday, November 17, 2024
"Daily Mail" ran an eye-tracking study with Lumen Research challenging the ...
- B2B Master Class: Leaders Are Using Programmatic And Advanced Data Strategies
Email Insider, Ray Schultz - Friday, November 15, 2024
B2B brands are also more likely to be using at least fi ...
- 37% Of Gen X Make Purchases From Ads, Study Shows
MediaDailyNews, Laurie Sullivan - Tuesday, November 12, 2024
Gen X and Baby Boomer generations are most receptive to digital a ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- X Tests Grok AI Chatbot With Free Users
MediaDailyNews, Colin Kirkland - Monday, November 11, 2024
According to a recent post, a new, limited version of the progr ...
- Why You Should Care About The Racist Text Messaging Campaign
Planning & Buying Insider, Laurie Sullivan - Tuesday, November 12, 2024
Racist text messages targeted at Black men, women and students raised alar ...
- Get Me Rewrite
Red, White & Blog, Joe Mandese - Monday, November 11, 2024
They say history is written by the victors. But in today's wor ...
- Google Optimization Score For Ads Identifies Competitor Impacts
MediaDailyNews, Laurie Sullivan - Monday, November 4, 2024
Google's Optimization Score that provides recommendations to improve ad performance has be ...
- Meta Could Face Suit By Federal Government Over Financial Ads
MediaDailyNews, Wendy Davis - Friday, November 1, 2024
The federal Consumer Financial Protection Bureau may sue Meta over financial a ...
- FTC Fights Kochava's Bid To Dodge Privacy Charges
MediaDailyNews, Wendy Davis - Thursday, October 31, 2024
Kochava and its subsidiary "waste the court's and the parties' time a ...
- MRC Accredits Nielsen Use Of 1st-Party Data In National TV Ratings
Planning & Buying Insider, Joe Mandese - Friday, November 1, 2024
The move - which comes a little over a year after Niels ...
- Microsoft AI Business On Track To Surpass $10B Annual Run Rate
MediaDailyNews, Laurie Sullivan - Thursday, October 31, 2024
Microsoft reported financial results Wednesday and said it had no intention ...
- Google Wraps AI Future In Imperceptible Watermarks
Media 3.0, Laurie Sullivan - Wednesday, October 30, 2024
The watermarks are embedded directly into AI-generated images, audio, text and vide ...
- Roku Exceeds Q3 Revenue, Will Stop Reporting Household User Data
Television News Daily, Wayne Friedman - Thursday, October 31, 2024
The streaming distributor shocked investors with a decision to stop disclosing month ...