- New Platform Connects Entire Programmatic Ecosystem, Firm Says
Publishers Daily, Ray Schultz - Thursday, June 5, 2025
MiQ Sigma helps traders reach audiences through multiple DSP and SSP platform ...
- TikTok Announces AI Ad Tools For Precise Targeting
MediaDailyNews, Colin Kirkland - Wednesday, June 4, 2025
At its annual ad summit Tuesday, TikTok announced new AI-powered ad a ...
- Oregon Governor Signs Law Banning Location Data Sales
MediaDailyNews, Wendy Davis - Wednesday, June 4, 2025
Oregon Governor Tina Kotek this week signed a bill that prohibits compani ...
- Adobe 'Orchestrates' AI, Eyes Dynamic Reasoning
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
Adobe plans to integrate more dynamic reasoning into its AI agentic agen ...
- WPP Media Unveils 'Open Intelligence For Retail,' Names Data Partners
MediaDailyNews, Joe Mandese - Thursday, June 5, 2025
WPP Media, which earlier this week unveiled Open Intelligence, its new AI-power ...
- IAB Tech Lab Working On 'Fair Value' Compensation AI Framework
MediaDailyNews, Laurie Sullivan - Wednesday, June 4, 2025
The fair exchange protocol will help brands manage how their information ...
- New Reporting Module Intended To Help Media Brands Drive Revenue
Publishers Daily, Ray Schultz - Tuesday, June 3, 2025
Operative's AOS Insights provides a "unified intelligence layer," the company claims. ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released Report
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
In the
column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- Coca-Cola Exec Identifies Omnichannel Roadblocks For The Brand
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
First-party data can help, but for big CPG firms like Coca-Cola, omnichann ...
- Ad Industry Urges California To Rework Privacy Proposal
MediaDailyNews, Wendy Davis - Monday, June 2, 2025
Proposed regulations regarding location data "could have far-reaching unintended consequences, particularly wh ...
- WPP Achieves Media Singularity, Unveils Industry-First 'Large Marketing Model'
MediaDailyNews, Joe Mandese - Tuesday, June 3, 2025
"It's always-on, predictive intelligence, active everywhere, refined in real-time by the resul ...
- Microsoft Exits Russia, Boosts Investment In Switzerland
MediaDailyNews, Laurie Sullivan - Monday, June 2, 2025
Microsoft announced a $400 million investment in Switzerland to build out ...
- Streaming Transparency: Prime Boosts Access, Issues Remain
TV Watch, Wayne Friedman - Monday, June 2, 2025
Amazon Prime Video now gives marketers access to "show-level" reporting including impression ...
- WPP Gives InfoSum A Push
Performance Marketing Insider, Laurie Sullivan - Thursday, May 29, 2025
WPP Group and media are making big changes through AI and da ...
- AI Agents Feeding On Data Make Conversational Commerce Personal
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Smartly recently integrated Reddit into its network and is working to advan ...
- Microsoft: Conversational AI Changing How Consumers Interact With Brands
MediaDailyNews, Laurie Sullivan - Wednesday, May 28, 2025
Some consumers second-guess search results, but Microsoft Advertising internal data shows AI-power ...
- AI Models Defy Shutdowns, Are Advertisers Ready To Give Up Control?
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 28, 2025
OpenAI's latest ChatGPT model disobeyed human instructions to shut down during ...
- This Just In... America 2.0
Red, White & Blog, Joe Mandese - Wednesday, May 28, 2025
This morning, CivicScience released new data showing social media outlets now a ...
- Canvas's Woolmington Experimented With AI - Here's What Happened
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 27, 2025
Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-bas ...
- Running A Data Risk: Consumers Sue PubMatic For Gathering Their Information
Publishing Insider, Ray Schultz - Monday, May 26, 2025
But the firm is collecting data to support benign commercial marketing. ...
- Google Slammed By News/Media Alliance
MediaDailyNews, Laurie Sullivan - Friday, May 23, 2025
One SEO change from Google has cost a coupon site publisher "te ...
- Brainlabs' Jeremy Hull Sees Through Google
Performance Marketing Insider, Laurie Sullivan - Friday, May 23, 2025
Brainlabs CPO North America Jeremy Hull spoke with MediaPost about Google's late ...
- Google Brings Agentic AI To Ads, Analytics, Chrome
MediaDailyNews, Laurie Sullivan - Wednesday, May 21, 2025
Google began filling nooks in its advertising and analytics platforms with agent ...
- Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
A Nielsen marketing survey finds 42.4% of ad-supported viewing time is n ...
- Industry Vets Launch Linear Ad Net, Aggregates Indie TV Network Audience Buys
Television News Daily, Wayne Friedman - Wednesday, May 21, 2025
Audyns (pronounced audience) launches with deals to aggregate buys across TelevisaUnivision, Gre ...
- Ad Spend Slide: Email Among Channels Taking A Hit This Year
Email Insider, Ray Schultz - Tuesday, May 20, 2025
Over half of marketers worldwide expect to reduce their ad spend ...
- Microsoft Develops Simple Way To Train AI Models
MediaDailyNews, Laurie Sullivan - Monday, May 19, 2025
Ad agencies, brands and other companies can train AI models using the ...
- Havas, YouGov Disclose 'Major Evolution' In Data Deal
MediaDailyNews, Joe Mandese - Tuesday, May 20, 2025
The expansion boosts the number of international markets covered to 30 a ...
- GAI Pulls Social Data From Ad APIs, Creates CTV Targeting Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, May 19, 2025
Strategus developers have built a targeting platform that relies on conversational a ...
- Financial Regulator Scraps Proposed Data Broker Rules
MediaDailyNews, Wendy Davis - Friday, May 16, 2025
The Consumer Financial Protection Bureau has withdrawn proposed data broker regulations th ...