- Cardlytics' New Product Aims To Close The Offline/Online Loop
Real-Time Daily, Felicia Greiff - Thursday, February 25, 2016
Cardlytics, an ad-tech company that uses purchase intelligence to inform clients' marketin ...
- Cross-Screen TV Data Use Grows In Video
Video Insider, Daisy Whitney - Thursday, February 25, 2016
More marketers are harnessing cross-platform data in TV and video buys. ...
- Quantifind Secures $30M In Funding From Data Strategy
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 24, 2016
Quantifind has secured $30 million in funding led by global investment fi ...
- Fluent And LiveRamp Partner To Support Multiple Channels
Email Marketing Daily, Jess Nelson - Wednesday, February 24, 2016
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday ...
- Data Democracy -- Co-Ops Help Everyone Target Like Google And Facebook
MAD London, Alicia Navarro - Wednesday, February 24, 2016
Rivalling Google and Facebook -- sharing data in a trusted co-operative mea ...
- More Online Ad Campaigns Using TV Data For Targeting, Says Videology
Around the Net in Video, P.J. Bednarski - Tuesday, February 23, 2016
Advertisers are increasingly coordinating their on-air and online campaigns by using da ...
- Confusion Reigns Over DMPs And Who Owns Data
Real-Time Daily, Tobi Elkin - Tuesday, February 23, 2016
Speakers on Monday debated the complexities and sheer challenges posed by DM ...
- Data Concerns Slow Adoption Of Programmatic Buying in Germany
Around the Net in Real-Time, Tobi Elkin - Monday, February 22, 2016
Programmatic adoption is stalled in Germany as most marketers think automation pu ...
- An Intro To 'Data-Science-Centric' Agency Union Square Media
Real-Time Daily, Felicia Greiff - Friday, February 19, 2016
Read up on full-service marketing agency Union Square Media. ...
- Is Amassing So Much Data Really Worth It?
RTBlog, Felicia Greiff - Monday, February 22, 2016
Will data acquisitions lead to more data-driven marketing? ...
- Can Marketing Tech Really Track The Entire Customer Journey?
Around the Net in Real-Time, Tobi Elkin - Friday, February 19, 2016
CIO asks this question as marketing has shifted from a primary foc ...
- What's Stopping Marketers From Getting More Out Of Data-Driven Efforts?
Around the Net in Real-Time, Tobi Elkin - Thursday, February 18, 2016
Marketers are looking to make their data work harder but hurdles remai ...
- Publicis Launches VivaKi IQ Academy To Better Educate Employees On Programmatic, Technology And Data
Mediapsssst, Richard Whitman - Wednesday, February 17, 2016
In partnership with Adobe, Publicis Groupe has launched a training program call ...
- Verizon Ventures Explains Its Interest In Ad Tech Investments
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 17, 2016
AdExchanger spoke with Mark Smith, executive director of Verizon Ventures, about its investme ...
- F.B.I. Wants Apple To Unlock Phone Of San Bernardino Shooter
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 17, 2016
Mobile phones are personal devices typically kept close to the vest ...
- Lytics Launches Content Affinity Engine For Personalized Marketing
Email Marketing Daily, Jess Nelson - Tuesday, February 16, 2016
Personalized marketing company Lytics announced the availability of its Content Affinity Engi ...
- A Less-Disruptive Advertising Future
Online Spin, Cory Treffiletti - Wednesday, February 17, 2016
How can we find a more harmonious way to bring advertising ba ...
- PushSpring Partners With LiveRamp To Expand Availability Of Data And Distribution
Real-Time Daily, Tobi Elkin - Tuesday, February 16, 2016
PushSpring, a mobile app audience data provider, on Tuesday announced a partnersh ...
- Yext Automates Google Search Business Data In PowerListings
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2016
Location data firm Yext has added Google to its real-time PowerListings Networ ...
- How Dstillery Tracked 16,000 Iowa Caucus-Goers Via Their Phones
Around the Net in Real-Time, Tobi Elkin - Monday, February 15, 2016
Fitting for this President's Day, Fusion reports on an interesting interview th ...
- Programmatic Faces Hurdles In China
Around the Net in Real-Time, Tobi Elkin - Monday, February 15, 2016
Programmatic transactions face challenges in China, according to an interview with ReachM ...
- Nielsen Takes Controlling Stake In Nielsen Catalina, Doubles Down On Measuring Buying Behavior
Around the Net in Real-Time, Tobi Elkin - Friday, February 12, 2016
AdExchanger reports that Nielsen is increasing its ownership stake in Nielsen Catali ...
- Chinese Investors Buy Opera Software For $1.2 Billion
Mobile Marketing Daily, Ben Frederick - Wednesday, February 10, 2016
Opera is best known for its eponymous Web browser, which was popul ...
- The DNA Of Danger Vs. The Right Of Privacy
Online Spin, Ted McConnell - Thursday, February 11, 2016
As you read this sentence, new, spectacular statistics are being written abo ...
- Are You Thinking Of Your DMP As Strategy Or Tactic?
Real-Time Daily, Marc Gluck - Wednesday, February 10, 2016
One consequence of the rise of programmatic is that it's now ...
- To Rev Sales, Auto Industry Must Embrace Customer-State Data
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
Writing in AdExchanger, Maxwell Knight, vice president of marketing science services ...
- Big Data For Big Cities: The Civic Benefits Of Google Street View And Yelp
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
Forbes reports that even as people generate more data than ever befor ...
- Bing Ads Continues To Experience Data Delay
SearchBlog, Laurie Sullivan - Wednesday, February 10, 2016
Outage problems at Bing Ads continue to plague the search engine's conversi ...
- French Data Privacy Regulatory Tells Facebook It Has 3 Months To Stop Tracking Non-Users
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
VentureBeat via Reuters reported that the French data protection authority on Mond ...
- IBM May Not Be Ad Tech's "Sleeping Giant" For Much Longer
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
Adweek reports that for the last several years, "IBM has been quiet ...