- Programmatic Faces Hurdles In China
Around the Net in Real-Time, Tobi Elkin - Monday, February 15, 2016
Programmatic transactions face challenges in China, according to an interview with ReachM ...
- Nielsen Takes Controlling Stake In Nielsen Catalina, Doubles Down On Measuring Buying Behavior
Around the Net in Real-Time, Tobi Elkin - Friday, February 12, 2016
AdExchanger reports that Nielsen is increasing its ownership stake in Nielsen Catali ...
- Chinese Investors Buy Opera Software For $1.2 Billion
Mobile Marketing Daily, Ben Frederick - Wednesday, February 10, 2016
Opera is best known for its eponymous Web browser, which was popul ...
- The DNA Of Danger Vs. The Right Of Privacy
Online Spin, Ted McConnell - Thursday, February 11, 2016
As you read this sentence, new, spectacular statistics are being written abo ...
- Are You Thinking Of Your DMP As Strategy Or Tactic?
Real-Time Daily, Marc Gluck - Wednesday, February 10, 2016
One consequence of the rise of programmatic is that it's now ...
- To Rev Sales, Auto Industry Must Embrace Customer-State Data
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
Writing in AdExchanger, Maxwell Knight, vice president of marketing science services ...
- Big Data For Big Cities: The Civic Benefits Of Google Street View And Yelp
Around the Net in Real-Time, Tobi Elkin - Wednesday, February 10, 2016
Forbes reports that even as people generate more data than ever befor ...
- Bing Ads Continues To Experience Data Delay
SearchBlog, Laurie Sullivan - Wednesday, February 10, 2016
Outage problems at Bing Ads continue to plague the search engine's conversi ...
- French Data Privacy Regulatory Tells Facebook It Has 3 Months To Stop Tracking Non-Users
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
VentureBeat via Reuters reported that the French data protection authority on Mond ...
- IBM May Not Be Ad Tech's "Sleeping Giant" For Much Longer
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 9, 2016
Adweek reports that for the last several years, "IBM has been quiet ...
- Amobee Analyzes Online Metrics, As Political News Becomes More Interactive
MediaDailyNews, Philip Rosenstein - Tuesday, February 9, 2016
With the increase in traffic to many political news sites, CNN, Politic ...
- Advertisers Really ARE Wasting Half Their Money On Spray-And-Pray Display
Data and Targeting Insider, Sean Hargrave - Monday, February 8, 2016
It's the oldest cliche in the book, but the latest figures fr ...
- Video, IoT Drive Huge Mobile Device And Traffic Growth
Mobile Marketing Daily, Ben Frederick - Friday, February 5, 2016
Global mobile data traffic will increase by a factor of eight betwe ...
- Krux Creates Direct Peer-To-Peer Data Buying, Selling Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2016
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.co ...
- World Going 'Smart:' 600 Million Wearables, Data To Surge
Connected Thinking, Chuck Martin - Wednesday, February 3, 2016
In addition to many other impacts, The Internet of Things is goi ...
- Intent Data Is Powerful Tool For Business Decisionmakers
RTBlog, Tobi Elkin - Thursday, February 4, 2016
Tom O'Regan is CEO of Madison Logic, an eight-year-old B2B firm that ...
- IBM's Big Plans For Watson, The Weather Co. After Acquisition
Data and Targeting Insider, Laurie Sullivan - Thursday, February 4, 2016
IBM recently closed the deal to acquire The Weather Company cloud-based properti ...
- Christopher Walken Brings Color To Man's Wardrobe In Super Bowl Ad For Kia
MAD, Amy Corr - Tuesday, February 2, 2016
Christopher Walken resides in a man's walk-in closet in Kia's Super Bo ...
- Is Your Data Telling The Truth? Where You'll Find 'Liars' Online
Real-Time Daily, Bryan Melmed - Wednesday, February 3, 2016
Everyone lies at one point or another -- especially when they a ...
- Skimlinks Makes Intent Data Available To DMP Lotame
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 2, 2016
Skimlinks will make first-party publisher data from its affiliate network available ...
- EU and US Official Reach Data Sharing Deal
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 2, 2016
European and U.S. officials have reportedly agreed to a deal that wi ...
- Quantcast Expands D.C. Office
Around the Net in Real-Time, Tobi Elkin - Tuesday, February 2, 2016
Quantcast said on Monday it will expand its presence in the Washingt ...
- IoT Opens New Privacy, Surveillance Issues, Says Harvard Study
Connected Thinking, Chuck Martin - Monday, February 1, 2016
Data wants to be free. Not as in there not being ...
- Microsoft Builds, Tests Underwater Data Center
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2016
If half the world's population lives near the coast, why doesn't t ...
- U.S. And E.U. Officials Fail To Agree On Data Sharing Plan
Around the Net in Mobile, Gavin O'Malley - Monday, February 1, 2016
American and European officials missed their Sunday deadline to agree over h ...
- U.S. And Europe Haven't Met Deadline For Data Deal
Around the Net in Real-Time, Tobi Elkin - Monday, February 1, 2016
The New York Times reports that U.S. and European officials failed ...
- Getting Beyond Primitive Attribution Modeling
Real-Time Daily, James Rhee - Monday, February 1, 2016
Now that it's 2016, there's certainly one thing on which the digit ...
- Email Analytics Could Benefit From Data Visualization
Email Marketing Daily, Jess Nelson - Monday, February 1, 2016
SaaS platform Vennli recently updated its analytics software with expanded customer segmentati ...
- Versium Automates Predictive Marketing
Email Marketing Daily, Jess Nelson - Monday, February 1, 2016
Data technology company Versium unveiled a new predictive marketing platform this we ...
- Under Armour Credits Digital Transformation With Deeper Customer Insight
Around the Net In MAD London, Sean Hargrave - Friday, January 29, 2016
Under Armour has credited its booming performance in the U.S. to i ...