- In Advanced TV, Viewer ID Must Remain Sacred
Marketing: Politics, Steve Smith - Friday, January 29, 2016
"We have to be very protective of our subscribers" said Fariba Zamaniya ...
- T-Mobile 'Binge On' Users Watching Twice As Much Video
Around the Net in Video, P.J. Bednarski - Thursday, January 28, 2016
The Binge On feature lets customers to watch “optimized” video from ...
- PostUp Boosts Email Engagement With Data
Email Marketing Daily, Jess Nelson - Wednesday, January 27, 2016
Email marketing company PostUp released a new email engagement service Wednesday target ...
- Email Most Used Channel For Data Collection
Email Marketing Daily, Jess Nelson - Thursday, January 28, 2016
Some 63% of businesses use email to collect data, according to ...
- Q&A With ClickTale's Tal Schwartz
MediaDailyNews, Charlene Weisler - Wednesday, January 27, 2016
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investme ...
- Search: Why Marketers Should Rethink The Definition
SearchBlog, Laurie Sullivan - Thursday, January 28, 2016
Paid-search spend continues to decline. Some would rather hear that "growth continu ...
- Waze Acquires More Data Through Partnerships
Around the Net in Real-Time, Tobi Elkin - Wednesday, January 27, 2016
Waze, a startup acquired by Alphabet's Google in 2013, debuted new softwa ...
- IAB CEO Randall Rothenberg Targets The Truth
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 27, 2016
What does the Interactive Advertising Bureau do well and what does ...
- Button Up!
Research Brief, Jack Loechner - Wednesday, January 27, 2016
According to a new marketing trends survey by Campaigner, advances in soci ...
- Why The Time Is Perfect For The IAB's Data Center Of Excellence
Search & Performance Marketing Daily, Dave Hendricks - Wednesday, January 27, 2016
Ad tech and online advertising as a whole are undergoing a peri ...
- IAB Opens Data Center, Names MediaMath's Zawadzki Chair
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The Interactive Advertising Bureau (IAB) launched an independently funded IAB unit ...
- Online Ad Chaos Drives Ad-Blocking, IAB Chief Says
PolicyBlog, Wendy Davis - Monday, January 25, 2016
"Ad-blocking has been a consumer plebiscite," IAB President and CEO Randall Rothenbe ...
- IAB Launches The IAB Data Center Of Excellence
Real-Time Daily, Tobi Elkin - Monday, January 25, 2016
The Interactive Advertising Bureau (IAB) on Monday announced the launch of t ...
- Zeta Interactive Grows Up, Earns Place On Gartner Magic Quadrant List
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 22, 2016
Zeta Interactive for the first time joins the Gartner Magic Quadrant f ...
- Getting Over Walled Gardens Remains A Concern for Platform Players.
Around the Net in Real-Time, Tobi Elkin - Friday, January 22, 2016
At AdExchanger's Industry Preview on Thursday, Amazon VP of global ad sal ...
- IAB Updates Lexicon, Includes Search Engine References And Techniques
Around the Net in Search Marketing, Laurie Sullivan - Friday, January 22, 2016
The Interactive Advertising Bureau has created a lexicon of descriptions and methodologi ...
- Facebook Streamlines 360-Degree Video Sharing
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, January 22, 2016
Facebook is open-sourcing Transform -- software designed to stream users’ 360-degree vide ...
- IAB Releases New Lexicon On Data Segments, Techniques
Real-Time Daily, Tobi Elkin - Friday, January 22, 2016
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segmen ...
- MediaPost Conference Roundup: Political Data, Tools Better Than Ever
Red, White & Blog, Philip Rosenstein - Thursday, January 21, 2016
Eleven days before the Iowa caucuses and 19 days to New Hampshire ...
- We Know What Candidates Say, But What Do They Feel?
Red, White & Blog, Philip Rosenstein - Wednesday, January 20, 2016
During debates, we listen to what the candidates say, but we al ...
- Math Prof Obtains Turn's Data
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, January 19, 2016
Math professor Paul-Olivier Dehaye describes how he obtained data associated with h ...
- How Will The Fourth Industrial Revolution Impact Search Advertisers, Marketers?
SearchBlog, Laurie Sullivan - Tuesday, January 19, 2016
How will the Fourth Industrial Revolution impact search advertising and marketing? Infosy ...
- EU Data Regulations Tough On Social Nets
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 18, 2016
The General Data Protection Regulations -- the European Union's recently passed regulati ...
- CES 2016: Battle of the (Fitness) Bands
MAD, Manjiry Tamhane - Friday, January 15, 2016
There is gold within the wearables data mine but we are sti ...
- Data Matters; A Central Pillar Of Business
Research Brief, Jack Loechner - Monday, January 18, 2016
According to the Global Alliance of Data-Driven Marketing Associations (GDMA), and t ...
- Analytics Startup Looker Raises $48M
Around the Net In Media, Gavin O'Malley - Friday, January 15, 2016
Looker just raised $48 million in a Series C funding round l ...
- App Annie Raises $63M, Adds New Board Member
Real-Time Daily, Tobi Elkin - Thursday, January 14, 2016
App Annie, the mobile app data and insights provider, on Thursday sa ...
- Yahoo Releases 13.5 Terabytes Of User-Behavior Data To Researchers
SearchBlog, Laurie Sullivan - Thursday, January 14, 2016
In a move intended to spur innovation, Yahoo wants to give researche ...
- Foot-Tracking Cookies That Collect Data
Data and Targeting Insider, Laurie Sullivan - Wednesday, January 13, 2016
A London-based team of data scientists at Hoxton Analytics have developed ...
- MediaMath Launches Helix, Proprietary Data Business
RTBlog, Tobi Elkin - Wednesday, January 13, 2016
MediaMath on Wednesday announced the launch of a proprietary data service call ...