- Ad Agencies Prepare To Advertise To AI Agents
MediaDailyNews, Laurie Sullivan - Friday, February 28, 2025
"Digital advertising will shift from targeting people to influencing AI agents th ...
- Data Mining Loophole: Publishers Would Have To Opt Out In UK Copyright Scheme
Publishing Insider, Ray Schultz - Thursday, February 27, 2025
The News/Media Alliance argues that the proposal would "turn the fundamentals ...
- AI Tells Advertisers What Consumers Need, How To Achieve It
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Brands use AI to improve consumer connections, analyze lifetime value and personali ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- Bloomingdale's Hit With New Privacy Suit Over Online Tracking
MediaDailyNews, Wendy Davis - Tuesday, February 25, 2025
California resident Kirra Hanson claims Bloomingdale's violates a California privacy law ...
- Snapchat Offers Brands More Control Over Ad Placement
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Snapchat has launched a new brand suitability suite designed to offer advertise ...
- For Convenience Sake: Study Finds It Boosts Retail Media Plans
Planning & Buying Insider, Joe Mandese - Tuesday, February 25, 2025
"In small stores, shoppers revisit aisles multiple times and so encounter t ...
- CMO Council Identifies 'Shakeup' Across Industry In Latest Report
MediaDailyNews, Laurie Sullivan - Friday, February 21, 2025
Marketing and advertising may see a "shakeup" that eventually leads to mo ...
- Apple, Google Face Challenges Across EU
Performance Marketing Insider, Laurie Sullivan - Friday, February 21, 2025
The European Commission in recent months seems to have pursued more aggressi ...
- B2C Playoff: New CRM Is Built To Drive Consumer Sales
Email Insider, Ray Schultz - Thursday, February 20, 2025
Klaviyo is offering a B2C platform and a Customer Hub. ...
- Microsoft Lets Ad Industry Know Quantum Isn't Just A Google Thing
Performance Marketing Insider, Laurie Sullivan - Thursday, February 20, 2025
As AI becomes an integral part of the ad industry, quantum computi ...
- Why Some Think AppLovin Will Surpass TikTok's Growth
Data & Programmatic Insider, Laurie Sullivan - Monday, February 17, 2025
AppLovin could surpass the performance and scale TikTok has seen since t ...
- Texas AG Demands Info From Google And Apple About DeepSeek
MediaDailyNews, Wendy Davis - Friday, February 14, 2025
Texas Attorney General Ken Paxton is demanding that Google and Apple provi ...
- Amazon Develops Predictive Model For Databases
MediaDailyNews, Laurie Sullivan - Monday, February 17, 2025
The tool can be used to benchmark application domains such as ecommerc ...
- Google Addresses Ad Platform: Transparency, Leads, Optimization Cited
MediaDailyNews, Laurie Sullivan - Thursday, February 13, 2025
Google Performance Max has become the hub of the company's advertising syste ...
- House Republicans Launch Privacy Initiative
MediaDailyNews, Wendy Davis - Thursday, February 13, 2025
"We strongly believe that a national data privacy standard is necessary ...
- Brush Up Your Email List: They Decay By 28% Per Year
Email Insider, Ray Schultz - Wednesday, February 12, 2025
And the decay rate is getting faster, ZeroBounce reports. ...
- Reddit Announces Intercontinental Exchange Partnership For Market Insights
MediaDailyNews, Colin Kirkland - Wednesday, February 12, 2025
Reddit is providing Intercontinental Exchange - which owns the New York Sto ...
- Apple, Google Remove Malicious Mobile Apps From Respective App Stores
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 11, 2025
SparkCat uses machine learning to scan image galleries and steal screenshots containi ...
- Lee Enterprises Systems Outage Was Caused By 'Cybersecurity Event'
Publishers Daily, Ray Schultz - Monday, February 10, 2025
The publisher is now attempting to find what information was affected. ...
- Why Diverse Data Is As Critical As Diverse Media For Multicultural Audiences
MAD, Mario Carrasco - Sunday, February 9, 2025
Let's address the elephant in the room: Not all data is creat ...
- TikTok Shop To Launch In Mexico This Month, Sellers Open Businesses In Region
MediaDailyNews, Colin Kirkland - Thursday, February 6, 2025
TikTok Shop is officially launching in Mexico this month, marking its expansi ...
- Snap's Evan Spiegel Helps Fund 'Grassroots Movement' To Rebuild After LA Wildfires
MediaDailyNews, Colin Kirkland - Thursday, February 6, 2025
Spiegel is joining a group of other big-name investors to form t ...
- Tegna Pulls Its Verify Fact-Checking Unit: Who's Next?
TV Watch, Wayne Friedman - Friday, February 7, 2025
Tegna is ending its Verify fact-checking group, laying off around 18 journalist ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- DeepSeek Code Capable Of Sending Data Direct To Chinese Government
Performance Marketing Insider, Laurie Sullivan - Thursday, February 6, 2025
Code hidden in DeepSeek's application has been found with the capability ...
- CIMM Unveils Major Initiatives: Mix Models, Attention 'Playbook,' Personification
MediaDailyNews, Joe Mandese - Tuesday, February 4, 2025
It characterized a first-half marketing mix modeling effort as a "major n ...
- Tech Group Sues To Block Maryland Kids Code
MediaDailyNews, Wendy Davis - Monday, February 3, 2025
Maryland's Age-Appropriate Design Code, which restricts online companies' ability to collect da ...
- Dentsu Creative Global Brand President Shares Views On AI's Future
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2025
Dentsu Creative global brand president and CEO, Dentsu Creative U.S. Abbey Klaass ...
- Google AI Overviews' Tail Grows Longer, Answers Multi-Intent Questions
MediaDailyNews, Laurie Sullivan - Friday, January 31, 2025
More than a quarter of search queries with eight or more wor ...