- Havas Creates Group Data/Tech Role, Taps HMN's Hagen To Lead It
MediaDailyNews, Joe Mandese - Thursday, March 27, 2025
Jamie Seltzer succeeds Dan Hagen as Global Chief Data and Technology Offic ...
- ANA Cross-Media Venture Taps Comscore For TV
MediaDailyNews, Joe Mandese - Wednesday, March 26, 2025
ANA-owned Aquila has signed a contract making Comscore the source of t ...
- AI's Inconvenient Truth: Its Magic Can't Fix Your Bad Data
MediaDailyNews, Laura McElhinney - Wednesday, March 26, 2025
Even the most sophisticated AI systems are only as good as t ...
- IAB Benchmarks AI Adoption, Evolving Impact On Advertising
MediaDailyNews, Laurie Sullivan - Monday, March 24, 2025
Despite the multitude of challenges AI brings to the ad industry, technolo ...
- Fake Semrush SEO Scam Hits Google Ads
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
A new phishing campaign is targeting SEO professionals with malicious Semrush Goog ...
- Dr. Martens Finds Identity In AI-Supported Data
MediaDailyNews, Laurie Sullivan - Friday, March 21, 2025
AI has become a tool that allows brands to get to kn ...
- Digital Trust Bust: Consumers Doubt Brands Are Protecting Their Privacy
Email Insider, Ray Schultz - Friday, March 21, 2025
Most people have abandoned brands over the issue, Thales reports. ...
- Carbon Emissions Tracking For Digital Ads Broadens Scope
MediaDailyNews, Laurie Sullivan - Thursday, March 20, 2025
The XR and Scope3 partnership embeds carbon emissions tracking directly into creati ...
- Why Advertisers Miss The Target
Data & Programmatic Insider, Laurie Sullivan - Monday, March 17, 2025
Data misclassification has become too common at a time when technology li ...
- Home Improvement Upgrade: How Brands Target Prospects
Email Insider, Ray Schultz - Monday, March 17, 2025
Most marketers in a new study say customer acquisition has become mo ...
- The Privacy Illusion: How First-Party Data Became Ad Tech's Biggest Loophole
Marketing Insider, Shirley Marschall - Friday, March 14, 2025
The shift to first-party data hasn't democratized advertising. It's just concentrated pow ...
- NY Bill Would Outlaw 'Unfair' Business Practices
MediaDailyNews, Wendy Davis - Thursday, March 13, 2025
The Fostering Affordability and Integrity through Reasonable Business Practices could empower N ...
- Consumers' Willingness To Share Data Declines
Performance Marketing Insider, Laurie Sullivan - Friday, March 14, 2025
Holding on to consumers once they land on a retail or ...
- AI Launchpad: Banks Can Use Tool To Set Up, Send Emails
Email Insider, Ray Schultz - Thursday, March 13, 2025
Persado has introduced an AI service for batch and trigger email campaig ...
- California AG Questions Ad Companies About Location Data
MediaDailyNews, Wendy Davis - Tuesday, March 11, 2025
"The risk posed by the widespread collection and sale of location da ...
- Microsoft Quietly Changes Video Placement, Bid Reporting
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Changes for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- Ad Industry Tying Transparency To Monopolistic Practices
MediaDailyNews, Laurie Sullivan - Monday, March 10, 2025
Google offered to give buyers ad credits to test its Demand G ...
- Microsoft's Vision Of AI Agents
Data & Programmatic Insider, Laurie Sullivan - Monday, March 10, 2025
Microsoft's agentic vision is filled with personalized AI agents traversing the w ...
- Basis Integrates With IRIS.TV, Enables Contextual CTV Targeting
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
The integration with IRIS.TV enables contextual targeting on CTV, providing data th ...
- The Next Generation Of The Marketing Mix Model
Performance Marketing Insider, Laurie Sullivan - Friday, March 7, 2025
Former Dentsu, Kantar, and Nielsen executives who now work at a start ...
- Publicis Doubles Down On Identity, Acquires Lotame
MediaDailyNews, Laurie Sullivan - Thursday, March 6, 2025
Publicis Groupe announced Thursday it has entered into an agreement to acqui ...
- 34% Of US Searchers Conduct More Than 101 Per Month
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 5, 2025
Individual U.S. desktop users performed 126 unique Google searches per month ...
- Getting To Know AI: Consumers Are More Trusting, Are Using It More
Email Insider, Ray Schultz - Tuesday, March 4, 2025
Older shoppers are more concerned about the perceived disadvantages than younger peopl ...
- AI Agents Fuel Disconnect Concerns Between Brands And Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, March 3, 2025
There are concerns that brands could become completely disconnected from consumers usi ...
- Ad Agencies Prepare To Advertise To AI Agents
MediaDailyNews, Laurie Sullivan - Friday, February 28, 2025
"Digital advertising will shift from targeting people to influencing AI agents th ...
- Data Mining Loophole: Publishers Would Have To Opt Out In UK Copyright Scheme
Publishing Insider, Ray Schultz - Thursday, February 27, 2025
The News/Media Alliance argues that the proposal would "turn the fundamentals ...
- Pinterest Integrates With CreativeX For Launch Partner Mars
MediaDailyNews, Laurie Sullivan - Thursday, February 27, 2025
Mars on Thursday made public its advertising strategy running across Pinterest. T ...
- AI Tells Advertisers What Consumers Need, How To Achieve It
MediaDailyNews, Laurie Sullivan - Wednesday, February 26, 2025
Brands use AI to improve consumer connections, analyze lifetime value and personali ...
- Bloomingdale's Hit With New Privacy Suit Over Online Tracking
MediaDailyNews, Wendy Davis - Tuesday, February 25, 2025
California resident Kirra Hanson claims Bloomingdale's violates a California privacy law ...
- Snapchat Offers Brands More Control Over Ad Placement
MediaDailyNews, Colin Kirkland - Monday, February 24, 2025
Snapchat has launched a new brand suitability suite designed to offer advertise ...