- iSpot Signs Roku As First Major Streamer For Its 'Outcomes' Tool
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
"Outcomes" will be used by Roku's advertiser brands to gauge performance ...
- VAB Pushes Broader Guarantees Based On Households, Persons 2+
Television News Daily, Wayne Friedman - Tuesday, January 6, 2026
The VAB recommends new guarantees should go into effect immediately for curren ...
- Disney Fined For Lax Standards In Misuse Of Children's Data
Data & Programmatic Insider, Laurie Sullivan - Monday, January 5, 2026
The primary allegation is that Disney failed to properly use the "Ma ...
- Reddit Uses AI To Personify 'Top Audiences' For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, January 5, 2026
Analyzing authentic conversations made possible through AI is a major theme ...
- Samsung Ads Releasing Lower-Funnel 'Walled Garden' Data
Television News Daily, Wayne Friedman - Monday, January 5, 2026
Advertisers previously had access only to a limited portion of data ...
- Kennedy Center And Trump: Maybe TV Ratings Aren't His Specialty
TV Watch, Wayne Friedman - Monday, January 5, 2026
Lower TV ratings for CBS' "Kennedy Center Honors" is bad on t ...
- Starfish Rebrands Crisil To Unify Global Positioning
Out to Launch, Fern Siegel - Wednesday, December 31, 2025
The new work refining the brand message and visual identity. ...
- 2025's Most-Read '3.0' Was About A Question I Asked Agency Honchos About 2030
Media 3.0, Joe Mandese - Tuesday, December 30, 2025
The question: What share of your ad budget will be spent targeti ...
- No-Loss Name Change: Gmail Users Can Alter Their Addresses, Keep Data
Email Insider, Ray Schultz - Monday, December 29, 2025
Google is allowing Gmail users to change their email addresses without losi ...
- Full-Tilt Personalization: The Trick Is To Not Rely On Siloed Vendors
Email Insider, Ray Schultz - Friday, December 26, 2025
Email remains strong, but it suffers from time-to-market delays, Optimove says. ...
- Expedia, Yelp, Angi, Square Build Agentic Experiences For Alexa+
MediaDailyNews, Laurie Sullivan - Friday, December 26, 2025
The integrations show advertisers no longer just buy "space" or "impressions," b ...
- Google Search Traffic Shifts To Discover Mobile
Performance Marketing Insider, Laurie Sullivan - Friday, December 26, 2025
New data confirms the decline in search traffic being sent to ne ...
- NY Governor Vetoes Health Data Privacy Bill
MediaDailyNews, Wendy Davis - Monday, December 22, 2025
The New York Health Information Privacy Act would have required app develope ...
- Agentic Commerce: Brands Should Remain The Merchant Of Record
Data & Programmatic Insider, Laurie Sullivan - Monday, December 22, 2025
Customer data must remain with the merchant, so media buyers can understa ...
- The Suite Smell Of Nielsen's Big Data Success
TV Watch, Joe Mandese - Monday, December 22, 2025
"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Niels ...
- Texas Sues Smart TV Companies Over Privacy
MediaDailyNews, Wendy Davis - Monday, December 15, 2025
Texas Attorney General Ken Paxton is suing Sony, Samsung, LG, Hisense a ...
- Uber Intelligence Offers Trip, Takeout Data To Marketers
Marketing Daily, Tanya Gazdik - Sunday, December 14, 2025
Uber Intelligence turns data about rideshare trips and takeout orders into actionab ...
- DoubleVerify Brings Attention Measurement To TikTok
MediaDailyNews, Colin Kirkland - Thursday, December 11, 2025
TikTok will give brands additional ad-performance measurement capabilities through an extended partnersh ...
- NFL Regular Season Averaging 19M Viewers After 14 Weeks
Television News Daily, Wayne Friedman - Friday, December 12, 2025
Total national TV ad spend is up 7% to $3.17 billion, accordi ...
- AI Wheelhouse: New Tools Help Drive Engagement, Talent Acquisition
Email Insider, Ray Schultz - Wednesday, December 10, 2025
Artificial intelligence (AI) solutions are being offered in the areas of tale ...
- A Fully Agentic GTM Platform Starts Its F1 Engines
Data & Programmatic Insider, Laurie Sullivan - Monday, December 8, 2025
AI-native digital ad platform Metadata.io recently launched a new agentic ad platfo ...
- Data Deluge: Marketers Have Trouble Making Sense Of It All
Email Insider, Ray Schultz - Wednesday, December 3, 2025
Most agencies and in-house teams struggle to measure the impact of ea ...
- Quest Diagnostics Users Seek New Hearing In Privacy Battle
MediaDailyNews, Wendy Davis - Tuesday, December 2, 2025
Two California residents are pressing to revive their claim that Quest violat ...
- Grassroots 'Guardian'- Publication Starts Reporting Initiative On Community Action
Publishers Daily, Ray Schultz - Tuesday, December 2, 2025
The effort will be financed by the 'Guardian's' philanthropc arm, and ...
- 'FT' Gets AI: Publisher Works With RavenPack To Integrate Journalism, Services
Publishing Insider, Ray Schultz - Tuesday, December 2, 2025
The firms work together on investment and technical collaboration. ...
- From Basket To Behavior: Causal Data Identifies CPG Purchases
Data & Programmatic Insider, Laurie Sullivan - Monday, December 1, 2025
What if CPG marketers had technology to identify and track purchases f ...
- NetChoice Can Proceed With Challenge To Maryland Kids Code
MediaDailyNews, Wendy Davis - Friday, November 28, 2025
The tech group NetChoice can move forward with claims that Maryland's Ki ...
- Google Automatically Links Ads With YouTube
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 25, 2025
Google is rolling out a feature that automatically links Google Ads accoun ...
- Why Ad Spending Grew, Not Stalled During Government Shutdown - For Now
Planning & Buying Insider, Joe Mandese - Tuesday, November 25, 2025
Data shows the U.S. ad market expanded half again as much duri ...
- College Football Viewing, Ad Sales Also Growing
Television News Daily, Wayne Friedman - Friday, November 21, 2025
Along with the NFL, college football TV viewing has also made slig ...