- Human Traffic Slows, Automation Grows 8 Times Faster
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2026
Automated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- Call For Reinvention: A Conversation With P&G's Marc Pritchard
Planning & Buying Insider, Joe Mandese - Thursday, March 26, 2026
"We made a pretty big shift a few years ago when ...
- OpenAI Hires Former Meta Ad Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, March 23, 2026
OpenAI's hiring of ad veteran David Dugan as its VP/head of glob ...
- Sen. Wyden Calls For Law Prohibiting Feds From Buying Consumer Data
MediaDailyNews, Wendy Davis - Wednesday, March 18, 2026
Senator Ron Wyden on Wednesday reiterated his call for a new feder ...
- Archive-Backed AI Finds Its Way Into Marketing, Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
History Factory has created a niche using AI to help marketers a ...
- Swimming In The Ecosystem: How A Publisher Helps Advertisers Target Audiences
Publishing Insider, Ray Schultz - Tuesday, March 17, 2026
Specialist brand publisher Future has unveiled a tool that integrates data scienc ...
- Meta Reportedly Planning Major Layoffs, Could Impact 20% Of Its Workforce
MediaDailyNews, Colin Kirkland - Monday, March 16, 2026
Meta is reportedly planning a round of layoffs that could potentially impa ...
- Acquisition Sprint Bridges Pixels To Pavement For Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 17, 2026
This is what happened when a North African on-demand daily services compa ...
- AI Will Soon Run An Entire Ad Campaign
Data & Programmatic Insider, Laurie Sullivan - Monday, March 16, 2026
An agentic platform launched last week to help brands and agencies pl ...
- Data Investments Are Not Paying Off For Media Companies: DPP Study
Around the Net In Media, Ray Schultz - Friday, March 13, 2026
Media companies are drowning in data but lack the coherence and alignme ...
- Court Issues Mixed Ruling On California Kids Safety Code
MediaDailyNews, Wendy Davis - Thursday, March 12, 2026
A federal appellate panel preserved a block on parts of California's ki ...
- Nielsen To Correct - Er, I Mean Methodologically Innovate - The Gauge
Planning & Buying Insider, Joe Mandese - Friday, March 13, 2026
I originally planned this column for Monday, the day before Nielsen normal ...
- Perplexity Turns Mac Mini Into 24-Hour Agent Despite Amazon Lawsuit
Performance Marketing Insider, Laurie Sullivan - Thursday, March 12, 2026
Perplexity seems to have abandoned its ad model in February to foc ...
- Nielsen's Tone Deaf 'Upfront Planning Guide'
Planning & Buying Insider, Joe Mandese - Thursday, March 12, 2026
It's tone deaf because it features problematic legacy data its clients ...
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Advanced TV Insider, Wayne Friedman - Wednesday, March 11, 2026
An analysis found the "majority of impressions available for purchase lack progra ...
- Judge Advances Google's $135M Settlement Over 'Hijacked' Cellular Data
MediaDailyNews, Wendy Davis - Monday, March 9, 2026
If finalized, the settlement will resolve a 2020 lawsuit alleging that Goog ...
- PMG Repositions As 'Engineered For Impact'
MediaDailyNews, Joe Mandese - Tuesday, March 10, 2026
With the rebrand -- featuring a newly redesigned website, tagline and missi ...
- Former Google Exec Brings AI Data Concepts To Agency Boathouse
Data & Programmatic Insider, Laurie Sullivan - Monday, March 9, 2026
Brands are seeking cross-channel data analysis that provides a real consumer perspectiv ...
- The CMO Bealls Waited 111 Years For
Brand Insider Podcast, Erin Everhart - Friday, March 6, 2026
How do you modernize 1PD when the foundation was never built? H ...
- All Of Nielsen's Horses And All Of Nielsen's Men
Planning & Buying Insider, Joe Mandese - Monday, March 9, 2026
"The buying season coming up is probably as nervous a market ...
- Ad Tech On Target, Now U.S. Government Wants It
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
AI model Gemini has been accused of coaching a man on h ...
- MRC Blows Whistle On Nielsen Big Data + Snafu
MediaDailyNews, Joe Mandese - Thursday, March 5, 2026
The industry ratings watchdog disclosed major problems with Nielsen's Big Data ...
- NBCU Strikes Real-Time Data Deal With HyphaMetrics
Television News Daily, Wayne Friedman - Thursday, March 5, 2026
NBCU will become the first licensor of HyphaMetrics' UNIeVista measurement system, whi ...
- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- Performance Engine Ties Experian To FullThrottle.AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 4, 2026
The collaboration establishes a new standard for performance-driven audience marketing through generati ...
- Confessions From Scale Marketing's Partner: Why Organic Growth, Brand Building, and AI-Powered Optimization Can Drive Results
Brand Insider, Barbie Romero - Tuesday, March 3, 2026
Blake Hochberger shares his take on why organic growth, long-term brand buildin ...
- Google To Enforce Minimum Budget For Demand-Gen Buys
Performance Marketing Insider, Laurie Sullivan - Monday, March 2, 2026
The update ensures campaigns have adequate budget for the initial "cold star ...
- Amazon Joins $110B OpenAI Funding Round
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The partnership gives Amazon access to OpenAI's work on 'Stateful Runtime Environment ...
- Data Broker Kochava Reaches Privacy Deal With FTC Lawyers
MediaDailyNews, Wendy Davis - Thursday, February 26, 2026
If finalized, the deal will resolve charges that Kochava sells the ty ...
- FTC Endorses Age-Verification Tech
MediaDailyNews, Wendy Davis - Thursday, February 26, 2026
Web companies can collect personal information from young children in order ...