- Boomers Value Brands That Champion 'Youthful' Style
Online Media Daily, Gavin O'Malley - Tuesday, April 12, 2011
Representing a clear marketing opportunity, 66% of boomers are on the looko ...
- Environmental Worries Preceding Earth Day
Research Brief, Jack Loechner - Monday, April 11, 2011
As a corollary to concerns about the government, reported in a rece ...
- Tech Popularity: Mobile Video Use Rises
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2011
Mobile video consumption continues to rise sharply. Forty percent more Americans we ...
- Mobile Video Audience Up 40% in 4Q
Online Media Daily, Mark Walsh - Wednesday, March 30, 2011
The mobile video audience grew about 40% in both the third a ...
- Gamers Span Generations, Counts 99M Consumers
Online Media Daily, Gavin O'Malley - Monday, March 21, 2011
While tweens still make up the majority of gamers, this growing gro ...
- New Census Data Require Assumption Shifts
Performance Marketing Insider, Derek Gordon - Monday, March 21, 2011
I was on the bus the other day, on my way in ...
- Who Finds Wealth Very Important?
Marketing Daily, - Friday, March 18, 2011
Top 10 DMAs in which adults reside who agree with the statemen ...
- Who Drinks Vodka?
Marketing Daily, - Thursday, March 17, 2011
Top 10 DMAs in which reside adults who drank Vodka in t ...
- Hispanic Market Grew Faster Than Forecast
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 16, 2011
Census data for 2010 shows there are 600,000 more Hispanics than t ...
- Who Uses A Travel Agent?
Marketing Daily, - Wednesday, March 16, 2011
Top 10 DMAs in which reside adults who have used a trav ...
- Who Goes To Live Theater?
Marketing Daily, - Tuesday, March 15, 2011
Top 10 DMAs in which reside adults who went to live theat ...
- St. Pat's A Spring Ritual
Research Brief, Jack Loechner - Tuesday, March 15, 2011
According to NRF's 2011 St. Patrick's Day Consumer Intentions and Actions surve ...
- Who Practices Yoga?
Marketing Daily, - Monday, March 14, 2011
Top 10 DMAs in which reside adults who participated in yoga ...
- Working Over-65s Making The Big Bucks
Research Brief, Jack Loechner - Monday, March 14, 2011
According to a new study from Scarborough, the 6.2 million American adul ...
- Half of Boomerangers Say I Want it Now
Research Brief, Jack Loechner - Friday, March 11, 2011
According to a new study by Luminosity Marketing, almost 2/3 of Boomera ...
- Youth Marketing Means Influencing The Influencers
MediaDailyNews, Wayne Friedman - Wednesday, March 9, 2011
Youth-targeted grassroots marketing can be a difficult job -- but not impossibl ...
- Site Specific: One Minute News Targets Gen Y
Online Media Daily, Gavin O'Malley - Tuesday, March 1, 2011
From The New York Times to CNN, are top news outlets faili ...
- Tax Returns To Buy TVs, Furniture And A Vacation
Research Brief, Jack Loechner - Monday, February 28, 2011
According to the National Retail Federation's 2011 Tax Returns Consumer Intentions a ...
- Mobile Ends Era Of Male-Dominated Gaming
Online Media Daily, Mark Walsh - Tuesday, February 22, 2011
Popular smartphones, like the iPhone and Android devices, are turning gaming fr ...
- Place-based Marketing Reaches Elusive Demographic
MediaDailyNews, David Rowley - Tuesday, February 22, 2011
Adults 18-34 spend more time traveling out of home than they spe ...
- One Grandkid Households Are Big Spenders
Research Brief, Jack Loechner - Monday, February 21, 2011
According to new Nielsen research, grandparent households spend 4.4% more per ye ...
- Financial Comfort Is A Stretch For Most
Research Brief, Jack Loechner - Friday, February 18, 2011
According to a recent USA Today/Gallup Poll, only 31% of Americans belie ...
- Desktops and Laptops Trail Cell Phones in Popularity
Research Brief, Jack Loechner - Tuesday, February 15, 2011
According to a recent report by the Pew Research Center, Generations a ...
- Where There's Smoke, There's Ire
Research Brief, Jack Loechner - Monday, February 14, 2011
A new report published in the Archives of Pediatrics & Adolescent Medicin ...
- Psychographic, Demographic or Geographic Ad Targeting
Data and Targeting Insider, Laurie Sullivan - Wednesday, February 9, 2011
I must admit to being bewildered when first hearing the word "psychographi ...
- Social Media Not All Good All The Time
Research Brief, Jack Loechner - Friday, February 4, 2011
While 65% of U.S. adults are using social media and say th ...
- Who Buys Fat-free Food?
Marketing Daily, - Thursday, January 27, 2011
Top 10 DMAs in which reside adults who buy foods labeled ...
- Who Prefers Designer Clothes?
Marketing Daily, - Wednesday, January 26, 2011
Top 10 DMAs in which reside adults who agree with the statemen ...
- Who Reads Books Often?
Marketing Daily, - Tuesday, January 25, 2011
Top 10 DMAs in which reside adults who read 2 or mo ...
- Who Goes To Bars/Nightclubs?
Marketing Daily, - Monday, January 24, 2011
Top 10 DMAs in which reside adults who attended a bar/nightclub ...