Top 10 DMAs in which reside adults who buy foods labeled as fat-free:
1 Ft. Myers-Naples, FL
2 Orlando-Daytona Beach-Melbourne, FL
3 San Antonio, TX
4 West Palm Beach-Ft. Pierce,
FL
5 Tampa- St. Petersburg (Sarasota), FL
6 Boston (Manchester), MA-NH
7 Jacksonville, FL
8 Baltimore, MD
9 Norfolk-Portsmouth-Newport News,VA
10 Mobile-Pensacola
(Ft.Walton Beach), AL-FL
Source: GfK MRI's Market-by-Market study, www.gfkmri.com