- Who Is The Big Winner In Digital Advertising?
Online Media Daily, Kelly Cooper - Monday, July 8, 2013
Google, Facebook and Twitter are in a battle to win your ...
- Display Impressions Optimize Paid-Search Campaigns
Online Media Daily, Laurie Sullivan - Thursday, June 27, 2013
OptiMine has created an attribution model allowing marketers to use display advertisi ...
- Hampton Targets Millennial Travelers
Marketing Daily, Tanya Gazdik - Monday, June 24, 2013
Hampton Hotels is targeting Millennial travelers in a campaign that includes ...
- DAA Bashes New Cookie-Blocking Initiative
Online Media Daily, Wendy Davis - Thursday, June 20, 2013
The ad trade group Digital Advertising Alliance is criticizing Mozilla for inchi ...
- Powley Tapped As iCrossing CEO
Online Media Daily, Gavin O'Malley - Wednesday, June 19, 2013
Catching agency watchers off guard, Don Scales is stepping down as C ...
- Miller64 Launches Web Series
Marketing Daily, Tanya Gazdik - Friday, June 14, 2013
MillerCoors' Miller64 has launched "The Sub," a five-episode digital series where superst ...
- Yahoo's Latest Content Wager: Odds Are An Even Split
Marketing Daily, Judi Cutrone - Friday, June 7, 2013
Sooner or later, all roads will lead to content. For brands a ...
- Hearst Names Uden VP, Digital Marketing
Online Media Daily, Gavin O'Malley - Monday, June 3, 2013
Hearst Magazines named Klas Uden as its new vice president of digit ...
- Marketers Should Tailor Specific Pitches To Tablet, Smartphone
Online Media Daily, Mark Walsh - Wednesday, May 22, 2013
Tablets are used mainly in lean-back mode at home, for two-screen viewin ...
- 1-800-Flowers Ads Bloom On Social, Mobile Platforms
Online Media Daily, Mark Walsh - Tuesday, May 7, 2013
For early online marketer 1-800-Flowers.com, its search ads on Google are sti ...
- It's the Behavior, Stupid! (When it Comes to Mobile Email)
Show Daily, Stephanie Miller - Friday, May 3, 2013
Mobile is not optional. It's the number one destination for email interact ...
- Aegis Acquires Canada's nvi, Expands iProspect In Great White North, Eh
Online Media Daily, Joe Mandese - Thursday, May 2, 2013
Aegis Media has acquired Montreal-based search and performance marketing shop nvi, a ...
- Responsive Design ROI - More than Mobile
Show Daily, Stephanie Miller - Thursday, May 2, 2013
CareerBuilder.com generated almost immediate ROI from responsive design and optimized mobile experien ...
- M-Commerce Up 31% In First Quarter
Online Media Daily, Mark Walsh - Thursday, April 25, 2013
Mobile commerce climbed 31% in the first quarter from a year ag ...
- Teaching The Old Dog Some New Tricks
Online Spin, Cory Treffiletti - Wednesday, April 24, 2013
"Business has only two functions: marketing and innovation." This quote is attribut ...
- 5 Things Your Competitors Do -- That They Don't Want You To Know About
Marketing Daily, Dave Husain - Monday, April 15, 2013
Although companies love to trumpet their latest digital successes, they often fa ...
- Tribune Partners With Hearst's LocalEdge
MediaDailyNews, Erik Sass - Wednesday, April 3, 2013
Tribune Publishing has partnered with LocalEdge, a digital marketing company owned ...
- WPP's VML Names Wade CMO, Focuses On Global Brand Expansion
Online Media Daily, Steve McClellan - Monday, April 1, 2013
Beth Wade has been promoted to chief marketing officer at WPP digit ...
- Social Components Boost Email Campaigns
Online Media Daily, Gavin O'Malley - Friday, March 29, 2013
The success of social and email marketing are not mutually exclusive, n ...
- Social Firm Dachis Group Raises $7.5 Million
Online Media Daily, Fern Siegel - Wednesday, March 20, 2013
Dachis Group, committed to data-driven social marketing solutions, announced the completion ...
- New Metrics Strengthen Evaluation Of Digital Impressions
Online Media Daily, Laurie Sullivan - Tuesday, March 19, 2013
The Interactive Advertising Bureau released specifications to support digital ad impressions throu ...
- Publicis Acquires Digital Marketer Convonix
Online Media Daily, Steve McClellan - Friday, March 15, 2013
Publicis Groupe has acquired Mumbai, India-based digital marketing firm Convonix. It's t ...
- ING Effort Highlights Saving For Retirement
Marketing Daily, Tanya Gazdik - Friday, March 15, 2013
A new effort from ING U.S. focuses on the importance of managi ...
- Brand Marketing Social Ad Spend Skyrockets
Research Brief, Jack Loechner - Tuesday, March 12, 2013
According to the Technorati Media 2013 Digital Influence Report, 60% of bra ...
- Fewer Firms Use Mobile Marketing
Online Media Daily, Mark Walsh - Friday, February 22, 2013
The consumer shift from desktop PC to mobile devices is underway, b ...
- Tips On Marketing A Mobile App
Around the Net in Search Marketing, Laurie Sullivan - Friday, February 22, 2013
With hundreds of thousands of possibilities, how do you grab the attenti ...
- Insider Facebook Marketing Secrets
Online Spin, Kaila Colbin - Friday, February 22, 2013
I love my job. Today I'm filing my column from 38,000 fee ...
- Turn Taps Murphy In Advisory Role
Marketing Daily, Karl Greenberg - Thursday, February 14, 2013
Cloud-based marketing platform Turn has appointed industry veteran Mike Murphy as adviso ...
- Philly's 'With Love' Campaign Woos Betrothed
Marketing Daily, Karl Greenberg - Wednesday, February 6, 2013
The Greater Philadelphia Tourism Marketing Corporation's (GPTMC) "With Love, Philadelphia XOXO" campai ...
- Edo's Mobile Pay-Per-Performance Marketplace Captures Local Ad Dollars
Online Media Daily, Laurie Sullivan - Wednesday, January 30, 2013
Mobile platform providers have begun to figure out how small, local business ...