MillerCoors’ Miller64 has launched “The Sub,” a five episode digital series where superstar athletes surprise unsuspecting recreational intramural teams for the day and help them beat their rivals.
Produced by DBG, a division of Alloy Digital, “The Sub” runs on Miller64's YouTube channel. The series will also broadcast across DBG’s digital portfolio of men’s lifestyle and sports focused properties.
Sub” integrates some of the most recognizable faces in sports with the Miller64 brand, which encourages consumers to lead active and social lifestyles.
The first episode features football star Terrell Owens.
New episodes of The Sub will air every two weeks until Aug. 1 and will feature World Champion and Hall-of-Fame basketball star Gary Payton, U.S. Olympic Silver Medalist and AVP's Best-of-the-Beach player Jennifer Kessy, two-time world champion baseball star David Justice, and gold medal-winning soccer star Brandi Chastain.
“We’re always looking to support the creation of compelling original content that marries the brand mission of Miller64 with memorable concepts,” said Elaine Obergfell, Miller64 marketing manager, in a release. “The Sub goes above and beyond to deliver an experience for consumers that we believe will encourage them to be more active in their own daily lives.”