- Super Bowl TV Viewers Increase Web Traffic By 20%
Online Media Daily, Laurie Sullivan - Tuesday, January 29, 2013
Super Bowl advertisers will see a 20% rise in Web traffic ...
- Havas Taps Bhatt To Shape Global Digital Strategy
Online Media Daily, Steve McClellan - Monday, January 28, 2013
Havas Worldwide has promoted Sarita Bhatt to director of global strategy, ...
- UK's 7thingsmedia Expands New York Outpost
Online Media Daily, Fern Siegel - Friday, January 18, 2013
The London-based digital media agency 7thingsmedia has expanded its New York operation ...
- Former Forrester Analyst Suresh Vittal Joins Neolane
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 8, 2013
Former Forrester Research Analyst Suresh Vittal has joined Neolane in the new ...
- Dentsu Acquires Share In Digital Garage, Extends Digital Marketing
MediaDailyNews, Steve McClellan - Thursday, December 27, 2012
Tokyo-based ad holding company Dentsu Inc. has formed a strategic alliance wi ...
- Richman Elevated To Top Investment Post At Starcom
MediaDailyNews, Steve McClellan - Thursday, December 20, 2012
Amanda Richman has been named president of investment and activation at Public ...
- Jeep Launches X Games Aspen Facebook Promo
Marketing Daily, Karl Greenberg - Wednesday, December 19, 2012
Chrysler's Jeep division will kick off the "Jeep X Games Avalanche Scrambl ...
- Online Sets New Ad Record, Posts First $9 Billion Quarter
Online Media Daily, Gavin O'Malley - Wednesday, December 19, 2012
Continuing to break records, domestic online ad revenues reached $9.26 billion ...
- NBA Launches First 'Hoop Troop' Ad
Marketing Daily, Karl Greenberg - Tuesday, December 18, 2012
The NBA is launching the first spot of its "NBA Hoop Troop ...
- Friskies Offers 'Catify' App
Marketing Daily, Tanya Gazdik - Tuesday, December 11, 2012
Friskies is launching an app that allows people to see themselves ...
- Contextual Relevance in Email Marketing - Is It Data or Content Driven?
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
We never leave the data behind in any aspect of email marketin ...
- Has Any Email Marketer Become the CMO?
Show Daily, Stephanie Miller - Wednesday, December 12, 2012
As stewards of the data, email marketers often drive digital innovation. W ...
- Technology & Content Enable Subscriber Connection
Show Daily, Stephanie Miller - Tuesday, December 11, 2012
Reality check: technology is not a replacement for a great email market ...
- Email Is A Strong Tool to Socialize the Enterprise
Show Daily, Stephanie Miller - Monday, December 10, 2012
Email is still a very important channel in socializing the enterprise, becau ...
- Pre-Roll Video Ad Prices Dip, Large Inventory Blamed
Online Media Daily, Wayne Friedman - Thursday, December 6, 2012
Traditional TV costs per thousand may still be climbing -- but th ...
- Jack Daniels Doffs Myths For Authenticity
Raw, Karl Greenberg - Wednesday, December 5, 2012
Carmen D'Ascendis, director of global marketing at Brown-Forman Corporation and Wade Dever ...
- Gillette Goes To The Gridiron
Marketing Daily, Karl Greenberg - Tuesday, November 27, 2012
Gillette s tying in to the NFL playoffs to tout its Fusi ...
- Papa John's Sued For Aggressive Digital Marketing
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Wednesday, November 14, 2012
Putting aggressive digital marketing tactics on trial, Papa John's is facing ...
- Alliance Data Buys Hyper Marketing
Online Media Daily, Gavin O'Malley - Friday, November 9, 2012
Epsilon parent Alliance Data Systems on Friday said it has agreed ...
- Starcom Teams With Ad Platform Flite
Raw, Mark Walsh - Monday, November 12, 2012
Starcom MediaVest Group has formed a partnership with ad customization platform Fli ...
- Study Shows How Clients Discover Agencies
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 9, 2012
Only 16% of people learn about new marketing and ad agencies v ...
- Pinterest Adds Privacy Settings
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 9, 2012
Pinterest added a feature called Secret Board that allows users to crea ...
- Consumers' And Marketers' Response To Digital And Traditional Advertising
Research Brief, Jack Loechner - Friday, November 9, 2012
New research from Adobe Systems Incorporated, The State of Online Advertising, expos ...
- Mobile Relationship Marketing
Research Brief, Jack Loechner - Thursday, November 1, 2012
According to an inclusive report by the CMO Council to consider t ...
- Pharma Jumps On Social Media Bandwagon
Marketing Daily, Tanya Gazdik - Monday, October 29, 2012
More than 50% of leading pharma companies expect social networking, online vid ...
- Digital Advertising Metrics: 3 Fundamentals For CMOs
Online Media Daily, Scott Fitzgerald - Friday, October 26, 2012
If you're a CMO and you can't explain your digital advertising metri ...
- Web Presence Key Digital Spend For SMBs
Research Brief, Jack Loechner - Tuesday, October 23, 2012
According to a new Borrell report on what SMBs spend on digit ...
- Rocket Fuel Takes U.S. Brands Into Japan Via CCI Deal
Online Media Daily, Laurie Sullivan - Friday, October 19, 2012
The world recently became smaller for RocketFuel and its U.S. brand clien ...
- Advertising Jumps The Shark: Becomes Conduit For Content
Online Media Daily, Joe Mandese - Wednesday, October 17, 2012
In a surprising twist for the advertising industry, the hottest new mod ...
- Study: Web Marketing More Than Twice Ad Spending Online
Online Media Daily, Mark Walsh - Thursday, October 11, 2012
A new report from Borrell Associates concludes that the Internet has beco ...