- United Supermarkets Get Digital Marketing Award
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 8, 2012
United Supermarkets has gotten a Leader Award for Excellence in Digital Marketi ...
- Tablets Boost Mobile Shopping Dollars
Research Brief, Jack Loechner - Friday, October 5, 2012
According to a new report by Javelin Strategy & Research, consumers spe ...
- CEOs See Digital As The Driver
Research Brief, Jack Loechner - Thursday, October 4, 2012
According to Ernst & Young's latest CEO study Opportunity and optimism: H ...
- Brand Frustration: Many Local Businesses Don't Utilize Co-op Dollars
Online Media Daily, Laurie Sullivan - Thursday, September 27, 2012
National brands have either begun to reimburse 100% of co-op dollars f ...
- Vibrant Media Launches Mosaic Platform
Marketing Daily, Karl Greenberg - Wednesday, September 26, 2012
Vibrant Media is making mosaics. Actually, "Mosaic," to be formal about i ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Red Bull's Doohan Flexes His Wings, Flies To Machinima
Online Media Daily, Joe Mandese - Thursday, September 13, 2012
Machinima, the posterchild of original entertainment networks distributed on YouTube, has nam ...
- Prediction: Digital Shops WIll Disappear
Online Media Daily, Lynn Taylor - Tuesday, September 11, 2012
Specialized digital shops will eventually disappear because digital, in all its myri ...
- Borrell Creates DMR To Enhance Digital Marketing Metrics
Online Media Daily, Gavin O'Malley - Friday, September 7, 2012
Despite promises of boundless media measurements, online marketers still have trouble tracki ...
- Adobe Social Debuts To Enhance Brand Analytics
Online Media Daily, Gavin O'Malley - Thursday, September 6, 2012
Adobe just debuted a new service, which it promises will give bran ...
- NAA Blasts USPS-Valassis Deal
MediaDailyNews, Erik Sass - Thursday, August 23, 2012
The Newspaper Association of America unloaded with both barrels on the U. ...
- Gannett Acquires Blinq To Boost Social Marketing
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
Gannett Co. is acquiring social-media marketing firm Blinq Media to help bui ...
- Geo-Targeting Can Add New Revenue, Market Share Opportunities
Online Media Daily, Chen Wang - Tuesday, August 21, 2012
Geo-based POS data together with local-targeting capability embedded in some digital med ...
- HP Creates Mobile Business Unit, Tablets Are Focus
Online Media Daily, Laurie Sullivan - Friday, August 17, 2012
Hewlett-Packard has created a mobile business unit for consumer tablets, computers a ...
- IAB Rising Stars: Go Big Or Get Lost
Online Media Daily, Skip Brand - Monday, August 20, 2012
When it comes to these new mobile and tablet units, think abo ...
- NBA Inks Europe Deal With Kitbag
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The National Basketball Association has signed a multi-year partnership with Kitbag, ...
- 5 Guiding Principles Of Digital Advertising
Online Media Daily, Catherine Spurway-Hepler - Friday, August 3, 2012
Even in today's advanced digital age, advertisers and marketers continue to grapp ...
- Smartphone Buyers Opt For Android Over iPhone
Online Media Daily, Mark Walsh - Wednesday, July 25, 2012
People buying smartphones for the first time are overwhelmingly opting for Andro ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- DPAA Adds Tech Suppliers BroadSign, NEC To Board
Online Media Daily, Joe Mandese - Thursday, July 12, 2012
The Digital Place-based Advertising Association announced that it has elected two indust ...
- How Search Marketers Spent Budgets Last Quarter
SearchBlog, Laurie Sullivan - Wednesday, July 11, 2012
Tracking online marketers' budgets and costs per click can help marketers understa ...
- App Marketing Costs Dip As Downloads Rise
Online Media Daily, Mark Walsh - Friday, June 29, 2012
The cost to acquire app users fell in May, even as t ...
- Smailes Upped To Digital Manager Heineken Global
Online Media Daily, Karlene Lukovitz - Friday, June 29, 2012
Paul Smailes, previously senior brand director for Dos Equis and Sol ...
- Rocket Fuel Secures $50 Million In Funding
Online Media Daily, Fern Siegel - Thursday, June 28, 2012
Rocket Fuel, a major provider of artificial intelligence advertising solutions for digit ...
- Ad Industry M&A Investors Spend $32 Bil, Digital Soars
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
There's no shortage of money for companies innovating in the marketing a ...
- How Gary Loveman Turned Caesars Into An Economics Lab
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 18, 2012
Improving the return on investment from campaigns means considering the price ...
- Shoutlet Nabs $15 Mil To Expand Products For Social Marketing Platform
Online Media Daily, Gavin O'Malley - Thursday, June 7, 2012
Riding a wave of interest in social marketing platforms, Shoutlet on Thursd ...
- Salesforce.com Expected To Buy Buddy Media, Ups Social Marketing Muscle
Online Media Daily, Gavin O'Malley - Wednesday, May 30, 2012
Amid broad consolidation in the social marketing space, Salesforce.com is reportedly closi ...
- Barneys New York Revamps Web Site
Marketing Daily, Tanya Gazdik - Tuesday, May 22, 2012
The new Barneys New York Web site allows customers to share the ...