- AdSemble Launches Digital OOH Marketplace, Expands to New York, LA
Mobile Marketing Daily, Ben Frederick - Tuesday, March 22, 2016
The new marketplace will allow users to monitor campaigns, run analytics, vi ...
- Drones, Robots And Connections: The New Innovations In The Internet Of Things
Connected Thinking, Chuck Martin - Sunday, March 20, 2016
The wide-ranging scope of the capabilities coming with The Internet of Thin ...
- Exterion Beats JCDecaux To Billion-Pound TfL Deal
Around the Net In MAD London, Sean Hargrave - Friday, March 18, 2016
Exterion Media has beaten JCDecaux to Transport for London's GBP1.1 billion outdo ...
- Will TfL Finally Put The Digital In Digital Outdoor?
London Blog, Sean Hargrave - Friday, March 18, 2016
Could outdoor finally be going more digital as Exterion Media and T ...
- Justin Bieber Outdoor Campaign Synced To Capital Radio Playlist
Around the Net In MAD London, Sean Hargrave - Monday, March 14, 2016
Justin Bieber became the first in a series of music artists ...
- Clear Channel Strikes OOH Deal With DC Area Airports
MediaDailyNews, Ben Frederick - Friday, March 11, 2016
The Metropolitan Washington Airports Authority and Clear Channel Airports struck a de ...
- TfL Promises "Bold New Approach" To Outdoor
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Transport for London said it has experienced a "quantum leap" in i ...
- Billboards That Track Consumers Raise Privacy Concerns, Sen. Franken Says
Daily Online Examiner, Wendy Davis - Tuesday, March 1, 2016
Clear Channel's new outdoor advertising initiative -- which involves tracking the physic ...
- IAB Posts Buyer's Guide To DOOH
MediaDailyNews, Erik Sass - Tuesday, February 16, 2016
Last week the Interactive Advertising Bureau released its first buyer's guide f ...
- Vegas Elvis Marries Swedes In Digital Campaign For Norwegian Airlines
Out to Launch, Amy Corr - Wednesday, February 17, 2016
Norwegian Airlines launched a Valentine's Day-themed campaign called "Love On First Flight ...
- London Fashion Week To Stream On Outdoor Screens
Around the Net In MAD London, Sean Hargrave - Tuesday, February 16, 2016
London Fashion Week designer shows will be shown on outdoor screens f ...
- 2016 To Be The Year Of Outdoor
Around the Net In MAD London, Sean Hargrave - Thursday, December 17, 2015
With some huge contracts and tenders up for renewal, the industry's maj ...
- OOH Industry To Keep Better TAB On Consumers, Will Add Seasonal Ratings
MediaDailyNews, Joe Mandese - Friday, December 4, 2015
The U.S. out-of-home ad industry's Traffic Audit Bureau this morning unveiled pla ...
- ActionAid To Launch First Rain-Triggered Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, November 25, 2015
ActionAid is launching a rain-triggered ad this week that will disrupt t ...
- Digital Outdoor Trading Gets Automated
Around the Net In MAD London, Sean Hargrave - Monday, November 16, 2015
Out-of-home advertising has seen huge growth in 2015, prompting a rise ...
- Why Programmatic And Real-Time Will Save Digital Outdoor
London Blog, Sean Hargrave - Monday, November 16, 2015
Digital outdoor has largely replaced posters with pixels, but getting real-time a ...
- Video May Be Everywhere, But Industry Debate Finds It's Not Necessarily Equal (Sort Of)
MediaDailyNews, Joe Mandese - Wednesday, November 4, 2015
All screens are not necessarily equal, according to a debate of t ...
- Google Tests DoubleClick Ads For Billboards
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2015
Google has begun testing the ability to run advertisements on digital billboar ...
- Country Cruising, Radio, A Sunken Boat, And Google's DoubleClick Billboard
SearchBlog, Laurie Sullivan - Monday, November 2, 2015
Country music artist Charlie Worsham and Trace Adkins gained at least o ...
- Outdoor Plus Sites Double Awareness With Celebrity #Message2London Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, October 13, 2015
A celebrity backed ad-campaign run on Outdoor Plus' sites in association wi ...
- JCDecaux To Launch 1,000 Digital Screens At London Bus Shelters
Around the Net In MAD London, Sean Hargrave - Thursday, October 8, 2015
JCDecaux will take over London's bus shelters in January and will sta ...
- Outdoor Media Centre Rebrands As Outsmart
Around the Net In MAD London, Sean Hargrave - Friday, September 25, 2015
The Outdoor Media Centre has rebranded as Outsmart as it aims ...
- Posterscope Appoints Stephen Whyte As Chief Executive
Around the Net In MAD London, Sean Hargrave - Monday, September 14, 2015
Whyte will start in early November, heading up Posterscope, psLIVE and P ...
- iKahan Partners With do it outdoors, Expands Mobile Billboard Reach
Mobile Marketing Daily, Ben Frederick - Friday, September 11, 2015
Hispanic-focused OOH company iKahan media has teamed with do it outdoors, ...
- Traditional Out-Of-Home Media Continues Growth
Research Brief, Jack Loechner - Monday, September 14, 2015
Based on figures released by the Outdoor Advertising Association of America (OAAA ...
- Rubicon Project Goes 'Outside' The Box, Enables OOH Trading
Real-Time Daily, Tyler Loechner - Thursday, September 3, 2015
Programmatic ad tech firm Rubicon Project has partnered with Bitposter, a UK-bas ...
- Worth Taps Captivate to Promote Power 100
The Daily Blog, Erik Sass - Tuesday, August 25, 2015
Worth magazine, which targets affluent readers with coverage of entrepreneurship, finance, a ...
- Lord Sugar Sells Amscreen To Former CBS Outdoor Chief Exec Tom Goddard
Around the Net In MAD London, Sean Hargrave - Wednesday, August 12, 2015
Lord Sugar has sold his out-of-home media business Amscreen to Tom Goddar ...
- TfL Replaces Clear Channel With JCDecaux For "World's Biggest" Bus Shelter Contract
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
JCDecaux will take over what TfL describes as the world's biggest b ...
- Clear Channel Outdoor Taps McCuin As Sales President
MediaDailyNews, Fern Siegel - Tuesday, July 28, 2015
Clear Channel Outdoor Americas has named Bob McCuin as president of sale ...