- Is Clear Channel Calling Time On The Billboard?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
Roadside billboards could soon be consigned to history after one of t ...
- Outdoor Finally Embraces Digital, And Not Before Time
London Blog, Sean Hargrave - Monday, October 17, 2016
After several false starts, it looks like outdoor is finally going digita ...
- Yahoo Patent Application Takes Targeting To 'Orwellian Level'
Around The Net in Daily Online Examiner, Wendy Davis - Friday, October 14, 2016
A recent Yahoo patent application shows a desire to take advertising ...
- Yahoo Files Patent For All-Seeing Billboard
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Remember that scene in Minority Report where Tom Cruise walks through t ...
- Yahoo Patent Brings Online Ad Targeting To Billboards
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2016
A Yahoo patent could bring targeting and tracking capabilities to out-of-home (OO ...
- Exterion To Unveil TfL As A Programmatic Media Owner That Can Rival Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, October 11, 2016
Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exteri ...
- Piccadilly Circus Likely To Switch To One Giant Screen
Around the Net In MAD London, Sean Hargrave - Monday, October 10, 2016
Land Securities, the site's owner, has won planning permission to replace t ...
- Exterion Kicks Off TfL Contract With HD Screen Roll Out
Around the Net In MAD London, Sean Hargrave - Friday, October 7, 2016
On the back of winning Transport for London's outdoor advertising contract ...
- Hearst Unveils Outdoor Display At Hearst Tower
The Daily Blog, Erik Sass - Tuesday, September 27, 2016
Magazines, newspapers, TV and now - digital signage. Hearst has unveiled ...
- Route Pumps GBP20m Into Outdoor Research
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
The out-of-home industry has invested more than GBP20m in renewed research ...
- OOH On Path To Programmatic, But False Claims Could Derail Progress
Real-Time Daily, Ken Sahlin - Tuesday, September 6, 2016
Workflow automation tools have fueled 22 consecutive quarters of growth in OO ...
- Ford Launches Experiential Effort In India
Marketing Daily, Tanya Gazdik - Friday, August 26, 2016
"The arrival of Ford Mustang in India needed to stand out a ...
- Brexit Fears Are Slowing Down London Bus Shelter Screen Rollout
Around the Net In MAD London, Sean Hargrave - Friday, July 29, 2016
JCDecaux has said the UK's vote to leave the EU may impa ...
- Why It's Time Digital Display Got Creative, Like Digital Outdoors
London Blog, Sean Hargrave - Wednesday, July 27, 2016
If just 9% of digital display is viewed for just a secon ...
- JCDecaux Underlines Digital Ambitions By Joining IAB UK
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
The outdoor media giant has joined the digital advertising trade body ...
- NEW! DOOH Billboard Atop The Grand Hotel Gives Cannes Vibe Using Emojis
Out to Launch, Amy Corr - Tuesday, June 21, 2016
Would you eat honey made form hamburgers? Cleveland rocks. Let's launch! ...
- Why Is OOH Programmatic Media Buying Problematic?
Real-Time Daily, Jerry Gondek - Wednesday, June 22, 2016
Proponents of programmatic media buying promise far greater efficiency, speed and flexibili ...
- U.S. Media Spend Up 8%
Television News Daily, Wayne Friedman - Tuesday, June 21, 2016
The Standard Media Index says scatter dollars were up 5% -- wi ...
- Out-Of-Home Advertising Growing For Next 5 Years
Research Brief, Jack Loechner - Tuesday, June 21, 2016
Out-of-Home advertising is the only advertising medium unaffected by the Internet. ...
- NEW! Snickers Creates DOOH Version Of Marilyn Monroe/Willem Dafoe Super Bowl Ad
Out to Launch, Amy Corr - Friday, June 3, 2016
Snickers launched a
digital out-of-home version of its new Super Bo ...
- Rouge Media Acquires On-Campus Media, Largest College OOH Network
MediaDailyNews, Ben Frederick - Tuesday, May 31, 2016
The acquisition will give Rouge control of all of On-Campus's digital vide ...
- Lord Sugar's Amscreen Fires Digicom
Around the Net In MAD London, Sean Hargrave - Wednesday, May 25, 2016
Lord Sugar's outdoor media company, Amscreen, has suspended ads on 3,000 scree ...
- Outdoor Ads Up In Q1, Spurred By Digital OOH
MediaDailyNews, Erik Sass - Friday, May 20, 2016
While other traditional media have their ups and downs, outdoor advertising h ...
- Clear Channel Reaches Tipping Point Of 50% Revenue From Digital
Around the Net In MAD London, Sean Hargrave - Tuesday, May 17, 2016
Clear Channel is set to surpass a digital milestone in the ...
- YouTube Feedback Being Used To Tailor Outdoor Campaigns
Around the Net In MAD London, Sean Hargrave - Wednesday, May 11, 2016
Eurostar is one of the first brands to make use of n ...
- Posterscope Buys Liverposter Platform
Around the Net In MAD London, Sean Hargrave - Wednesday, May 4, 2016
Posterscope, the Dentsu Aegis out-of-home specialist, has bought Liveposter, an out-of-home platfo ...
- Clear Channel Faces New Questions Over 'Spying Billboards'
PolicyBlog, Wendy Davis - Monday, May 2, 2016
"Clear Channel Outdoor has tens of thousands of mobile and digital billboar ...
- Lloyds Bank Uses Local Data For Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 12, 2016
Adam & Eve/DDB has partnered with Google for a data-inspired digital post ...
- Chromecast Is A New Hotel Amenity
Around the Net in Video, P.J. Bednarski - Wednesday, April 6, 2016
...And others are joining Chromecast. Roku and Amazon offer users of the ...
- Should Advertising Be Punishable As Aggravated Assault?
MediaDailyNews, George Simpson - Thursday, March 24, 2016
Earlier this week someone wrote an opinion column suggesting that marketers mig ...