- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams
RTBlog, Tobi Elkin - Monday, December 12, 2016
Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at lea ...
- Disney World To Launch 300-Drone Light Show
Connected Thinking, Chuck Martin - Thursday, November 17, 2016
The Internet of Things is not only a land-based phenomenon, but maj ...
- Outdoor Moves Beyond Awareness
Around the Net In MAD London, Sean Hargrave - Thursday, November 17, 2016
The scale, viewability and dramatic effect of outdoor advertising helps marketers crea ...
- 'Economist' Reaches Out To NYC Readers Via MTA Campaign
Publishers Daily, Sara Guaglione - Wednesday, November 16, 2016
'The Economist' launched a digital out of home campaign in New Yo ...
- Industry Heavyweights Launch DOOH Agency, Voodooh
Around the Net In MAD London, Sean Hargrave - Tuesday, November 15, 2016
The UK's latest digital out-of-home production and consultancy company, Voodooh has launche ...
- TfL And Exterion Declare 'London Is Open' In New DOOH Campaign
Around the Net In MAD London, Sean Hargrave - Monday, October 31, 2016
Transport for London and Exterion Media launched the two 7.2m x ...
- BT Learns New York's Lesson -- No Porn For The Homeless On Its WiFi Kiosks
Around the Net In MAD London, Sean Hargrave - Thursday, October 27, 2016
BT has taken precautionary measures to ensure that homeless people don't u ...
- GM, IBM Watson Team To Market Brands In Connected Cars
Connected Thinking, Chuck Martin - Wednesday, October 26, 2016
Marketing and advertising is starting to find its way into connected car ...
- JCDecaux Rolls Out HD Screens, But Will Stick With Billboards Too
Around the Net In MAD London, Sean Hargrave - Monday, October 24, 2016
Out-of-home agency JCDecaux is showing no signs of retiring its traditional billboa ...
- Is Clear Channel Calling Time On The Billboard?
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
Roadside billboards could soon be consigned to history after one of t ...
- Outdoor Finally Embraces Digital, And Not Before Time
London Blog, Sean Hargrave - Monday, October 17, 2016
After several false starts, it looks like outdoor is finally going digita ...
- Yahoo Patent Application Takes Targeting To 'Orwellian Level'
Around The Net in Daily Online Examiner, Wendy Davis - Friday, October 14, 2016
A recent Yahoo patent application shows a desire to take advertising ...
- Yahoo Files Patent For All-Seeing Billboard
Around the Net In MAD London, Sean Hargrave - Thursday, October 13, 2016
Remember that scene in Minority Report where Tom Cruise walks through t ...
- Yahoo Patent Brings Online Ad Targeting To Billboards
Data and Targeting Insider, Laurie Sullivan - Wednesday, October 12, 2016
A Yahoo patent could bring targeting and tracking capabilities to out-of-home (OO ...
- Exterion To Unveil TfL As A Programmatic Media Owner That Can Rival Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, October 11, 2016
Rather than compete with other traditional out-of-home (OOH) players like JCDecaux, Exteri ...
- Piccadilly Circus Likely To Switch To One Giant Screen
Around the Net In MAD London, Sean Hargrave - Monday, October 10, 2016
Land Securities, the site's owner, has won planning permission to replace t ...
- Exterion Kicks Off TfL Contract With HD Screen Roll Out
Around the Net In MAD London, Sean Hargrave - Friday, October 7, 2016
On the back of winning Transport for London's outdoor advertising contract ...
- Hearst Unveils Outdoor Display At Hearst Tower
The Daily Blog, Erik Sass - Tuesday, September 27, 2016
Magazines, newspapers, TV and now - digital signage. Hearst has unveiled ...
- Route Pumps GBP20m Into Outdoor Research
Around the Net In MAD London, Sean Hargrave - Monday, September 19, 2016
The out-of-home industry has invested more than GBP20m in renewed research ...
- OOH On Path To Programmatic, But False Claims Could Derail Progress
Real-Time Daily, Ken Sahlin - Tuesday, September 6, 2016
Workflow automation tools have fueled 22 consecutive quarters of growth in OO ...
- Ford Launches Experiential Effort In India
Marketing Daily, Tanya Gazdik - Friday, August 26, 2016
"The arrival of Ford Mustang in India needed to stand out a ...
- Brexit Fears Are Slowing Down London Bus Shelter Screen Rollout
Around the Net In MAD London, Sean Hargrave - Friday, July 29, 2016
JCDecaux has said the UK's vote to leave the EU may impa ...
- Why It's Time Digital Display Got Creative, Like Digital Outdoors
London Blog, Sean Hargrave - Wednesday, July 27, 2016
If just 9% of digital display is viewed for just a secon ...
- JCDecaux Underlines Digital Ambitions By Joining IAB UK
Around the Net In MAD London, Sean Hargrave - Friday, July 15, 2016
The outdoor media giant has joined the digital advertising trade body ...
- NEW! DOOH Billboard Atop The Grand Hotel Gives Cannes Vibe Using Emojis
Out to Launch, Amy Corr - Tuesday, June 21, 2016
Would you eat honey made form hamburgers? Cleveland rocks. Let's launch! ...
- Why Is OOH Programmatic Media Buying Problematic?
Real-Time Daily, Jerry Gondek - Wednesday, June 22, 2016
Proponents of programmatic media buying promise far greater efficiency, speed and flexibili ...
- U.S. Media Spend Up 8%
Television News Daily, Wayne Friedman - Tuesday, June 21, 2016
The Standard Media Index says scatter dollars were up 5% -- wi ...
- Out-Of-Home Advertising Growing For Next 5 Years
Research Brief, Jack Loechner - Tuesday, June 21, 2016
Out-of-Home advertising is the only advertising medium unaffected by the Internet. ...
- NEW! Snickers Creates DOOH Version Of Marilyn Monroe/Willem Dafoe Super Bowl Ad
Out to Launch, Amy Corr - Friday, June 3, 2016
Snickers launched a
digital out-of-home version of its new Super Bo ...