Around the Net
JCDecaux Rolls Out HD Screens, But Will Stick With Billboards Too
- The Drum, Monday, October 24, 2016 6:22 AM
Out of home agency JCDecaux is showing no signs of retiring its traditional billboard offering, bucking the trend set by the likes of Clear Channel of aspiring toward a digital-only inventory. The group has announced it will be bringing 4K screens to the UK in 2017, promising high definition OOH advertising initially on its six-sheets and within the mall environment.
