- Ford Billboard Serves Mobile Ads To Interested Passersby
Around the Net In MAD London, Sean Hargrave - Thursday, July 27, 2017
Ford has launched a digital outdoor campaign for its new Fiesta mod ...
- Vistar Media Leverages Partnerships To Assess Automotive OOH Attribution
Digital News Daily, Philip Rosenstein - Thursday, July 6, 2017
Geospatial technology firm Vistar Media on Thursday launched new solution to he ...
- BT Launches Digital Out-Of-Home Screens
Around the Net In MAD London, Sean Hargrave - Wednesday, June 28, 2017
The first of a new breed of street furniture was launched yesterd ...
- Varick Partners With Vistar Media On Out-of-Home Omnichannel Programmatic Buying
Digital News Daily, Tobi Elkin - Monday, June 19, 2017
As targeting consumers across all channels become more important, Varick said ...
- Is Digital Media Crippling Couples' Sex Lives?
Around the Net In Publishing, Gavin O'Malley - Thursday, May 25, 2017
Some mental health professionals suggest that connected gadgets and social media a ...
- SITO Mobile Enhances Attribution Solution For Cross-Platform
Real-Time Daily, Philip Rosenstein - Thursday, April 20, 2017
SITO Mobile, the mobile engagement platform, announced the release of a new ...
- Digital Out-Of-Home Group Bows Programmatic Standards
Real-Time Daily, Philip Rosenstein - Tuesday, April 11, 2017
With the goal of offering more opportunities for media buyers to transa ...
- Hi-Tech Digital Outdoor Motorway Screen Network Launched
Around the Net In MAD London, Sean Hargrave - Wednesday, March 22, 2017
Brands can now take advantage of the latest tech to engage wi ...
- Posterscope Develops Digital OOH Offering With AI-Based Programmatic Ad-Serving
Around the Net in Real-Time, Tobi Elkin - Friday, March 17, 2017
Posterscope launched what it's calling a Dynamic Scheduling service which offers clien ...
- 38 Million Connected Digital Signs In Use, Heading To 87 Million
Connected Thinking, Chuck Martin - Wednesday, March 15, 2017
The Internet of Things is coming to a screen near you. Whi ...
- Dell Technologies Makes Magic In Its First Branded Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 10, 2017
A branded campaign that aims to teach agencies, brands and consumers abo ...
- WPP's Kinetic Automates Out-Of-Home Media Trading
Real-Time Daily, Tobi Elkin - Tuesday, February 21, 2017
Kinetic Worldwide, the WPP unit specializing in out-of-home marketing, said it ...
- Survey Identifies Mobile, Programmatic Growth Opportunities For Out-Of-Home
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
A survey of media planners by the Digital Place Based Advertising Associati ...
- Exterion Media Appoints First Group Chief Technology Officer
Around the Net In MAD London, Sean Hargrave - Tuesday, January 17, 2017
Exterion Media has appointed Barclay's Josko Grljevic to the newly created ro ...
- Next In Connected Cars: License Plate Advertising
Connected Thinking, Chuck Martin - Monday, January 9, 2017
License plates are about to be turned into digital screens that displ ...
- ITV Launches Interactive Outdoor Campaign For 'The Voice UK' Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, January 4, 2017
ITV has launched an interactive outdoor campaign to promote this weekend's deb ...
- IHS Forecasts Ad Revenue Growth To Hit $532 Billion in 2016
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 30, 2016
Data released Friday by IHS Markit from its annual Global Advertising Tren ...
- Out-Of-Home Is Far From Out Of Sight
MAD London, Mark Jackson - Thursday, December 22, 2016
For too many marketers, however, it's out of mind -- leaving ...
- 'eBay Of DOOH' To Launch Next Month
Around the Net In MAD London, Sean Hargrave - Tuesday, December 20, 2016
A new platform called Bidstack is aiming to change the way advertise ...
- Clear Channel To Sell Digital Billboard Ads Programatically
Around the Net in Real-Time, Tobi Elkin - Wednesday, December 14, 2016
Clear Channel Outdoor Americas is set to begin selling digital billboard a ...
- The Weather Company Extends Access To Its Ad Targeting Platform Weatherfx
Real-Time Daily, Tobi Elkin - Monday, December 12, 2016
The Weather Company, a unit of IBM, announced it's expanding off-property acce ...
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams
RTBlog, Tobi Elkin - Monday, December 12, 2016
Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at lea ...
- Disney World To Launch 300-Drone Light Show
Connected Thinking, Chuck Martin - Thursday, November 17, 2016
The Internet of Things is not only a land-based phenomenon, but maj ...
- Outdoor Moves Beyond Awareness
Around the Net In MAD London, Sean Hargrave - Thursday, November 17, 2016
The scale, viewability and dramatic effect of outdoor advertising helps marketers crea ...
- 'Economist' Reaches Out To NYC Readers Via MTA Campaign
Publishers Daily, Sara Guaglione - Wednesday, November 16, 2016
'The Economist' launched a digital out of home campaign in New Yo ...
- Industry Heavyweights Launch DOOH Agency, Voodooh
Around the Net In MAD London, Sean Hargrave - Tuesday, November 15, 2016
The UK's latest digital out-of-home production and consultancy company, Voodooh has launche ...
- TfL And Exterion Declare 'London Is Open' In New DOOH Campaign
Around the Net In MAD London, Sean Hargrave - Monday, October 31, 2016
Transport for London and Exterion Media launched the two 7.2m x ...
- BT Learns New York's Lesson -- No Porn For The Homeless On Its WiFi Kiosks
Around the Net In MAD London, Sean Hargrave - Thursday, October 27, 2016
BT has taken precautionary measures to ensure that homeless people don't u ...
- GM, IBM Watson Team To Market Brands In Connected Cars
Connected Thinking, Chuck Martin - Wednesday, October 26, 2016
Marketing and advertising is starting to find its way into connected car ...
- JCDecaux Rolls Out HD Screens, But Will Stick With Billboards Too
Around the Net In MAD London, Sean Hargrave - Monday, October 24, 2016
Out-of-home agency JCDecaux is showing no signs of retiring its traditional billboa ...