- MediaMath Launches Blockchain-Backed Guaranteed Viewable Market
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The platform, which was released in beta on Tuesday, will incorporate blockcha ...
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall
Digital News Daily, Laurie Sullivan - Wednesday, October 31, 2018
The case studies illustrate the ways marketers can drive growth, lift, reca ...
- 'Video Everywhere' Preview Roundtable
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2018
On the eve of the DPAA's annual "Video Everywhere" summit, MediaPost he ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Global To Buy Exterion Media
Around the Net In MAD London, Sean Hargrave - Monday, October 15, 2018
Radio group Global has only just announced deals to buy Outdoor Pl ...
- Eye-Tracking Digital Outdoor Ads Launched at City Airport
Around the Net In MAD London, Sean Hargrave - Thursday, September 20, 2018
Deloitte Digital claims to have launched the country's first digital outdoor scree ...
- Network Rail Tasks JC Decaux With Digitising Outdoor At Rail Stations
Around the Net In MAD London, Sean Hargrave - Friday, September 14, 2018
Network Rail has kept faith with JCDecaux. "The Drum" reveals that t ...
- Alexa, How Do You Burn Sage?
Show Daily: Videos, Nina Lentini - Wednesday, September 5, 2018
Clayton McLaughlin, SVP, Ecselis Managing Director US, part of Havas Media, recal ...
- Google To Enter Programmatic Digital Outdoor
Around the Net In MAD London, Sean Hargrave - Friday, August 24, 2018
Mediatel has details of a plan by Google to enter the programmat ...
- News On The Tube: Digital Outdoor At Its Best
London Blog, Sean Hargrave - Wednesday, August 15, 2018
Commuters want the news, tv advertisers want commuters. This outdoor match ...
- Google Rumor Puts Data At Center Of Outdoor Ad Space In Germany
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 13, 2018
Google reportedly plans to expand an outdoor advertising business in Germany usi ...
- Programmatic DOOH: Why Now?
MediaDailyNews, Adam Green - Monday, August 6, 2018
Unlike programmatic mobile and online, DOOH inventory is finite. So there's le ...
- Vector Media Pulls In Social Influencers To Boost OOH, Experiential Campaigns
Digital News Daily, Laurie Sullivan - Tuesday, July 24, 2018
Vector Media developed a business model to pull in social influencers, whi ...
- HSBC Revamps Massive Airport Campaign
Marketing Daily, Tanya Gazdik - Monday, July 16, 2018
HSBC's customers are truly global and nothing represents that more clearly th ...
- JCDecaux Launches Programmatic Digital Outdoor Network
Around the Net In MAD London, Sean Hargrave - Friday, June 15, 2018
Mediatel reveals how JCDecaux has launched its own programmatic network to conne ...
- Smart License Plates Become Message Display Screens On The Move
Connected Thinking, Chuck Martin - Sunday, June 10, 2018
Love it or hate it, digital license plates are entering the marke ...
- Want To Reach Fitness Fans Outdoors? Head For East Croydon
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
Research agency Huq has been looking at the best outdoor spots f ...
- Younger TV Viewers Are Big Out-Of-Home TV Watchers
Television News Daily, Wayne Friedman - Thursday, May 24, 2018
Young viewers using new technology to get their media in different wa ...
- Memorial Day Opportunities Link Search With DOOH And Mobile
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 23, 2018
Data released this week suggests that online marketing and advertising campaigns shou ...
- Tom Kuntz's Bacardi Summer Ad Dances Across Digital
Digital News Daily, Laurie Sullivan - Monday, May 14, 2018
Laila Mignoni, director of creative excellence, Bacardi, believes the brand inspires moveme ...
- McDonald's Runs Outdoor Weather Service With Met Office
Around the Net In MAD London, Sean Hargrave - Tuesday, April 24, 2018
McDonald's has teamed up with the Met Office in a digital outdo ...
- Outdoor's Multibillion-Dollar Opportunity: Hint, It's A 'Digital' Advertising One
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
In a report on the rapid innovation and evolution of the digit ...
- Small Business Local Ad Dollars Move From Facebook To YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 22, 2018
Borrell Associates expects total local advertising budgets to rise 5.8% vs. la ...
- Data Turns REI's #OptOutside Social Cause Into Successful Online, Offline Campaign
Digital News Daily, Laurie Sullivan - Tuesday, March 13, 2018
REI has created a campaign to secure its relationships with loyal custome ...
- Two In Three Millennials Find Digital Outdoor 'Engaging'
Around the Net In MAD London, Sean Hargrave - Thursday, March 8, 2018
Digital outdoor can rejoice, according to research covered in MediaTel millennials absolute ...
- The Data Revolution Is Changing OOH
MediaDailyNews, Ken Sahlin - Friday, March 2, 2018
Marketers are moving away from thinking about channels and more about t ...
- Intel's 300-Drone Light Show Closes The Olympics
Connected Thinking, Chuck Martin - Sunday, February 25, 2018
While Amazon and others explore using drones for deliveries, Intel continues ...
- Hacker Tracker Outdoor Campaign Launched By Hiscox
Around the Net In MAD London, Sean Hargrave - Tuesday, February 20, 2018
Insurance firm Hiscox has launched a digital outdoor campaign that will reve ...
- Vector Media Acquires Direct Media USA, Focusing On Creative Storytelling
Digital News Daily, Laurie Sullivan - Monday, February 5, 2018
Vector Media, a media company specializing in large-format transit advertising, on Mond ...