- Smart License Plates Become Message Display Screens On The Move
Connected Thinking, Chuck Martin - Sunday, June 10, 2018
Love it or hate it, digital license plates are entering the marke ...
- Want To Reach Fitness Fans Outdoors? Head For East Croydon
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
Research agency Huq has been looking at the best outdoor spots f ...
- Younger TV Viewers Are Big Out-Of-Home TV Watchers
Television News Daily, Wayne Friedman - Thursday, May 24, 2018
Young viewers using new technology to get their media in different wa ...
- Memorial Day Opportunities Link Search With DOOH And Mobile
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 23, 2018
Data released this week suggests that online marketing and advertising campaigns shou ...
- Tom Kuntz's Bacardi Summer Ad Dances Across Digital
Digital News Daily, Laurie Sullivan - Monday, May 14, 2018
Laila Mignoni, director of creative excellence, Bacardi, believes the brand inspires moveme ...
- McDonald's Runs Outdoor Weather Service With Met Office
Around the Net In MAD London, Sean Hargrave - Tuesday, April 24, 2018
McDonald's has teamed up with the Met Office in a digital outdo ...
- Outdoor's Multibillion-Dollar Opportunity: Hint, It's A 'Digital' Advertising One
Research Intelligencer, Joe Mandese - Wednesday, April 18, 2018
In a report on the rapid innovation and evolution of the digit ...
- Small Business Local Ad Dollars Move From Facebook To YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 22, 2018
Borrell Associates expects total local advertising budgets to rise 5.8% vs. la ...
- Data Turns REI's #OptOutside Social Cause Into Successful Online, Offline Campaign
Digital News Daily, Laurie Sullivan - Tuesday, March 13, 2018
REI has created a campaign to secure its relationships with loyal custome ...
- Two In Three Millennials Find Digital Outdoor 'Engaging'
Around the Net In MAD London, Sean Hargrave - Thursday, March 8, 2018
Digital outdoor can rejoice, according to research covered in MediaTel millennials absolute ...
- The Data Revolution Is Changing OOH
MediaDailyNews, Ken Sahlin - Friday, March 2, 2018
Marketers are moving away from thinking about channels and more about t ...
- Intel's 300-Drone Light Show Closes The Olympics
Connected Thinking, Chuck Martin - Sunday, February 25, 2018
While Amazon and others explore using drones for deliveries, Intel continues ...
- Hacker Tracker Outdoor Campaign Launched By Hiscox
Around the Net In MAD London, Sean Hargrave - Tuesday, February 20, 2018
Insurance firm Hiscox has launched a digital outdoor campaign that will reve ...
- Vector Media Acquires Direct Media USA, Focusing On Creative Storytelling
Digital News Daily, Laurie Sullivan - Monday, February 5, 2018
Vector Media, a media company specializing in large-format transit advertising, on Mond ...
- OOH Digital Video Has Bright Future
MediaDailyNews, Brad Adgate - Thursday, February 1, 2018
In a media environment with some questionable content, consumers avoiding ads, audien ...
- IAB Releases DOOH Metrics Glossary
MediaDailyNews, Laurie Sullivan - Thursday, January 18, 2018
Making it easier for agencies and brands to evaluate, plan, and b ...
- Clear Channel Outdoor Unveils 'Behavioral' Ad Network
MAD, Larissa Faw - Tuesday, January 16, 2018
Looking to incorporate behavioral analysis from mobile data with out-of-home advertising, Cle ...
- Group M Launches Automated Digital Outdoor Buying With Innocent Drinks
Around the Net In MAD London, Sean Hargrave - Tuesday, January 9, 2018
Group M has launched the country's first automated trading platform for digit ...
- Elizabeth Line Seeks Advertising Partners
Around the Net In MAD London, Sean Hargrave - Tuesday, December 12, 2017
The Elizabeth Line, formerly known as Crossrail, opens in a year's ti ...
- Vistar Media Launches Private Marketplace Deals For DOOH
Digital News Daily, Laurie Sullivan - Wednesday, November 1, 2017
Vistar Media, looking to secure its place in digital out-of-home media, sign ...
- Piccadilly Circus Back Up And Running In Ultra HD
Around the Net In MAD London, Sean Hargrave - Friday, October 27, 2017
The big screen lights are back on at Piccadilly Circus after renovati ...
- EBay Signs Up For Reopening Piccadilly Lights
Around the Net In MAD London, Sean Hargrave - Monday, October 23, 2017
eBay has become the sixth and final brand to fill the rost ...
- Clear Channel Outdoor Lands At Sea-Tac
MAD, Larissa Faw - Friday, October 13, 2017
Port of Seattle is entering into a 10-year agreement with Clear Chann ...
- JC Decaux Commits To Digital Outdoor Charter
Around the Net In MAD London, Sean Hargrave - Thursday, October 5, 2017
JC Decaux has launched a charter for digital outdoor, which now represen ...
- L'Oreal To Advertise At Relaunched Piccadilly Lights Site
Around the Net In MAD London, Sean Hargrave - Monday, October 2, 2017
L'Oreal has been announced as the fourth brand to be advertising ...
- Havas Media Imports Its Global OOH Unit To The U.S.
MAD, Larissa Faw - Wednesday, September 20, 2017
Havas Media has unveiled its out-of-home division Adcity in the U.S., followi ...
- Virgin Trains Reveals Travel Times In Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Monday, September 11, 2017
Virgin Trains is using digital out-of-home technology to display the time ...
- Gloss Media To Serve Ads Programmatically Using SpotX Platform
Digital News Daily, Philip Rosenstein - Tuesday, August 15, 2017
Gloss Media, a digital out-of-home publisher that targets affluent female shoppers ...
- Westfield Opens Century City, New Digital Network Too
MediaDailyNews, Joe Mandese - Friday, August 11, 2017
Concurrent with the opening of its new mall in Century City, C ...
- Digital Outdoor And Mobile -- The New Superhero Duo?
London Blog, Sean Hargrave - Friday, July 28, 2017
Outdoor billboards serving mobile ads to relevant, opted-in passersby sounds like ju ...