- Factual Launches Location-Based Measurement Intelligence Solution
Digital News Daily, Alex Weprin - Friday, April 19, 2019
The company is trying to connect ads that consumers see through programmat ...
- Renault Covers Up Emissions Expletives In Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, April 9, 2019
Renault has launched a humorous digital outdoor campaign in which it clea ...
- Magna: Search Expected To Grow 13% In 2019
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 5, 2019
Digital ad sales in 2019 will grow about 12% to $124 billi ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSP
Digital News Daily, Laurie Sullivan - Thursday, April 4, 2019
Verizon Media today announced the launch of digital-out-of-home ad inventory available throu ...
- NYC Sues Ballyhoo Media Over Floating Digital Billboards
MediaDailyNews, Fern Siegel - Thursday, March 28, 2019
Mayor de Blasio says Ballyhoo Media's LED billboards, which travel on ...
- Dell Technologies Brings Back 'Let's Make It Real' Campaign With A Twist
Digital News Daily, Laurie Sullivan - Wednesday, March 27, 2019
Dell and Y&R tied the campaign this time to virtual reality ...
- Digital OOH Trade Groups Consolidate 'Best Practices'
MediaDailyNews, Joe Mandese - Tuesday, March 26, 2019
A consortium of five trade organizations -- the Digital Place-Based Advertising Associatio ...
- Data Verification Company Picks Havas Industry Veteran For Americas President
Digital News Daily, Laurie Sullivan - Thursday, March 21, 2019
Warren Zenna, an industry veteran and former head of mobile for Hava ...
- OOH Could Double Share Of Marketing Spend By 2025
Marketing Daily, Steve Olenski - Tuesday, March 19, 2019
OOH isn't just for billboards anymore. It's how brands interact with consume ...
- AI, Camera Module Tracks Customer Reaction To DOOH Advertising
Digital News Daily, Laurie Sullivan - Friday, March 8, 2019
The technology determines the elements of an ad that grab the mo ...
- Creating New OOH Standard Measurement: Q&A With Geopath's Kym Frank
Digital News Daily, Charlene Weisler - Wednesday, February 27, 2019
Talking with Kim Frank, who's charged with leading the move to advan ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TV
MediaDailyNews, Laurie Sullivan - Friday, February 15, 2019
NYIAX, a firm that supports software to facilitate the sale and tra ...
- Data Finds Link Between Local Search, DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 11, 2019
I am seeing more connections between digital-out-of-home interactive screens and search engi ...
- Octopus Takes Interactive Ads Into Lyft, Uber
Digital News Daily, Laurie Sullivan - Tuesday, January 29, 2019
Play Octopus on Tuesday announced that it has made its Octopus platfo ...
- LDN Drive Digital Outdoor Network Launches
Around the Net In MAD London, Sean Hargrave - Tuesday, January 29, 2019
JCDecaux has unveiled its LDN Drive network of 68 large digital outdo ...
- GDPR Did Not Hold Back The Digital Marketing Tide
London Blog, Sean Hargrave - Tuesday, January 29, 2019
It was supposed to boost traditional above-the-line channels, but AA/Warc figures sh ...
- O'Keeffe's Creates Weather-triggered Media Plan
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
With a slashed media budget for the key season - 22% small ...
- Cheetos Debuts 'Dumbest Use Of Smartest Tech'
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It wanted to give Cheetos Vision a launch worthy of any ho ...
- UFC Moves Fight From Vegas To LA, Resells Tickets In Days Using Programmatic DOOH
Digital News Daily, Laurie Sullivan - Friday, January 18, 2019
A programmatic digital-out-of-home campaign sold out a rescheduled UFC fight at t ...
- TfL Credits Outdoor Success To Digital Screens
Around the Net In MAD London, Sean Hargrave - Friday, January 18, 2019
TfL has told "The Drum" it believes new digital screens are ...
- Adobe To Make DOOH Perform -- Is There A Place For Search?
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 15, 2019
Adobe is working with telecom brands to determine when someone with ...
- Tube Escalator Screens Stretched To 42"
Around the Net In MAD London, Sean Hargrave - Friday, January 11, 2019
Google, O2, Disney and Netflix are among the first advertisers to u ...
- Apple's CES OOH Message Makes Privacy Clear
Digital News Daily, Laurie Sullivan - Monday, January 7, 2019
The message on the side of the Vegas building makes a pl ...
- 'Omni' Channel Picks Up One More: Out-of-Home
RTBlog, Joe Mandese - Monday, January 7, 2019
This week, the ad industry will take a major step toward so-call ...
- Search And Digital Out-Of-Home Could Become The Next Duo
Performance Marketing Insider, Laurie Sullivan - Thursday, December 27, 2018
I've always wondered about the integration of search and digital out-of-home ...
- Amobee Takes Audience Buying To DOOH Programmatic
Data & Programmatic Insider, Laurie Sullivan - Monday, December 24, 2018
Amobee recently announced a partnership with Place Exchange to launch one ...
- Firefly Creates Smart Display Ad Platform For Ride Share Businesses
Digital News Daily, Laurie Sullivan - Thursday, December 6, 2018
Firefly on Thursday began rolling out an ad network intended to boo ...
- MediaMath Launches Blockchain-Backed Guaranteed Viewable Market
Digital News Daily, Alex Weprin - Tuesday, October 30, 2018
The platform, which was released in beta on Tuesday, will incorporate blockcha ...
- IAB Releases DOOH And Mobile Case Studies To Prove Lift And Recall
Digital News Daily, Laurie Sullivan - Wednesday, October 31, 2018
The case studies illustrate the ways marketers can drive growth, lift, reca ...
- 'Video Everywhere' Preview Roundtable
MediaDailyNews, Joe Mandese - Tuesday, October 23, 2018
On the eve of the DPAA's annual "Video Everywhere" summit, MediaPost he ...