Tag results for "digital-out-of-home"
- NYC Effort Discourages Opioid MisuseThe campaign features a man trapped in a prescription bottle with t ...
- Why Is So Much DOOH So 'Un-Digital'?For a channel that promises so much, why does DOOH deliver ...
- Juniper: Digital Advertising To Hit $520B By 2023; Amazon To Grab 8%Amazon's share was just 3% in 2018. Google's share is forecast ...
- Media Planners: Programmatic, Attribution, Mobile Transforming Digital OOH MediaData and technology are fueling demand for digital out-of-home media, making ...
- 2 In 3 Brits See A Digital OOH Screen Every WeekThe rollout of digital screens means two in three British consumers wi ...
- Tremor Video DSP Adds Inventory From Outstream Video, DOOHThe company is betting these new formats, alongside existing inventory, will enhan ...
- TfL To Use Wi-Fi To Understand Footfall BetterTfL will use de-personalised wi-fi tracking at underground stations which offer connectivi ...
- Tying Attribution To OOH Sampling: Vengo Labs' Marci WeislerVengo's technology "bridges the gap between digital and real world experiences ...
- Make TfL Outdoor All About Fitness, Exterion UrgesExterion Media is calling on advertisers to take advantage of the b ...
- Partnership Improves Media Planning, Foot Traffic Measurement For DOOH, OOH CampaignsLocation-based company Ubimo is partnering with Kinetic U.S., a digital out-of-home advertisi ...
- Why OOH Is Effective In Reaching Millennials And Gen ZOutdoor ads have a steadfast, evergreen quality that appeals to most young ...
- Clear Channel Launches New European DivisionClear Channel International has created a new European division and appointed Just ...
- Consumer Attention Metrics Now Used To Optimize CampaignsParsec Media is measuring consumer attention and other metrics in real-time, highlighti ...
- Factual Launches Location-Based Measurement Intelligence SolutionThe company is trying to connect ads that consumers see through programmat ...
- Renault Covers Up Emissions Expletives In Digital Outdoor CampaignRenault has launched a humorous digital outdoor campaign in which it clea ...
- Magna: Search Expected To Grow 13% In 2019Digital ad sales in 2019 will grow about 12% to $124 billi ...
- Verizon Media Releases DOOH Inventory For Its Omnichannel DSPVerizon Media today announced the launch of digital-out-of-home ad inventory available throu ...
- NYC Sues Ballyhoo Media Over Floating Digital BillboardsMayor de Blasio says Ballyhoo Media's LED billboards, which travel on ...
- Dell Technologies Brings Back 'Let's Make It Real' Campaign With A TwistDell and Y&R tied the campaign this time to virtual reality ...
- Digital OOH Trade Groups Consolidate 'Best Practices'A consortium of five trade organizations -- the Digital Place-Based Advertising Associatio ...
- Data Verification Company Picks Havas Industry Veteran For Americas PresidentWarren Zenna, an industry veteran and former head of mobile for Hava ...
- OOH Could Double Share Of Marketing Spend By 2025OOH isn't just for billboards anymore. It's how brands interact with consume ...
- AI, Camera Module Tracks Customer Reaction To DOOH AdvertisingThe technology determines the elements of an ad that grab the mo ...
- Creating New OOH Standard Measurement: Q&A With Geopath's Kym FrankTalking with Kim Frank, who's charged with leading the move to advan ...
- NYIAX To Take Blockchain-Enabling Technology To OOH, OTT, Linear TVNYIAX, a firm that supports software to facilitate the sale and tra ...
- Data Finds Link Between Local Search, DOOHI am seeing more connections between digital-out-of-home interactive screens and search engi ...
- Octopus Takes Interactive Ads Into Lyft, UberPlay Octopus on Tuesday announced that it has made its Octopus platfo ...
- LDN Drive Digital Outdoor Network LaunchesJCDecaux has unveiled its LDN Drive network of 68 large digital outdo ...
- GDPR Did Not Hold Back The Digital Marketing TideIt was supposed to boost traditional above-the-line channels, but AA/Warc figures sh ...
- O'Keeffe's Creates Weather-triggered Media PlanWith a slashed media budget for the key season - 22% small ...
