- Lyft, Uber Cars Offer Traveling DOOH Billboards
Digital News Daily, Laurie Sullivan - Tuesday, February 25, 2020
The trial kicks off in Atlanta, Dallas, and Phoenix with the potenti ...
- Verizon Media Teams With VIOOH To Reach Digital OOH Screens In 60 Cities Worldwide
Publishers Daily, Melynda Fuller - Tuesday, February 18, 2020
Campaigns launched through the new partnership will appear in high-trafficked areas, su ...
- Verizon Media And VIOOH Partner On JC Decaux Outdoor Inventory
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
Verizon Media and VIOOH have partnered to allow JC Decaux's out-of-home invento ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wra ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Branded Cities Taps Kronengold As Chief Brand Officer, Expands Beyond OOH
MediaDailyNews, Fern Siegel - Monday, January 27, 2020
Vivian Kronengold is charged with repositioning the digital OOH signage company ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ...
- Media All Star: Nicolas Bidon
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
When Nicolas Bidon took the helm of Xaxis a couple of yea ...
- Clear Channel Wins Digital Outdoor Brief For Hammerson
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
Shopping mall owner Hammerson has appointed Clear Channel to run its netwo ...
- Adsquare Launches Outdoor Programmatic Service
Around the Net In MAD London, Sean Hargrave - Tuesday, December 17, 2019
Digital out-of-home will become more programmatic as Adsquare announces that JCDecaux, Postersco ...
- Verizon Media Streamlines DOOH Ad Solutions With New Offering
Publishers Daily, Melynda Fuller - Thursday, December 12, 2019
The resulting end-to-end content management and advertising stack is intended to boo ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-stream ...
- Programmatic DOOH Takes Hold In Japan As Olympics Approach
Digital News Daily, Karlene Lukovitz - Thursday, December 5, 2019
New Dentsu, NTT Docomo joint venture Live Board, with a marketplace power ...
- Vitamin Shoppe Adds Data-Driven, In-Store Sampling
Connected Thinking, Chuck Martin - Monday, December 2, 2019
Rather than samples being blindly handed to passersby, data about who ...
- Coca-Cola Plans Biggest Ever 'Holidays Are Coming' Campaign In London
Around the Net In MAD London, Sean Hargrave - Thursday, November 21, 2019
Coca-Cola is planning its biggest ever "holidays are coming" campaign with takeove ...
- Technology Powers OOH Growth For 2020
Marketing Daily, Irina Zeltser - Sunday, November 17, 2019
DOOH offers dynamic creative capabilities, allowing brands to change messaging based ...
- JCDecaux Expands Giants Screen Network Beyond London
Around the Net In MAD London, Sean Hargrave - Thursday, November 7, 2019
JCDecaux is expanding its large digital screen network outside of London ...
- Under Armour Steps Up Performance Marketing Efforts As Founder Steps Down
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
Under Armour reported better-than-expected earnings Monday, but the company is spiraling throu ...
- Sorrell: Digital Makes Outdoor More Transparent, Attractive
MediaDailyNews, Joe Mandese - Wednesday, October 16, 2019
The out-of-home media industry has overcome some questionable perceptions on Madison Aven ...
- Vibenomics, SafeGraph Partnership Adds Music, Location Targeting To DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, October 14, 2019
Vibenomics recently unveiled a newly formed Audio Out-Of-Home ad marketplace. This wee ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketi ...
- OOH Data Partnership Finds New Ways To Connect Online, Offline Campaigns
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2019
Partnership helps marketers that buy media on digital billboards throughout the count ...
- Why SVOD + The Big 3 Will Benefit DOOH
RTBlog, Joe Mandese - Monday, September 23, 2019
The migration of viewers from linear TV to online video has so ...
- Qantas Airways' Reliance On Contextual Relevancy Pays Off
The MediaPost Cases, Nina Lentini - Monday, September 23, 2019
For example, messages about its onboard comfort and amenities across uncomfortable trans ...
- Out-Of-Home Ad Forecast Sees Sharp Gain In 2020
MediaDailyNews, Wayne Friedman - Thursday, September 12, 2019
PQ Media says growth will ramp up in 2020 and the yea ...
- Jack Link's Beefs Up Media Buys; Awareness Jumps
The MediaPost Cases, Nina Lentini - Wednesday, August 28, 2019
CMO Tom Dixon noted at MediaPost's Brand Insider Summit: "We had l ...
- Out-Of Home Advertising Grows Nearly 8% In Q2, Digital Soars
MediaDailyNews, Wayne Friedman - Wednesday, August 21, 2019
This is the best quarterly growth since 2007, according to the O ...
- ITV And Ocean Digital Agree To Cover Rugby World Cup On Outdoor Screens
Around the Net In MAD London, Sean Hargrave - Monday, August 19, 2019
ITV and Ocean Digital has signed an agreement to allow the digit ...
- Tubi Takes On The Big Guys With Cheeky Urban Campaign
Video Insider, Karlene Lukovitz - Tuesday, August 6, 2019
Billboards in four major markets encourage viewers to "cheat" on paid Netfl ...
- OOH Firm Talon Broadens U.S. Footprint with Grand Visual Acquisition
Mediapsssst, Richard Whitman - Thursday, July 11, 2019
The deal, which follows the purchase of a San Diego OOH sh ...