- IAB Europe Releases Guide to Programmatic Out-of-Home Advertising
Around the Net in Search Marketing, Laurie Sullivan - Friday, November 13, 2020
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- OAAA Launches Working Group, Sets Standards For Real-Time Bidding
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2020
The OAAA this week will launch its OpenRTB Working Group, representing med ...
- Flexibility Cited As Key Attribute To Programmatic OOH
MAD, Larissa Faw - Wednesday, October 14, 2020
Programmatic OOH is a relatively new revenue for digital OOH. New resear ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome Health
MediaDailyNews, Joe Mandese - Tuesday, October 13, 2020
Place-based video ad network operator Screenvision continues to expand into locations a ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are Declining
Data & Programmatic Insider, Laurie Sullivan - Monday, October 5, 2020
IAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Political Advertisers Turn To No-Skip DOOH To Reach Voters
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 30, 2020
Consumers are traveling, but mostly by RVs and cars. RVs have se ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed Venture
RTBlog, Joe Mandese - Monday, August 31, 2020
Facebook is sponsoring a new public service campaign designed to promote i ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2020
U.S. programmatic digital out-of-home advertising spend will more than double in 20 ...
- Looking To Reach Commuters? Foursquare Data Shows It's Time
Performance Marketing Insider, Laurie Sullivan - Thursday, July 9, 2020
Although public transportation remains down from last year's highs, in certain geograph ...
- Verizon Media Expands DOOH Advertising With Cooler Screens
MediaDailyNews, Sara Guaglione - Monday, June 29, 2020
Cooler Screens developed an in-store digital merchandising and media platform - cool ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach Consumers
Performance Marketing Insider, Laurie Sullivan - Monday, June 22, 2020
Brands have a unique opportunity this summer to reach the millions ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 27, 2020
"Brands need to have a balance, but we see campaigns today skew ...
- Performance Marketing, Advertising Blazes New Trails In Search, Digital
Performance Marketing Insider, Laurie Sullivan - Friday, May 15, 2020
Welcome to the first edition of "Search & Performance Marketing Daily." Whi ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protecti ...
- The Queen's Speech To Be Splashed Across Piccadilly Lights
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2020
The Queen's morale-boosting speech to the nation on COVID-19 is being splash ...
- 'We Deliver' -- Advertisers Change Messages On OOH
MediaDailyNews, Ken Klein - Friday, March 27, 2020
There's a new adjective in advertising: "contactless." Advertisers -- big brands a ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH Shutdown
MediaDailyNews, Laurie Sullivan - Wednesday, March 25, 2020
COVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casin ...
- Lyft, Uber Cars Offer Traveling DOOH Billboards
Digital News Daily, Laurie Sullivan - Tuesday, February 25, 2020
The trial kicks off in Atlanta, Dallas, and Phoenix with the potenti ...
- Verizon Media Teams With VIOOH To Reach Digital OOH Screens In 60 Cities Worldwide
Publishers Daily, Melynda Fuller - Tuesday, February 18, 2020
Campaigns launched through the new partnership will appear in high-trafficked areas, su ...
- Verizon Media And VIOOH Partner On JC Decaux Outdoor Inventory
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
Verizon Media and VIOOH have partnered to allow JC Decaux's out-of-home invento ...
- Cars Wrapped In Ads Leverage Location Tracking
Connected Thinking, Chuck Martin - Friday, February 14, 2020
Nickelytics signs up drivers of ride-hailing companies like Uber and Lyft, wra ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOH
Data & Programmatic Insider, Laurie Sullivan - Monday, February 3, 2020
Vistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Branded Cities Taps Kronengold As Chief Brand Officer, Expands Beyond OOH
MediaDailyNews, Fern Siegel - Monday, January 27, 2020
Vivian Kronengold is charged with repositioning the digital OOH signage company ...
- Dentsu Aegis Forecasts 3.9% Global Growth This Year, 3.3% Next
MAD, Steve McClellan - Wednesday, January 22, 2020
The predicted 2020 growth will translate to an additional $23.3 billion ...
- Media All Star: Nicolas Bidon
MediaPost All Stars, Joe Mandese - Thursday, January 16, 2020
When Nicolas Bidon took the helm of Xaxis a couple of yea ...
- Clear Channel Wins Digital Outdoor Brief For Hammerson
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
Shopping mall owner Hammerson has appointed Clear Channel to run its netwo ...
- Adsquare Launches Outdoor Programmatic Service
Around the Net In MAD London, Sean Hargrave - Tuesday, December 17, 2019
Digital out-of-home will become more programmatic as Adsquare announces that JCDecaux, Postersco ...
- Verizon Media Streamlines DOOH Ad Solutions With New Offering
Publishers Daily, Melynda Fuller - Thursday, December 12, 2019
The resulting end-to-end content management and advertising stack is intended to boo ...