Tag results for "digital-out-of-home"
- Services, Social Justice, Budgets Issues Top The Most-Read ListCOVID-19 might have been the top keyword at 'MediaPost' in terms ...
- Out Of Home Advertising Is The Medium Of The FutureIn today's high-tech, mobile-driven world, the oldest form of out of ho ...
- Jack Myers Launches Ed-Tech Search Engine To Support Underserved B2B Media MarketThe industry-specific B2B search engine, MeetingPrep.com from MediaVillage, addresses the media industry ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top ChallengesCause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Amazon Reveals Zoox Robotaxi Monday -- Will It Move Into DOOH?The bi-directional taxi could position Amazon in the DOOH ad space, attachi ...
- Digital OOH Suppliers Standardize Ad Formats, VenuesIn an effort to remove some of the noise and friction ...
- At 896 Square Feet, Toronto's New Digital Superboard Is SuperbadAt 896 square feet, the new digital billboard installed by Pattison Outdo ...
- NYIAX Growth Skyrockets, Driven By OOH, Video Inventory PartnershipsNYIAX has forged partnerships with major holding companies to drive advertising ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network DealAnyone who has worked in or visited a WeWork facility likely ...
- German Automotive Engineer Brings DOOH Advertising Platform To U.S., Links To DigitalUZE Mobility, a mobile marketplace platform for OOH advertising, has debuted ...
- Budgets Shift Back To DOOH, Verizon Media Study Shows Reversal Of FortuneAdvertisers used more digital media on portable devices early in the COVID- ...
- IAB Europe Releases Guide to Programmatic Out-of-Home AdvertisingIAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examin ...
- OAAA Launches Working Group, Sets Standards For Real-Time BiddingThe OAAA this week will launch its OpenRTB Working Group, representing med ...
- Flexibility Cited As Key Attribute To Programmatic OOHProgrammatic OOH is a relatively new revenue for digital OOH. New resear ...
- Screenvision Continues Expansion Beyond Cinema, Strikes Deal With Medical Waiting Room Network Outcome HealthPlace-based video ad network operator Screenvision continues to expand into locations a ...
- IAB Europe Reveals Advertisers With Programmatic In-House Models Are DecliningIAB Europe's Programmatic Advertising Spend Research reveals that revenue from programmatic ...
- Political Advertisers Turn To No-Skip DOOH To Reach VotersConsumers are traveling, but mostly by RVs and cars. RVs have se ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or IdentifiersThe partnership expands IBM's data-targeting focus to combine weather, location and point-of-sa ...
- Small Business Everyday, Facebook Sponsors Campaign Using Google-Backed VentureFacebook is sponsoring a new public service campaign designed to promote i ...
- Why eMarketer Forecasts U.S. Programmatic DOOH To Reach Nearly $534 Million By 2022U.S. programmatic digital out-of-home advertising spend will more than double in 20 ...
- Looking To Reach Commuters? Foursquare Data Shows It's TimeAlthough public transportation remains down from last year's highs, in certain geograph ...
- Verizon Media Expands DOOH Advertising With Cooler ScreensCooler Screens developed an in-store digital merchandising and media platform - cool ...
- Drive-In Movie Theaters Give Brands New Opportunity To Reach ConsumersBrands have a unique opportunity this summer to reach the millions ...
- Kantar: Tips To Balance Performance, Brand-Building Media Buys"Brands need to have a balance, but we see campaigns today skew ...
- Performance Marketing, Advertising Blazes New Trails In Search, DigitalWelcome to the first edition of "Search & Performance Marketing Daily." Whi ...
- OOH Ad Companies Manufacture Protective Gear For Medical WorkersVector Media and its longtime partner Carisma have collaborated to build protecti ...
- The Queen's Speech To Be Splashed Across Piccadilly LightsThe Queen's morale-boosting speech to the nation on COVID-19 is being splash ...
- 'We Deliver' -- Advertisers Change Messages On OOHThere's a new adjective in advertising: "contactless." Advertisers -- big brands a ...
- Kre8 Takes Drastic Steps Adjusting To Media Buys Amidst DOOH ShutdownCOVID-19 shook the Las Vegas economy by forcing restaurants, bars, and casin ...
