- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Don't Treat Billboard Advertisers Like 'Second Class Citizens,' OAAA Tells Supreme Court
Digital News Daily, Wendy Davis - Friday, October 1, 2021
The trade group Out of Home Advertising Association of America is sidi ...
- Right-Wing Advocacy Group Urges Supreme Court To Nix Texas Billboard Restrictions
Digital News Daily, Wendy Davis - Tuesday, September 28, 2021
Americans for Prosperity argues that the ordinance should be struck down ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Texas Curbs On Billboards Violate First Amendment, Companies Tell Supreme Court
Digital News Daily, Wendy Davis - Wednesday, September 22, 2021
Two ad companies want to convert non-digital outdoor ads to digital on ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaig ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to suppo ...
- Outfront Media, Biden Administration, Others Urge Court To Reinstate Curbs On Digital Signs
Digital News Daily, Wendy Davis - Monday, August 23, 2021
"Outfront has a strong interest in preserving the historical and content-neutral mann ...
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
MediaDailyNews, Joe Mandese - Thursday, August 19, 2021
The new service covers both static and digital out-of-home ads, enables markete ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explic ...
- Texas City Urges Supreme Court To Reinstate Curbs On Digital Billboards
Digital News Daily, Wendy Davis - Friday, August 13, 2021
A local ordinance banning digital billboards in locations other than the advertiser ...
- GroupM, Hivestack Forge Alliance In Singapore
Mediapsssst, Richard Whitman - Tuesday, August 10, 2021
The deal enables clients of GroupM agencies Mindshare, MediaCom, Wavemaker, Essence, m/S ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data ...
- Alpha Foods Ribs Popeyes About Those Underperforming Roosters
QSR Insider, Sarah Mahoney - Tuesday, August 3, 2021
Alpha Foods is out to make the poultry skirmishes a little mo ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Chooz ...
- Zenith: Online Video To Lead 2021 Global Ad-Spend Growth, At +26%; Digital To Take 58% Share Of Total
Digital News Daily, Karlene Lukovitz - Monday, July 26, 2021
The forecast calls for online video growth and performance-led ecommerce advertising ...
- How To Tell When A New Media Is Worth Exploring
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 23, 2021
The video interview between Didit Co-Founder Kevin Lee and ad guru Dav ...
- You Don't Have to Be... JewBelong's Judaism Rebranding Project
Brand Insider Podcast, Steve Smith - Friday, July 23, 2021
Even a crusty, jaded critic of the advertising industry like me c ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture Backing
MediaDailyNews, Joe Mandese - Wednesday, July 21, 2021
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- How SEO Will Drive Holiday Marketing Success In 2021
Search & Performance Marketing Daily, Jim Yu - Tuesday, July 20, 2021
Consumer fears about in-store shopping and economic or employment concerns didn't ho ...
- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments acro ...
- Fortuitous Frenzy: Consumers Happy And Willing To Spend
Performance Marketing Insider, Laurie Sullivan - Thursday, July 8, 2021
Out-of-home advertising could see higher performance rates during the next few mont ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent f ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated Daily
MediaDailyNews, Joe Mandese - Wednesday, June 30, 2021
In a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- Supreme Court To Intervene In Battle Over Digital Billboards
Digital News Daily, Wendy Davis - Tuesday, June 29, 2021
The Supreme Court will consider whether a Texas city's restrictions on digit ...
- Cinema Ad Net Expands To College Campuses
MediaDailyNews, Joe Mandese - Tuesday, June 29, 2021
Cinema ad network National CineMedia continues its diversification outside of movie theater ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi Media
MAD, Steve McClellan - Friday, June 25, 2021
Curb Taxi is one of the nation's largest taxi ad platforms a ...
- GroupM Tracking Study Signals Boon For Out-of-Home Media
MediaDailyNews, Joe Mandese - Friday, June 18, 2021
In a change that could have profound implications for media planning a ...