Tag results for "digital-out-of-home"
- You Don't Have to Be... JewBelong's Judaism Rebranding ProjectEven a crusty, jaded critic of the advertising industry like me c ...
- Intersection Dissects Place Exchange: Digital OOH Platform Spun Off With New Venture BackingPlace Exchange, a SSP for selling digital out-of-home media programmatically, is spinni ...
- How SEO Will Drive Holiday Marketing Success In 2021Consumer fears about in-store shopping and economic or employment concerns didn't ho ...
- Omnichannel Strategies Still Baffle Many MarketersThere's a stark difference between consumer engagement and increased marketing investments acro ...
- Fortuitous Frenzy: Consumers Happy And Willing To SpendOut-of-home advertising could see higher performance rates during the next few mont ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train HallMadison Square Garden Entertainment has been named the exclusive sales agent f ...
- Bloomberg Teams With Volta For Digital Place-Based Pollution Scores, Updated DailyIn a content partnership representing the ultimate synergy, place-based digital ad-supported electr ...
- Supreme Court To Intervene In Battle Over Digital BillboardsThe Supreme Court will consider whether a Texas city's restrictions on digit ...
- Cinema Ad Net Expands To College CampusesCinema ad network National CineMedia continues its diversification outside of movie theater ...
- Google-Backed DOOH Company Firefly Acquires Curb Taxi MediaCurb Taxi is one of the nation's largest taxi ad platforms a ...
- GroupM Tracking Study Signals Boon For Out-of-Home MediaIn a change that could have profound implications for media planning a ...
- Data Shows People On The Move And What It Means For AdvertisingChanges in consumer behavior and attitude will drive shifts in media buyin ...
- Why Context Matters, Especially When It's Standing Right In Front Of YouIt may be too soon to proclaim that context is once aga ...
- Jeep Launches Charging Station TakeoverJeep is the first brand to make use of Volta's weather-based technolo ...
- Frank Resigns As Geopath President, 'Coup By Anna' CitedFollowing a series of unusually aggressive actions by what would be expect ...
- Verizon Media DOOH Self-Serve Ad Suite Bundles Planning, Measurement, OptimizationVerizon Media on Tuesday announced the launch of a self-service, full-funnel DO ...
- OAAA Buyer's Guide: It's The Video, StupidIn a major push to equate video ads in digital out-of-home venu ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New GuidelinesThe OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-establish ...
- OAAA Releases 'Industry-Wide' Media Mobile Measurement Standard For Digital OOH MediaThe Out-of-Home Advertising Association of America this morning released a comprehensive gui ...
- The Digitized Future Is HereAs new shopping formats are adopted at scale, marketers are asking wh ...
- Rapport Goes 'Live,' Makes Digital Out-of-Home Campaign Reporting Real-TimeOne of digital out-of-home media's biggest selling points is the real-time capabili ...
- Cinema Ad Net Screenvision Adds 1,000 Screens, Brings Theater Coverage To More Than 14,000Digital out-of-home video advertising network Screenvision Media this morning announced a flur ...
- OTT/CTV Grows: Pluto TV Forecast To Hit $1.1 Billion Ad Revenue In 2022For the ViacomCBS AVOD, this includes all digital ads -- on deskto ...
- Verizon Media Deal Expands Addressable DOOH Inventory Reach Across N.A.The partnership with OOH supply platform Place Exchange gives Verizon Media's D ...
- New Twist On OOH: Q&A With FrontRunner's Nathan ElliottFrontRunner's technology turns retailers' empty window fronts into street-level digital canvases f ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- LiterallyNational CineMedia is tapping into cash machines literally, in its latest diversificati ...
- DPAA Expands Board: Adds Digital Media, Programmatic ExpertsDPAA on Tuesday will announce that Ivan Markman, Verizon Media chief busine ...
- Advertisers Return To Taxi MediaAdvertising on Taxi cabs took a big hit at the start ...
- Redbox, Screenvision Strike Ad DealScreenvision Media will help Redbox sell national, regional and local advertising ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH CampaignHow do you stand out when launching your first retail store ...
