MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall

by Joe Mandese @mp_joemandese, July 6, 2021

Madison Square Garden Entertainment has been named the exclusive sales agent for the marketing, sponsorship and advertising opportunities at the new and expanded Moynihan Train Hall in New York City.

The hall, which is adjacent to Madison Square Garden, is the new transit hub space for a refurbished Pennsylvania Station.

The hall is the first property to be represented by MSG that is not connected to an MSG facility explicitly.

ViacomCBS' Showtime network has signed up as a charter sponsor for the new hall's advertising inventory, which includes:

* Free public Wi-Fi 6.

* A network of dozens of digital information displays throughout the facility.

* Four signature video screens over the main concourse combine for nearly 2500 square foot of cutting-edge, high-resolution LED display that are 14-feet high and 180-feet in length.

*Ambient and custom content targeting both daily commuters and long-distance travelers.

Other initial sponsors include: Kate Spade, Verizon, FX and The Wall Street Journal.

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