- Out-Of-Home Ads Offer Good Value For Consumer Response
Research Intelligencer, - Tuesday, May 17, 2022
OOH ads performed better than digital video, display, radio and print ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
MAD, Steve McClellan - Friday, May 13, 2022
Plans call for the showcasing of seven DOOH media owners that ha ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Why Marketers Are Misinformed About What Consumers Want
Performance Marketing Insider, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- Campaign Repositions Marmite Truffle As Upscale Item
MAD, Fern Siegel - Wednesday, May 11, 2022
adam&eveDDB just debuted an out-of-home campaign for Marmite's new posh spread: Marmi ...
- Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
GroupM has released findings of the Sightline Global Digital Out-of-Home survey ...
- Supreme Court Sides With Austin In Battle Over Digital Billboards
Digital News Daily, Wendy Davis - Thursday, April 21, 2022
An ordinance that distinguishes between digital billboards based on their location ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Sinclair says it will partner with USSI Global to offer "the nation ...
- Broadsign Selects John Dolan As VP, Global Head of Media Sales
People on the Move, Fern Siegel - Tuesday, April 12, 2022
Dolan will focus on the company's OOH demand-side platform, as well ...
- Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's High
MediaDailyNews, Joe Mandese - Monday, April 11, 2022
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald' ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
The majority of all advertising buys today are AI-enabled -- and th ...
- NYC Mayor Recruits LGBTQ-Friendly Floridians
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 4, 2022
New York Mayor Eric Adams has partnered with private companies to pla ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Trojena's Ecotourism Push Prominently Displayed In 3 Global Cities
MAD, Fern Siegel - Thursday, March 10, 2022
The campaign to introduce the future Trojena resort has debuted in N ...
- Spending On 'In-Real Life' Media Bucks Metaverse Hype
Research Intelligencer, - Thursday, February 24, 2022
More than half of marketing executives said they planned to either increa ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Performance Marketing Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- Rideshare Screens Network Joins PubMatic's Cross-Channel Offering
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
Octopus Interactive's ad network in Uber, Lyft vehicles is now be availab ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Advertisers Plan To Expand Digital Out-Of-Home Campaigns
Research Intelligencer, - Monday, December 13, 2021
Sellers of DOOH media need to help educate buyers about measurement a ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
Striking digital out-of-home signage and special branded "news boxes" of print editio ...
- Uber Digital Out-of-Home Inventory Now Available Via Vistar's Programmatic Exchange
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The uber OOH network features two-sided digital car-top screens on more th ...
- Supreme Court Weighs Austin Curbs On Billboards
Digital News Daily, Wendy Davis - Thursday, November 11, 2021
An Austin, Texas ordinance that only allows digital billboards on an advertiser ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo wi ...
- Lexus Ride-Sharing Activation Helps Target Younger Drivers
Marketing Daily, Tanya Gazdik - Wednesday, October 20, 2021
The activation played into Lexus' experimental philosophy to try new things, Lexu ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business revea ...