- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Beyond Performance - Next-Gen Brand Building
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
The all digital wireless carrier, Visible, developed a top to bottom approa ...
- T-Mobile Acquires Rideshare Ad Network Octopus Interactive
Search & Performance Insider, Laurie Sullivan - Monday, January 10, 2022
T-Mobile is expanding its ad and analytics group with the acquisition ...
- Rideshare Screens Network Joins PubMatic's Cross-Channel Offering
Digital News Daily, Karlene Lukovitz - Wednesday, December 15, 2021
Octopus Interactive's ad network in Uber, Lyft vehicles is now be availab ...
- Travel Site Leverages Data & Analytics in OOH Brand Campaign
The MediaPost Cases, Lisa Singer - Wednesday, December 15, 2021
How do you grow your brand in an extremely fragmented market? F ...
- Advertisers Plan To Expand Digital Out-Of-Home Campaigns
Research Intelligencer, - Monday, December 13, 2021
Sellers of DOOH media need to help educate buyers about measurement a ...
- Place Exchange, Edison Interactive Integrate To Reach 33,000 Connected Golf Cart Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 9, 2021
Edison Interactive today announced that Place Exchange, a supply-side platform for programmat ...
- Havas Starts Spreading The 'Good' News In New York, Other Markets, For Realtors
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
Striking digital out-of-home signage and special branded "news boxes" of print editio ...
- Uber Digital Out-of-Home Inventory Now Available Via Vistar's Programmatic Exchange
MediaDailyNews, Joe Mandese - Thursday, December 2, 2021
The uber OOH network features two-sided digital car-top screens on more th ...
- Supreme Court Weighs Austin Curbs On Billboards
Digital News Daily, Wendy Davis - Thursday, November 11, 2021
An Austin, Texas ordinance that only allows digital billboards on an advertiser ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo wi ...
- Lexus Ride-Sharing Activation Helps Target Younger Drivers
Marketing Daily, Tanya Gazdik - Wednesday, October 20, 2021
The activation played into Lexus' experimental philosophy to try new things, Lexu ...
- Amazon Quietly Transitions Name Of Ad Biz To 'Amazon Ads,' Follows Google And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 19, 2021
Amazon's first global, integrated ad campaign to promote its advertising business revea ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Don't Treat Billboard Advertisers Like 'Second Class Citizens,' OAAA Tells Supreme Court
Digital News Daily, Wendy Davis - Friday, October 1, 2021
The trade group Out of Home Advertising Association of America is sidi ...
- Right-Wing Advocacy Group Urges Supreme Court To Nix Texas Billboard Restrictions
Digital News Daily, Wendy Davis - Tuesday, September 28, 2021
Americans for Prosperity argues that the ordinance should be struck down ...
- How Cooler Screens Adapts Online Behavioral Ad-Targeting Techniques For Retail Stores
Data & Programmatic Insider, Laurie Sullivan - Monday, September 27, 2021
The technology leaves behind the cookieless world and privacy concerns to re ...
- Texas Curbs On Billboards Violate First Amendment, Companies Tell Supreme Court
Digital News Daily, Wendy Davis - Wednesday, September 22, 2021
Two ad companies want to convert non-digital outdoor ads to digital on ...
- Out-Of-Home's Pandemic Paradox: U.S. Time Spent Rose As Ad Spending Crashed
MediaDailyNews, Joe Mandese - Thursday, September 9, 2021
While time spent expanded 0.5% to 2.86 hours weekly, U.S. out-of-home ...
- OOH On Its Way Up, Place Exchange Data Shows, eMarketer Confirms
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 30, 2021
Out-of-home advertising took a beating in parts of 2020 due to t ...
- 'Got Milk?' Campaign Turns Into 'Never Doubt What You Love'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
The California Milk Processor Board, the entity behind the Got Milk? Campaig ...
- OAAA, IAB Tech Lab Partner To Align DOOH With OpenRTB
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
Two trade associations this week announced a collaborative task force to suppo ...
- Outfront Media, Biden Administration, Others Urge Court To Reinstate Curbs On Digital Signs
Digital News Daily, Wendy Davis - Monday, August 23, 2021
"Outfront has a strong interest in preserving the historical and content-neutral mann ...
- Catalina Solves Real-Time Attribution In Physical World, Measures Out-Of-Home Sales Lift
MediaDailyNews, Joe Mandese - Thursday, August 19, 2021
The new service covers both static and digital out-of-home ads, enables markete ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explic ...
- Texas City Urges Supreme Court To Reinstate Curbs On Digital Billboards
Digital News Daily, Wendy Davis - Friday, August 13, 2021
A local ordinance banning digital billboards in locations other than the advertiser ...
- GroupM, Hivestack Forge Alliance In Singapore
Mediapsssst, Richard Whitman - Tuesday, August 10, 2021
The deal enables clients of GroupM agencies Mindshare, MediaCom, Wavemaker, Essence, m/S ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data ...
- Alpha Foods Ribs Popeyes About Those Underperforming Roosters
QSR Insider, Sarah Mahoney - Tuesday, August 3, 2021
Alpha Foods is out to make the poultry skirmishes a little mo ...
- 2021 Mid-Year Digital Ad Data Shows Impact On Campaign Strategies
Data & Programmatic Insider, Laurie Sullivan - Monday, August 2, 2021
A mid-year digital ad trends report from self-service programmatic ad platform Chooz ...