Go Big and Go Weird: My/Mochi 360-Degree Mouth Mind Plan

  • March 29, 2023

When your dough-wrapped ice cream brand challenges traditional taste, texture and even color profiles, it takes an all-screen approach to change minds. My/Mochi's fun and weird "Melt Your Mind Mouth" campaign used some of the largest DOOH inventory in the US to show and tell the unique texture and emotional …

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