KISS Products is upping its profile with new out-of home work.
The ad agency EGC Group, is responsible for the creative.
The ad campaign promotes its latest product: Falscara At-Home Lash Extensions. A digital OOH display was prominent in Times Square and at subway entrances throughout Manhattan.
Digital billboards were also on display at the Santa Monica, California, shopping district in Los Angeles, where the public could view the beauty products in action.
The Manhattan subway and Santa Monica displays will remain until the first week in December. The Times Square ads ran from Nov. 7-13.
The work highlights strong sales growth for KISS Products, which report a 112% increase since 2021.
The EGC Group has also done work for Canon, Thomson Reuters and NYU Winthrop Hospital.