- Cinema Ad Network NCM To Be Measured By iSpot
MediaDailyNews, Wayne Friedman - Thursday, August 25, 2022
National CineMedia has struck an analytics and measurement deal with iSpot.tv th ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- New WOWNOW Platform Lets Advertisers Buy DOOH Billboards In Real Time
MAD, Fern Siegel - Friday, July 29, 2022
WOW's outdoor network, 20 digital billboards, is located around key spots ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Know What You Are Buying With Programmatic Out Of Home
MAD, Danielle Rind - Wednesday, July 6, 2022
Many advertisers have shifted most if not all of their display a ...
- Delta Airlines Brings 'Parallel Reality' To Detroit Airport Hub
Marketing Daily, Tanya Gazdik - Friday, July 1, 2022
The technology allows up to 100 travelers to see personalized flight informati ...
- Smartify Media Partners With Samsung, Helps SMBs Generate Ad Revenue From DOOH Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 9, 2022
The program allows businesses to gain incremental, recurring revenue from digital advertisin ...
- New Awards Celebrate Outstanding DOOH Campaigns
MAD, Steve McClellan - Wednesday, June 8, 2022
The DPAA is launching the DOOH-E Awards which will recognize excellence a ...
- Brands May Get A Charge Out Of This Catalina/Volta Deal - Dole Did
MediaDailyNews, Joe Mandese - Tuesday, June 7, 2022
Consumer shopping researcher Catalina and digital out-of-home ad network Volta have partner ...
- Yahoo And Hivestack Announce Global Programmatic DOOH Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 26, 2022
Yahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- OAAA Releases Digital Moving Out-of-Home Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2022
The OAAA today will release a method to capture mobile advertising I ...
- Why Retail Media Is Collapsing Funnels, Boosting Margins
RTBlog, Joe Mandese - Monday, May 23, 2022
If you had asked me what the hottest ad medium would ...
- Out-Of-Home Ads Offer Good Value For Consumer Response
Research Intelligencer, - Tuesday, May 17, 2022
OOH ads performed better than digital video, display, radio and print ...
- Yahoo Exclusively Supports Rollout Of Marriott Media Network To Help Brands Reach Travelers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 16, 2022
Marriott International on Monday announced the launch of an ad network th ...
- DPAA And Partners Unveil Plans For First Multinetwork DOOH Upfront
MAD, Steve McClellan - Friday, May 13, 2022
Plans call for the showcasing of seven DOOH media owners that ha ...
- IPG's Rapport Integrates With OOH DSP, Fuels Both Digital And Static Growth
MediaDailyNews, Joe Mandese - Monday, May 16, 2022
"It's not just scoring against digital units," says Rapport's Chris Olsen. " ...
- Why Marketers Are Misinformed About What Consumers Want
Search & Performance Insider, Laurie Sullivan - Monday, May 16, 2022
As U.S. workers settle back into a hybrid work model, two commut ...
- Campaign Repositions Marmite Truffle As Upscale Item
MAD, Fern Siegel - Wednesday, May 11, 2022
adam&eveDDB just debuted an out-of-home campaign for Marmite's new posh spread: Marmi ...
- Digital Out-of-Home Ad Role Changing, Media Drives Performance And Actions, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 9, 2022
GroupM has released findings of the Sightline Global Digital Out-of-Home survey ...
- Supreme Court Sides With Austin In Battle Over Digital Billboards
Digital News Daily, Wendy Davis - Thursday, April 21, 2022
An ordinance that distinguishes between digital billboards based on their location ...
- Just A Third Of Marketers Gain Insights Fast Enough To Make Decisions
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 20, 2022
Only 33% of marketers strongly agree they gain insights fast enough f ...
- Sinclair To Partner With USSI Global For Datacasting Test In Electric Vehicle-Charging Station Market
Television News Daily, Wayne Friedman - Thursday, April 14, 2022
Sinclair says it will partner with USSI Global to offer "the nation ...
- Broadsign Selects John Dolan As VP, Global Head of Media Sales
People on the Move, Fern Siegel - Tuesday, April 12, 2022
Dolan will focus on the company's OOH demand-side platform, as well ...
- Out-of-Home Ad Spending Rebounds In 2021, Remains 17% Below 2019's High
MediaDailyNews, Joe Mandese - Monday, April 11, 2022
Ranked in order, the top 10 OOH advertisers in 2021 were McDonald' ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
The majority of all advertising buys today are AI-enabled -- and th ...
- NYC Mayor Recruits LGBTQ-Friendly Floridians
Around the Net In Brand Marketing, Tanya Gazdik - Monday, April 4, 2022
New York Mayor Eric Adams has partnered with private companies to pla ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Trojena's Ecotourism Push Prominently Displayed In 3 Global Cities
MAD, Fern Siegel - Thursday, March 10, 2022
The campaign to introduce the future Trojena resort has debuted in N ...
- Spending On 'In-Real Life' Media Bucks Metaverse Hype
Research Intelligencer, - Thursday, February 24, 2022
More than half of marketing executives said they planned to either increa ...