• by Joe Mandese  @mp_joemandese, August 3, 2023

The crowds in New York City's Times Square got a kick out of a new digital video installation Wednesday showing off fast-growing running shoe brand Hoka's newest kicks, its Mach X running shoe.

The campaign, which was created by Brandtech Group's Jellyfish unit, utilizes two of Clear Channel Outdoor's 3D full-motion video billboards overlooking Times Square: one on the Edition Hotel adjacent to TKTS and Duffy Square and another new one facing the Duffy Square pedestrian plaza.

The campaign runs through August.

Run over and see it now. Or watch the video above.