In a new digital-out-of-home (DOOH) partnership,
“top” content from TikTok, along with ads, will be featured on more than 3,000 video screens on top of Redbox kiosks nationwide.
The new vehicle is available through ad
platform Crackle Connex, which, like Redbox, is part of Chicken Soup for the Soul Entertainment.
Redbox kiosks are in high-traffic locations collectively shopped by millions of
consumers, including grocery stores and discount retailers, according to Philippe Guelton, chief revenue officer of Crackle Connex.
"This partnership allows us to bring together the
power of our exceptional content with the high visibility of Redbox kiosk locations, creating an effective and fresh approach to advertising,” Dan Page, head of global distribution, new screens
at TikTok, said in the announcement.