Clear Channel Outdoor Americas and the USO (United Service Organizations) have partnered on a nationwide digital out-of-home campaign throughout November to enlist public support for service members during the holiday season.
The campaign includes more than 2,000 digital billboards in major markets and airports across the United States. It is a collaborative effort between the USO’s in-house team and its marketing agency, Orange Element.
It promotes support for the numerous USO programs, such as care packages, mobile USOs, call centers, entertainment, military spouse programs and Pathfinder Transitions, which offers professional development opportunities to service members and military spouses.
“Service members and their families face unique challenges, from leaving loved ones for months at a time and moving frequently to navigating the transition back into civilian life,” said J.D. Crouch II, CEO-president of the USO. He said the campaign will “ raise awareness of the sacrifices service members make and let Americans know how we can support them.”
More than 1.3 million active-duty service members are deployed around the world on various
assignments — from safeguarding the national interest to providing humanitarian aid. Thousands of U.S. military service members are currently in Eastern Europe to support NATO allies in
“Service members work tirelessly to protect our country, but their efforts aren’t always front and center for Americans to see,” said Scott Wells, CEO, Clear Channel Outdoor Holdings. “We are proud to partner with the USO to change that.”
Clear Channel Outdoor Holdings says it connects advertisers with millions of consumers every month across 500,000+ print and digital displays in 25 countries.