Out-Of-Home Ads Offer Good Value For Consumer Response

Out-of-home media are effective at driving a consumer response and offer good value compared with other kinds of advertising. That’s the conclusion from a study by the Out of Home Advertising Association of America (OAAA), an industry trade group, and media-measurement company Comscore.

About two out of five people (41%) …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications