COVID-19 might have been the top keyword at MediaPost in terms of coverage, but when it came to search and performance marketing, readers had a thirst for information about if and when digital budgets would increase in 2021.
That's in addition to concerns about services, bias in query results and social justice.
Microsoft headlined in three spots among the 10 most read articles. Google received attention, but didn’t appear in a most-read headline on MediaPost until No. 11. Then the search engine appeared four times between No. 11 and No. 20 of the top read articles in 2020.
Instacart garnered the most attention in May, when it launched a self-service ad platform, offering an alternative to Google and Amazon. It launched the self-service tool for promoted products in search results in its ad platform as demand for its services boomed during the pandemic.
Here are the top 10 most read MediaPost articles for 2020 pertaining to search and performance marketing running in Search & Performance Marketing Daily.
When it came to the Inside Performance opinion blog, Google ranked No. 1 with Google Finds Balance With Election Results, As Social Media Flounders. Oracle’s pending partner acquisition with TikTok came in at No. 2, as more people wanted to know whey Oracle, not Microsoft should buy TikTok.
Racial injustice continued as a topic of interest. No. 3 focused on why retailers might stop using the phrase “Black Friday” in their holiday ads.