One of digital out-of-home media's biggest selling points is the real-time capability of dynamically placing and updating the advertising it serves.
Now, thanks to a partnership with a digital advertising monitoring service, IPG Mediabrands' Rapport unit is making the accountability of its clients' campaigns real-time, too.
The new offering, dubbed "Rapport Live," initially is available to clients in the U.S., and will enable them to monitor and adjust for digital out-of-home campaign delivery in real-time to ensure delivery of their marketing goals while in-flight, not after the fact.
The "platform provides a layer of transparency to our reporting, whilst also streamlining the content delivery process, ensuring the successful delivery of our clients' digital out-of-home campaigns," Rapport U.S. President Chris Olsen said in a statement announcing the deal.
The platform, which is powered by real-time, digital out-of-home monitoring service UniLED, features a real-time dashboard enabling planners and clients to access campaign delivery data 24/7 on every screen and location covered.