WeWork Does What It Loves, Strikes Digital OOH Ad Network Deal

Anyone who has worked in or visited a WeWork facility likely is familiar with the digital signage that festoons its public areas with inspirational statements (see picture above hawking "Do What You Love"), various events, building housekeeping notes, and occasional advertising.

Beginning this month, they are being rolled up into digital advertising out-of-home video advertising network Lightbox as part of a managed service partnership with WeWork.

The deal adds 300 WeWork locations -- and more than 5,000 new screens -- into Lightbox's burgeoning network.

The deal follows Lightbox's recent acquisition by Mexican out-of-home tech leader Cattri.



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