Tag results for "advertising 2.0"
- YouTube Requires Creators To Label Synthetic ContentThe move comes weeks after adding SynthID watermarks for all creative asse ...
- Why TikTok's 'Self-Attribution' Model May Be The Next New Thing, Or NotThis week, TikTok introduced multiple features that should help advertisers better tra ...
- Merkle Expands Google Cloud Partnership Into AI PracticeMerkle and Google Cloud have expanded a long-time partnership in the U. ...
- Google Must Face Claims It Overcharged Pay-Per-Click Advertisers, Judge RulesGoogle isn't entitled to summary judgment in a long-running battle with ...
- New Tool Lets Consumers Reject Ad Targeting Tied To Phone NumbersThe ad industry self-regulatory group Digital Advertising Alliance is launching a to ...
- Google MSA New Transparency Policy Provides More Campaign DataGoogle plans to give advertisers more information on the ads they ser ...
- Therapy App Hit With Class-Action Privacy ComplaintOnline therapy app BetterHelp has been hit with a privacy lawsuit f ...
- Meta Fined $411M By European Data Protection Board For Behavioral AdsThe EDPB told Meta it must obtain opt-in consent from users f ...
- Publisher Settings For Google AdSense Data-Protection Law Coming In Jan. 2023Google will offer service-provider terms to supplement existing data-protection laws effective Ja ...
- FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season StartFanDuel spent $60.7 million in national TV advertising from Aug. 19-Oct. 1 ...
- TikTok Updates Its Policies To Further Restrict Political Ads, DonationsTikTok will require that all accounts belonging to a government politician ...
- Is Linear TV Dying? Perhaps Not Yet - Look At Retrans RevenueThe key may be still-strong NFL viewership. Guggenheim Securities analyst Michael Morr ...
- Sinclair's Bally Sports+ Streamer To Launch In SeptemberBally Sports+ will launch Sept. 26 for $19.99 a month, across a ...
- Warby Parker Sought 'Shortcut To Success,' Duped Online Shoppers, 1-800 Contacts ClaimsOnline eyewear retailer Warby Parker used the brand name "1-800 Contacts" ...
- Rising Ad Prices: What They Really Mean For BrandsCPC and CPM impressions in Q2 2021 fluctuated widely on most platform ...
- Apple Search Ads Expand To Mainland ChinaApple launched search ads in the U.S. about five years ago. Th ...
- Facebook Unveils Plan To Convince Apple Users To Allow TrackingFacebook plans to encourage iPhone and iPad users to allow online tracki ...
- Robinhood Records Rising National TV Ad SpendThe biggest-spending networks for Robinhood in the last 30 days are ESP ...
- WeWork Does What It Loves, Strikes Digital OOH Ad Network DealAnyone who has worked in or visited a WeWork facility likely ...
- Proposed CCPA Opt-Out Regulations Violate First Amendment, Ad Industry SaysNewly proposed California privacy regulations that aim to make it relatively ea ...
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising'Mediaocean, the leading processor of media buys and bill-paying on Madison Avenu ...
- Can Your Brand Afford NOT To Advertise?Naturally, all the authors who advocate for continued (or even more) spen ...
- Four Senators Press FTC To Probe TikTok Over Children's Privacy"As the ongoing public health crisis continues to catalyze children's increased te ...
- QR Code On TV Ad Leads To Movie Ticket PurchaseSuccess with the Internet of Things depends a lot on things worki ...
- 5 Days Of March Madness: Higher TV Ratings, Lower TV Ad SpendNielsen ratings are up 8% so far, averaging a household program 6 ...
- Adland Facing More CompetitionConsultancies are making a huge push on the agency M&A front. Deloit ...
- Google Launches Native Ad Format For AdSense, Some See A ConflictThe ad formats include in-feed, in-article and Matched content, Google's content recommendati ...
- 65% Of Connected Device Owners Open To IoT AdvertisingBrands and marketers may want to take a tip as to w ...
- Ezoic Creates Free Ad Revenue IndexEzoic has launched a free, publicly available digital ad revenue index th ...
- 'Calm Design' Recommended For Internet Of Things ExperiencesWhen designing experiences for the Internet of Things, one expert says mo ...
