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IAB Europe Releases Guide to Programmatic Out-of-Home Advertising

  • IAB, Friday, November 13, 2020 3:16 PM
IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examines the strengths and opportunities around digital OOH across Europe, sharing best practices around measurement and creativity. The guide was written by DOOH experts from Awarion, Nielsen, OMD, Displayce, IAB France and IAB Turkey, along with IAB Europe’s Programmatic Trading Committee.

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