IAB Europe on Friday released the Programmatic Out Of Home (OOH) Advertising Guide that examines the strengths and opportunities around digital OOH
across Europe, sharing best practices around measurement and creativity. The
- IAB, Friday, November 13, 2020 3:16 PM
guide was written by DOOH experts from Awarion, Nielsen, OMD, Displayce, IAB France and IAB Turkey,
along with IAB Europe’s Programmatic Trading Committee.
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