Verizon Media is expanding its digital out-of-home advertising footprint in a new partnership with Cooler Screens that brings digital ads to brick-and-mortar retail stores.
Cooler Screens developed an in-store digital merchandising and media platform — cooler doors outfitted with IoT-enabled digital screens — that can display retail ads.
“Advertisers want to be able to reach consumers not just whenever they show intent, but wherever, and on any screen,” stated Iván Markman, Chief Business Officer of Verizon Media. “Leveraging DOOH experiences in essential retail locations offers a powerful and unique opportunity to improve the consumer experience and connect with shoppers at point-of-sale.”
Verizon Media will be the exclusive ad platform for the Cooler Screens, offering inventory for the DOOH ads in top Walgreen store locations in the U.S., including Chicago, New York City, San Francisco and Seattle.
The companies say it has the potential to reach over 75 million shoppers monthly within a year.
“Our partnership with Verizon Media is accelerating the digital transformation and providing advertisers new paths to grow," stated Arsen Avakian, cofounder-CEO of Cooler Screens.
Verizon Business is powering the Cooler Screens platform through LTE connectivity and management services, including Internet of Things (IoT) condition-based monitoring, integrated service desk and field services support.
The Cooler Screens have wireless connectivity and can display the content inside the coolers as well as ads.
The partnership also means Cooler Screens and Verizon will work to explore additional ways to leverage 5G technology for other customer experiences.