Gloss Media, a digital out-of-home publisher that targets affluent female shoppers at more than 300 nail salons across the country, on Tuesday tapped SpotX's programmatic platform to serve digital in-store ads.
Gloss Media streams content from the likes of VH1, Refinery29, Popsugar and SheKnows on custom set-top boxes.
“This partnership with SpotX has allowed us to tap budgets previously reserved for connected TV and attract new advertiser segments without sacrificing our CPM," stated Perry Kirk Parkes, president, Gloss Media. "We’ve always done well in categories such as CPG and entertainment, but now we’re able to appeal to new industries, like automotive and telco...”
Gloss Media plans to increase its reach exponentially to over 3,000 salons over the next four years.