Around the Net

Clear Channel To Sell Digital Billboard Ads Programatically

Clear Channel Outdoor Americas is set to begin selling digital billboard ads programmatically, the Wall Street Journal reported. Clear Channel has tapped Rubicon Project as a partner and "plans to use the system to sell ad space on 1,000 of the digital billboard screens it owns across the U.S., including those located in some major airports," according to the report.  Clear Channel says the new programmatic offering will streamline the ad sales process, and will also help marketers better target ads to specific audiences. The company already offers clients audience research through Radar, a tool the company says "can help marketers identify the types of consumers who may view specific billboards."

Read the whole story at Wall Street Journal »

Next story loading loading..