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ITV Launches Interactive Outdoor Campaign For 'The Voice UK' Launch

  • Campaign, Wednesday, January 4, 2017 6:28 AM

ITV has launched an interactive outdoor campaign to promote this weekend's debut of The Voice U,K which features the show's judges spinning round to greet shopping centre visitors. The week-long campaign, created by ITV's media agency Goodstuff and Talon Outdoor, comprises digital screens featuring the singing talent show's four coaches, who spin around when shoppers are nearby.

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