Snickers launched a
digital out-of-home version of its new Super Bowl 50 ad, featuring a hungry Marilyn Monroe on the set of "The Seven Year Itch." The installation,
which was live in New York City, displayed an animated image of Monroe's skirt blowing as she stood atop a subway grate. Passersby that stare longer than appropriate are introduced to the hungry
version of Monroe, aka Willem Dafoe. "Keep staring. I might do a trick" or "You think this is easy? You try working in heels," are just some of the colorful lines uttered by a hangry
Monroe.
BBDO New York created the campaign.
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