- Google Finally Gets It
Programmatic Insider, Jeremy Ozen - Tuesday, November 25, 2014
During the Web Summit in early November, Google's global CMO, Lorraine Twohil ...
- NYC Plans Free WiFi Via Digital Kiosks Carrying Ads
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
In one of the more ambitious municipal digital access projects ever undertake ...
- Clear Channel Gets Huge Digital Billboard At Times Square
MediaDailyNews, Erik Sass - Monday, November 17, 2014
Just in case Times Square wasn't visually overwhelming enough before, Vornado Real ...
- Lamar Revenues Up, Boosted By Local, Digital Ad Spend
MediaDailyNews, Erik Sass - Monday, November 10, 2014
National outdoor advertiser Lamar Advertising Co.'s total revenues increased 4.3% from $3 ...
- TouchTunes, Thrillist Launch Cross-Platform Ad Partnership
MediaDailyNews, Larissa Faw - Friday, October 24, 2014
Thrillist Media Group (TMG), the men's digital media company, and TouchTunes, operat ...
- The 2 Worlds of Beacons
MobileShopTalk, Chuck Martin - Monday, October 27, 2014
So many beacons, so little time. It seems that almost every d ...
- British Gas To Promote Hive In Real-Time Digital Outdoor
Around the Net In MAD London, Sean Hargrave - Friday, October 10, 2014
British Gas is feeding real-time messages into outdoor ads to bolster t ...
- Over the Wall
Real MAD, Stan Mack - Monday, October 6, 2014
...
- Elevator Pitch Goes Mobile, Captivate Offers Cross-Platform Targeting
MediaDailyNews, Joe Mandese - Thursday, September 18, 2014
Captivate Network, the "in-office" video network known primarily for serving ads target ...
- Adspace Adds 9 Malls To Network
MediaDailyNews, Erik Sass - Monday, September 8, 2014
The country's largest digital place-based network in malls is getting even large ...
- Video Is Everywhere: Q&A With DPAA's Barry Frey
MediaDailyNews, Charlene Weisler - Wednesday, September 3, 2014
Barry Frey, president and CEO of the Digital Place-Based Advertising Association (DPAA ...
- Walkers Offers Crisps For Tweets
Around the Net In MAD London, Sean Hargrave - Tuesday, September 2, 2014
Walkers is asking customers to tweet to get their hands on ...
- Beacons: Coming to a Mannequin Near You
MobileShopTalk, Chuck Martin - Friday, August 15, 2014
Thanks to beacons, mannequins are becoming live, interactive shopping locations. As wi ...
- Gilbarco, VeriFone Team For At-Pump DOOH Network
MediaDailyNews, Erik Sass - Wednesday, August 13, 2014
Gilbarco Veeder-Root, the world's largest manufacturer of gas pumps and point-of-sale system ...
- Net-A-Porter Launches First Digital Out-Of-Home Campaign
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
Net-a-Porter will show sales from its site in real-time as the luxu ...
- Ocean Outdoor Buys Signature Outdoor
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
Ocean Outdoor has acquired Signature Outdoor, the market leader in premium large-form ...
- Global DOOH Forecast To Hit Nearly $10B In 2014
MediaDailyNews, Erik Sass - Monday, August 4, 2014
After several years of slower growth, growth in global digital out-of-home advertisi ...
- Digital Outdoor Helps Restore Growth To Out-of-Home
Around the Net In MAD London, Sean Hargrave - Friday, August 1, 2014
Outdoor has returned to growth in the second quarter of 2014, driv ...
- Crystal Light Unveils Interactive Posters That Play Music
MediaDailyNews, Erik Sass - Tuesday, July 29, 2014
It's a brave new world where printed posters can become interactive digit ...
- Kew Gardens Launches First Digital Outdoor Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, July 29, 2014
Kew Gardens has kicked off its first ever digital out-of-home (OOH) campai ...
- Outdoor Ad Tech Firm Targets Most Valuable Real Estate Of All: Madison Ave., Launches Agency To Compete With It
Real-Time Daily, Joe Mandese - Wednesday, July 16, 2014
In an effort to convince more advertisers to begin using technology ...
- LA County Looking To Replace Some Old Billboards With Digital
MAD LA, Laurie Sullivan - Thursday, July 3, 2014
The city council in Santa Clarita, Los Angeles County, has approved ...
- NEW! Audi Creates Digital World Cup Scoreboard Made From A8 Sedans
Out to Launch, Amy Corr - Tuesday, June 24, 2014
Pop Secret invents the MicroRave. Pantene tells women to stop apologizing. Let ...
- OAAA, 5 Top Museums Team For National 'Art Everywhere' OOH Display
MediaDailyNews, Fern Siegel - Friday, June 20, 2014
"Art Everywhere" is as good as its word. From August 4-14, ...
- TAB Unveils Spot Ratings For Digital Billboards
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Aud ...
- Fliphound Brings Manual Real-Time Bidding To DOOH
RTBlog, Tyler Loechner - Thursday, June 19, 2014
Automation and "real-time" marketing are seeping into every corner of the ...
- Silicon Roundabout Gets Digital Revamp With Audio
Around the Net In MAD London, Sean Hargrave - Monday, June 16, 2014
Silicon Roundabout is to get a digital-out-of-home makeover with four new lar ...
- ESPN Brings World Cup Scores To The Tube
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Transport for London (TfL) has partnered with ESPN to offer London commute ...
- NCM, AdSpace, Cinema Scene Join Forces
MediaDailyNews, Erik Sass - Monday, June 9, 2014
With so many movie theaters located in or near malls, cinema advertisi ...
- Las Vegas Taps Elite as Digital Outdoor Partner
MediaDailyNews, Erik Sass - Wednesday, June 4, 2014
The city of Las Vegas is entering into a public-private advertising partnersh ...