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Vauxhall Corsa Outdoor Advertising Driven By Weather Conditions

  • The Drum, Wednesday, February 18, 2015 6:39 AM

Vauxhall Corsa has launched a first-of-its-kind outdoor ad campaign which uses real-time weather data to deliver temperature specific ads. The ‘A-Z of Corsa’ campaign, planned by Posterscope and Carat, was designed to promote the new Corsa’s heating and will be viewable on over 500 digital screens nationwide in cities including London, Manchester, Birmingham and Glasgow. Whenever the temperature drops below 5°C, the creative will highlight the new Corsa’s heated windscreen, seats and steering wheel.

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