- OOH Expert Dylan Jones Launches Jones Digital Media
Around the Net In Media, Joan Voight - Monday, August 3, 2009
Dylan Jones, a former executive with Premier Retail Networks, has launched Jon ...
- Lamar Fights Cities, Towns to Keep Digital Billboards
Around the Net In Media, Joan Voight - Thursday, July 30, 2009
Lamar Advertising has brought its fight against municipal restrictions on digital billboar ...
- Starcom: Mobile Data Users Connecting To Ads In Other Media
Online Media Daily, Mark Walsh - Tuesday, July 28, 2009
Almost two-thirds of mobile content consumers use their handheld devices to a ...
- JiWire Gets Nielsen Data
Digital Outsider, Erik Sass - Thursday, July 23, 2009
Another digital out-of-home video network is augmenting its audience targeting capability wi ...
- Celeritas Buys Big Stake In ANC Sports
MediaDailyNews, David Goetzl - Monday, July 20, 2009
A fledgling investment firm has taken a majority stake in ANC Spor ...
- Sprint Goes To Movies, Loiters In Lobbies
Digital Outsider, Erik Sass - Friday, July 17, 2009
Sprint is mounting a multi-part cinema advertising campaign this summer, with wh ...
- Believe The Hyper: Looking Locally
Online Media Daily, Rob Gorrie - Monday, July 13, 2009
Relevance is the key to any successful customer strategy today, and loc ...
- IndoorDirect Catches MLB For BITE
MediaDailyNews, David Goetzl - Thursday, July 9, 2009
Indoor Direct will add content from Major League Baseball to its place-bas ...
- Digital OOH Players Add Mobile to the Mix
Around the Net In Media, Joan Voight - Tuesday, July 7, 2009
Several digital out-of-home ad networks, including Akoo, Danoo and Adcentricity, have add ...
- Digital Merger: Danoo and Ideacast; NCM Takes A Stake
MediaDailyNews, Erik Sass - Monday, July 6, 2009
Two of the nation's biggest digital out-of-home networks are about to beco ...
- JetBlue Brings Planes To Parking Lots
Digital Outsider, Erik Sass - Friday, June 26, 2009
Digital out-of-home video advertising is taking an interesting contextual turn with JetBlue ...
- Carl's Jr. Adds Indoor Direct In California
Marketing Daily, - Tuesday, June 23, 2009
Indoor Direct said Tuesday it will expand its digital OOH video netwo ...
- Indoor Direct Takes 'Bite' Out Of Carl's Jr.
MediaDailyNews, Erik Sass - Tuesday, June 23, 2009
Unfazed by the recession, digital out-of-home video networks have been striking dea ...
- That Billboard Is Watching, And It Knows Your Gender
Around the Net In Online Marketing, Gavin O'Malley - Thursday, June 18, 2009
...
- Danoo to Add Mobile to OOH Network
Around the Net In Media, Joan Voight - Thursday, June 11, 2009
Digital out-of-home company Danoo will roll out a mobile component to i ...
- Mobile Measurement Roundup
Digital Outsider, Erik Sass - Thursday, June 11, 2009
One of the resounding messages of MediaPost's digital out-of-home forum in Apr ...
- Contact: Retina of the Beholder
Media Magazine, - Friday, May 1, 2009
When someone's eyes move up and right, it's a signal they a ...
- Report: Mobile Bluetooth Campaigns Create Path To Purchase
Online Media Daily, Laurie Sullivan - Wednesday, June 10, 2009
Danoo has been testing Wi-Fi and Bluetooth technologies on high-definition (HD) scree ...
- Navy Runs First Digital Ad in Mall Windows
Around the Net In Media, Joan Voight - Friday, June 5, 2009
A campaign for the U.S. Navy is the first to combine digit ...
- Lamar Enlists Magink For Subtle Digital Signage
MediaDailyNews, Erik Sass - Tuesday, June 2, 2009
Lamar Advertising Co. is using low-power digital signage technology developed by Magi ...
- Adcentricity Adds Four New Networks
MediaDailyNews, Erik Sass - Monday, June 1, 2009
Today brought more partnerships negotiated by Adcentricity, a company that aggregates ...
- Super-Marketing: Safeway Chains Offer Mobile Coupons
MediaDailyNews, Erik Sass - Wednesday, May 27, 2009
Two more supermarket chains are introducing mobile coupon services for shoppers, marki ...
- Zooming Along: Zoom Media Buys Health Club Network
Digital Outsider, Erik Sass - Wednesday, May 27, 2009
While other media are looking moribund, digital out-of-home is positively vibrant, wi ...
- CBS Outdoor: Enhance Ads Via SMS
MediaDailyNews, Erik Sass - Tuesday, May 26, 2009
CBS Outdoor is launching a new service, txt2go, that offers advertisers mo ...
- Digital Outsiders: Chrysalis
Digital Outsider, Joe Mandese - Friday, May 22, 2009
One of the more interesting approaches to creating a digital out-of-home med ...
- Correction: SportScape Ads Run Alongside Broadcasts, Are Not Overlays
MediaDailyNews, - Tuesday, May 19, 2009
An
article in the May 19, 2009 issue of
MediaDailyNews titl ...
- CineMedia Posts Strong Quarter, Coming Attractions Look Good Too
MediaDailyNews, Erik Sass - Wednesday, May 13, 2009
The recession is taking a bite out of most media businesses, b ...
- InWindow Media Bows Snickers Campaign
MediaDailyNews, Erik Sass - Monday, May 11, 2009
Snickers has tapped Inwindow Outdoor to produce eye-catching digital displays in storefron ...
- Microsoft's Bell Joins DOmedia Exchange
Digital Outsider, Erik Sass - Friday, May 8, 2009
While the television industry has made several half-hearted attempts to set ...
- Nielsen Research Strengthens Digital OOH Claims
MediaDailyNews, Erik Sass - Wednesday, May 6, 2009
The digital out-of-home video category got another boost this week, with n ...