- Huge Patrón Manhattan Billboard Salutes Yankees
Marketing Daily, Karlene Lukovitz - Thursday, November 5, 2009
Patrón Tequila is using a 225-foot-tall billboard in mid-Manhattan to congratulate t ...
- Hyundai Drives Ads To Times Square
Marketing Daily, Karl Greenberg - Thursday, November 5, 2009
Hyundai Motor America is, for the first time, advertising on a Tim ...
- Red Ball: WPP's Schematic Develops Gesture-Based TV Remote Control
MediaDailyNews, Joe Mandese - Thursday, November 5, 2009
Dale Herigstad, the CCO of WPP's Schematic unit, may best be kno ...
- Kayak.com's First National Ads Aim To 'Flip' On Awareness
Marketing Daily, Tanya Gazdik - Wednesday, November 4, 2009
The Kayak.com travel search engine is hoping to "flip" from a well-ke ...
- BIA: OOH Ads To Grow 13% In '13
MediaDailyNews, - Wednesday, November 4, 2009
Analysis by BIA/Kelsey indicates digital out-of-home (DOOH) ads will be the ne ...
- Zoom Buffs Up With Gym TV Acquisition
MediaDailyNews, Erik Sass - Tuesday, November 3, 2009
Competition in the gym is going global, at least for digital out-of-ho ...
- Judge to Nix L.A.'s Digital Billboard Deal
Around the Net In Media, Joan Voight - Sunday, November 1, 2009
In the ongoing saga of Los Angeles' digital signs, a Superior Cou ...
- Prius App Users Co-create Times Square Billboards
Around the Net In Media, Joan Voight - Wednesday, October 28, 2009
In August, Toyota released a free Prius Experience app for the iPhon ...
- Two-Thirds of US Adults See Digital Out-of-Home Screens
Research Brief, Jack Loechner - Thursday, October 29, 2009
According to a forecast and industry update report from Adcentricity, 42% ...
- Cars Go To The Movies, Movies Come To Cars
Digital Outsider, Erik Sass - Friday, October 23, 2009
It's been a very cinematically automotive week in the world of digit ...
- Survey: 42% Of Marketers To Increase DOV Spend
Marketing Daily, Erik Sass - Monday, October 19, 2009
Some 42% of agency and brand marketers plan to increase their spendi ...
- Survey: 42% Of Marketers To Increase DO Spend
MediaDailyNews, Erik Sass - Friday, October 16, 2009
Some 42% of agency and brand marketers plan to increase their spendi ...
- DO Takes To The Skies
Digital Outsider, Erik Sass - Thursday, October 15, 2009
Digital out-of-home video content and advertising is taking flight, literally, with n ...
- Global 'Step': Titan Takes MySpace OOH
MediaDailyNews, Erik Sass - Tuesday, October 13, 2009
In another twist on digital tie-ups, MySpace has partnered with Titan, ...
- Digital Outsider: It's All About NYC
Digital Outsider, Erik Sass - Friday, October 2, 2009
Surveying the proliferation of digital signage around New York last week, o ...
- Clear Channel Combines Ad Sales of Times Square Digital Signs
Around the Net In Media, Joan Voight - Wednesday, September 23, 2009
Clear Channel Spectacolor, the outdoor digital signage arm of Clear Channel, wi ...
- Clear Channel Goes Digital In NYC Burbs
MediaDailyNews, Erik Sass - Wednesday, September 23, 2009
Slowly but surely, digital signs are closing in on Manhattan. With ...
- Outreach: TargetCast Buys Ripple TV
MediaDailyNews, Erik Sass - Tuesday, September 22, 2009
This week brought even more activity in the digital out-of-home video spac ...
- Tee Time: EDR Acquires Golf Network
Digital Outsider, Erik Sass - Thursday, September 10, 2009
Digital out-of-home video targeting sports enthusiasts is one of the fastest growi ...
- It All Happened In August (And Early September)
Digital Outsider, Erik Sass - Friday, September 4, 2009
If you were on vacation in August, and weren't obsessively checking t ...
- NBCU, Gas Station TV Pump Alliance
MediaDailyNews, Erik Sass - Monday, August 31, 2009
Deals in the digital out-of-home video arena keep coming fast and furiou ...
- Bad Economies Are Fertile Ground For New Media Channels
Digital Outsider, Mike DiFranza - Thursday, August 27, 2009
For almost 80 years, every major economic crisis to hit the U. ...
- Digital Duo: Zoom Media Interacts With LocaModa
MediaDailyNews, Erik Sass - Monday, August 17, 2009
Zoom Media & Marketing, which operates a network of digital out-of-home vid ...
- Adcentricity Launches DO Consultancy
Digital Outsider, Erik Sass - Thursday, August 13, 2009
Adcentricity, which aggregates digital-out-of-home networks and assists media buyers with planning a ...
- Once Again, L.A. Bans New Digital Billboards
MediaDailyNews, Erik Sass - Tuesday, August 11, 2009
On Friday the municipal government of Los Angeles voted, yet again, ...
- Arbitron: Place-based Networks Garnering Attention
MediaDailyNews, - Tuesday, August 11, 2009
Research from Arbitron shows 67% of Americans 18 and over (155 millio ...
- L.A. City Council Bans New Digital Billboards
Around the Net In Media, Joan Voight - Monday, August 10, 2009
The Los Angeles City Council voted unanimously Aug. 7 to ban t ...
- Arbitron: DO Reaches Two-Thirds Of U.S. Adults
Digital Outsider, Erik Sass - Friday, August 7, 2009
A new study from Arbitron documents the considerable reach of digital out-of-ho ...
- Digital OOH Video Reaches the Masses
Around the Net In Media, Joan Voight - Wednesday, August 5, 2009
Digital out-of-home video seems to be popping up in any public spa ...
- OOH Expert Dylan Jones Launches Jones Digital Media
Around the Net In Media, Joan Voight - Monday, August 3, 2009
Dylan Jones, a former executive with Premier Retail Networks, has launched Jon ...